Can money really buy you friends, on Facebook that is? The answer is yes, in the form of Facebook “Likes.” But with this answer brings another question – are these “Likes” real, quality likes? Read the full article…
Archive for 15miles
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Gregg Stewart on ClickZ
LeAnn Hoksch
10Mar
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See you in New York – 15miles will be at SES New York
LeAnn Hoksch
We’re hitting the ground running at SES New York March 21-25. There’s a lot to see and do, so here’s where you can find us:
When: Wednesday, March 23, 1:40-2:00pm
What: Local Place Pages – What Every Marketer Needs to Know
Monica Ho, SVP of Marketing, will tackle local listings, their value in the marketplace, key sites and most importantly, how to claim your listing. In addition to gaining some knowledge of local listings, you’ll be able to enter into a raffle to win 1-year of Google Place Page optimization for one business listing ($600 value). Read the full article…01Mar
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15miles will be at ILM East
TJ Dinsmoor
If it’s local, 15miles is there. In its inaugural year, the ILM East conference, hosted by BIA/Kelsey, is designed to bring together experts from emerging and local media to provide insight into the dynamic local search environment. This three day conference, held March 21-23 in Boston, will focus on three key players impacting the local search space today: Read the full article…
28Feb
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February StraightForward has arrived
Jamie LeRoy
In terms of weather, February may be one of the gloomiest months of the year (especially if you live in the Midwest). A mix of snow, rain and permanent clouds make for a less-than-desirable environment.
Today, however, there is reason to rejoice. The latest edition of our 15miles newsletter, StraightForward, just hit inboxes this morning. What could be so great about a newsletter that would brighten up this otherwise dreary month? One word. Deals!
Read the full article…25Feb
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Fab Finds: What’s Hot?
Ben Schulz
Featuring hot trends, must-sees and gotta have ‘ems, Fab Finds is your source for everything buzzing on the World Wide Web. From videos and songs to websites and social apps, Fab Finds keeps a steady pulse on Internet culture, both serious and lighthearted. This month, we’ve got ten things for you to check out. Read the full article…
24Feb
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Vocal With the Locals: Groupon Success
LeAnn Hoksch
Do you remember when mom would scour the Sunday edition of the local newspaper to clip the best coupons? Coupon clipping has almost become extinct with the development of daily-deal services online and via mobile apps. Groupon and LivingSocial have successfully simplified the process of purchasing discounted products and services on their group-buying, social-sharing platforms.
Since launching back in November 2008, Groupon is considered one of the fastest growing websites, having sold over 28 million Groupons, saving consumers $1.1 billion and accounting for over 27 million subscribers. Giving it a run for its savings is LivingSocial, which aims to be a key player in the online-couponing space (as of January 2011, its subscriber base is trending toward 20 million members).
And Groupon has two local businesses pedaling toward success…
24Feb
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Employee Spotlight: Steve Rayner
Jamie LeRoy
This month’s spotlight shines on Steve Rayner, a dedicated interactive-media strategist based in our Dallas office. A recent grad of Google Rocks! School, Steve can’t say enough about the value of Google Places, Google Offers and why local businesses would be crazy not to get into the local-search space at such an opportunistic time as this.
That’s not all, though. Read on to find out the true value of syndicated TV show Frasier, why Steve was raised on clam chowder and which flick he predicts will take home an Oscar at the upcoming Academy Awards.
24Feb
