The Search Engine Marketing Professional Organization’s (SEMPO) annual survey of agencies and advertisers concluded traditional media is slowing largely due to search.  “Thirty-two percent of marketers said they’re spending less on print magazine ads in favor of search: 22% are shifting dollars away from Web site development and 17% said they are raiding direct mail budgets to reallocate cash toward search efforts.  What was even more interesting was the conclusion that search will continue to grow even amid fears of a recession.”  The primary reason is that search is considered a performance method of advertising.

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