As I panned the internet for something interesting to blog about, the same topic, no matter how hard I tried to avoid it, kept slapping me in the face over and over again. No, it wasn’t Justin Bieber’s glorious locks that were causing the now ever-present facial lacerations; it was the staggering amount of “dislikes” his YouTube videos have, in particular his music video for the song “Baby”. The video is the most viewed video in YouTube history, garnishing over 500 million total views to date. As Spider-Man’s wise Uncle Ben said, “With great power comes great responsibility”, and for Bieber his great power of wooing tweenies across the world has, in turn, earned his top video over 1 million “I dislike this” clicks…a responsibility no 17-year old should have to burden, even if that 17-year old is the one person solely responsible for bringing back the bowl-cut.
Read the full article…
Archive for 15miles
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How to Avoid YouTube’s “Dislike” Button: Don’t Ask Justin Bieber
Kyle O'Boyle
30Mar
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Vocal With the Locals: First Mortgage Solutions
Kyle O'Boyle
Economy Down, Revenue Up
First Mortgage Solutions, a mortgage broker and lender founded in 2007, calls Kansas City, Missouri, home. While First Mortgage Solutions started right as the housing market began crumbling, it was able to grow and even expand, thanks to aggressive local marketing. In fact, it is in the midst of expanding into Omaha, Nebraska. Brian Rowe, director of marketing, sat down with us to answer a few questions about his company’s local-marketing strategy.
Read the full article…29Mar
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Remembering the Top-Five April Fools’ Pranks
TJ Dinsmoor
April 1, 2010, was a great day. So great I can’t even remember where I was or what I was doing. What I do remember is the great pranks pulled by brands such as Kodak, Google, Starbucks and even Whole Foods. As we edge ever closer to another prank-filled “holiday,” I thought it fitting to reflect on the best of the best from last year. Hopefully, this list will make you all the wiser in case someone tries making a fool out of you.
Read the full article…29Mar
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Employee Spotlight: Caleb Ross
Jane Wamsley
Caleb Ross, a product specialist based in our Kansas City office, is a self-proclaimed “tech nerd” who works primarily with local listings, including Google Places optimization. He’d like to clear up some common misunderstandings about Google Places, while hypothesizing about how mobile-local apps might soon become things of the past (we just really wanted to say “hypothesizing”).
Read on to learn more about this proud dad, including his pick to win the NCAA Tournament and why he loves making his coworkers cry. You can also follow Caleb on Twitter (@notSEO) or network with him on LinkedIn.
Read the full article…29Mar
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Reaching the Mobile Shopper: Before, During and After the Big Sale
Kelsey Johnson
When the term “mobile shopping” comes to mind, you probably associate it with a purchase. However, this is not necessarily the case. The function of mobile in the shopping process is one that is difficult to define, but it’s quickly becoming essential for advertisers to do so. 15miles President Gregg Stewart outlines the role of mobile in the shopping process before, during and after the sale in his most recent ClickZ article. Read the full article…
25Mar
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Review Sites: Too Legit To Quit
Brittany Meye
The idea behind a review site is an easy one to grasp: user-generated content (in the form of consumers’ positive and negative experiences with local businesses) is housed on a website to assist users with their purchase decisions throughout the purchasing process. But is the content posted on these review sites legitimate? Are the review sites themselves legitimate? Mike Flanagan, TMPDM/15miles CEO, hammers out the answers to these questions in his latest Adotas article, “Review Sites: Too Legit to Quit”. Read the full article…
23Mar
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15miles Recognized As One of BtoB Magazine’s “Top Agencies” of 2011
Kelsey Johnson
15miles is pleased to announce that it has been recognized as one of the best agencies for the second consecutive year in BtoB magazine’s annual “Top Agencies” report. The report recognizes the top businesses in the industry across the nation and has recognized 15miles as one of the leading agencies in the “Interactive” category. Read the full article…
21Mar
