Last weekend, SEO consultant Rob Ousbey experienced something new while performing a Google search: results were updated in real time as he entered keywords, changing in the blink of an eye before he even pushed ‘enter’. This streaming search results trial is speculated to be a part of Caffeine, Google’s latest project to make the Web even faster. (See it in action here)
But what does this live update of search results mean for the future of paid search? Read the full article…
27Aug
You can’t get much more effective than targeting users who have already shown interest in a product with related ads – right?
If executed carefully, the practice of retargeting ads could be a very powerful technique for achieving high conversion rates and bringing back visitors who left your site.
Read the full article…
26Aug
On the heels of Search Engine Strategies (SES) in San Francisco, we at 15miles are already looking ahead to follow-up conferences in September and October. The first one is Directional Media Strategies 2010 (DMS), which takes place September 14 through 16 in Dallas, Texas.
Read the full article…
24Aug
While mobile search is surging, 30 percent of U.S. marketers are still unsure about the importance of an optimized mobile-search plan. In a recent Adotas article, “Right Here, Right Now: Local Advertisers and Mobile,” 15miles CEO Mike Flanagan outlines some mobile statistics that put that 30 percent into hiding.
There is no bashing or insult throwing, just plain facts. The importance of local search and mobile is highlighted, as well as consumer expectations. These pieces fit together beautifully to show that local-mobile-search programs can produce results. Read the full article…
04Aug
For those of you who don’t yet know, Google has been experimenting with the placement of the 7-pack listings. In short, the map now appears on the right side of the SERP (where paid listings show up), and local listings now appear bigger in size (making them look more like organic results). While this new layout enhances consumer usability, it has all sorts of implications for advertisers…particularly local advertisers. Read the full article…
29Jul
Every month, TMP Directional Marketing and our interactive-services division 15miles work in conjunction to produce a newsletter filled with factoids, tidbits and headlines that relate to the local-search industry. Our news comes to you direct if you have registered to receive our e-mails every month, or you can get it here and on our Facebook and Twitter pages:
Like every month, our newsletter is written in a straightforward style, providing quick insights into the marketing world. Here is just a sampling of what you will find in our July edition of July edition of StraightForward. Read the full article…
27Jul
In its twelfth year, Search Engine Strategies (SES) is hitting San Francisco’s Moscone Center later this summer (August 16 through August 20, in fact). Organized by its own advisory board, as well as ClickZ and Search Engine Watch, this convention is poised to be one of the largest and most attended in the industry, drawing thousands of marketers and agency professionals.
Read the full article…
26Jul
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