Yahoo! appears to be heading in the right direction when it comes to regaining market share from Google.  They have taken their Advanced Search setting a step further and have now developed Personalized Search.  The Personalized Search collects information about a searcher’s interests from their search history, browsing history, and interests listed in profiles from websites such as MySpace and other social networks. In doing so, it eases the users experience by narrowing the searches. 

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