Last November, Google opened up Google Maps to community editing, allowing registered users to move around the pushpins where businesses were located in attempts to improve the accuracy of local business information. Yesterday, Google took this a step further and is now letting registered users update/change location information (address, city, phone number…etc.), as well as ADD new business information. Do you have to be the business owner to do this? Google says no. ANYONE can edit this information. But you have to be registered, and since everything is recorded, malicious competitors (who want to switch phone numbers or listings) will be caught if anything is altered under a false pretense. Google also announced that once a business is “claimed” by a business owner, it cannot be edited.

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