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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Behavioral Targeting</title>
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		<title>Vocal With the Locals: Groupon Success</title>
		<link>http://www.searchperspective.com/2011/02/24/vocal-with-the-locals-groupon-success/</link>
		<comments>http://www.searchperspective.com/2011/02/24/vocal-with-the-locals-groupon-success/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 22:36:35 +0000</pubDate>
		<dc:creator>LeAnn Hoksch</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[group coupons]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Invivo Wellness]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[online coupons]]></category>
		<category><![CDATA[Pedal Tavern]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5058</guid>
		<description><![CDATA[Groupon is considered the fastest growing website, having sold over 28 million Groupons, saving consumers $1.1 billion and accounting for over 27 million subscribers. Milwaukee's Pedal Tavern and Invivo Wellness can testify to its huge success.]]></description>
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		<title>Online Marketing Virtual Summit: Analyzing Behavior to Optimize Landing Pages</title>
		<link>http://www.searchperspective.com/2010/06/07/online-marketing-virtual-summit-analyzing-behavior-to-optimize-landing-pages/</link>
		<comments>http://www.searchperspective.com/2010/06/07/online-marketing-virtual-summit-analyzing-behavior-to-optimize-landing-pages/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:33:18 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3560</guid>
		<description><![CDATA[I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash.  As a psychology major, any way that analyzing how a user behaves on site and using [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>A Blog About Blogs</title>
		<link>http://www.searchperspective.com/2010/01/25/a-blog-about-blogs/</link>
		<comments>http://www.searchperspective.com/2010/01/25/a-blog-about-blogs/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 21:09:38 +0000</pubDate>
		<dc:creator>Jane Wamsley</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[emarketer]]></category>
		<category><![CDATA[Gossip Girl]]></category>
		<category><![CDATA[Julie & Julia]]></category>
		<category><![CDATA[Julie/Julia Project]]></category>
		<category><![CDATA[Mastering the Art of French Cooking]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[Peter Merholz]]></category>
		<category><![CDATA[Pyra Labs]]></category>
		<category><![CDATA[Technorati]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2444</guid>
		<description><![CDATA[A look back to the birth of the blogosphere proves why it's now more important than ever to be aware of what consumers are blogging about.]]></description>
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		<title>Google Gets Personal</title>
		<link>http://www.searchperspective.com/2009/12/08/google-web-history-uses-behavioral-targeting/</link>
		<comments>http://www.searchperspective.com/2009/12/08/google-web-history-uses-behavioral-targeting/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 21:24:28 +0000</pubDate>
		<dc:creator>LeAnn Hoksch</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[personalized search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search history]]></category>
		<category><![CDATA[search results page]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2005</guid>
		<description><![CDATA[Google is now tracking the search behaviors of signed-out users as well as signed-in users, and the search engine is using this information to serve relevant search results.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile Applications: Free or Paid?</title>
		<link>http://www.searchperspective.com/2009/11/12/mobile-applications-free-or-paid/</link>
		<comments>http://www.searchperspective.com/2009/11/12/mobile-applications-free-or-paid/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:04:18 +0000</pubDate>
		<dc:creator>John Albers</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[cell phone technology]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[mobile technology]]></category>
		<category><![CDATA[mobile user]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Yankee Group]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=1788</guid>
		<description><![CDATA[Mobile usage is increasing, along with the information and services that mobile devices can provide. The main question for businesses is, "Should we offer free or fee-based mobile applications?"]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook vs. Google- The Heavyweight Bout of the Century</title>
		<link>http://www.searchperspective.com/2009/06/29/facebook-vs-google-the-heavyweight-bout-of-the-century/</link>
		<comments>http://www.searchperspective.com/2009/06/29/facebook-vs-google-the-heavyweight-bout-of-the-century/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 15:57:02 +0000</pubDate>
		<dc:creator>Nicholas Grohne</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=924</guid>
		<description><![CDATA[Google and Facebook are rarely looked at as competitors at first glance.  When you think of Google&#8217;s top competitor, Yahoo comes to mind. Likewise, Facebook&#8217;s top competitor is often thought to be MySpace.  However a change has begun, and Facebook is prepared to go toe-to-toe with the search giant for a battle of all that is online. It&#8217;s reasonable [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Search Becoming the Norm</title>
		<link>http://www.searchperspective.com/2009/05/01/local-search-becoming-the-norm/</link>
		<comments>http://www.searchperspective.com/2009/05/01/local-search-becoming-the-norm/#comments</comments>
		<pubDate>Fri, 01 May 2009 17:54:06 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[geo-targeting]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[Local Search Sites]]></category>
		<category><![CDATA[YPA]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=733</guid>
		<description><![CDATA[In a recent study released by YPA &#38; comScore, local search grew 58% in 2008, whereas overall searches only increased by 21% year-over-year. This is great for businesses working towards targeting consumers in their geo as well as national brands trying to target consumers on a local level. Online has long been touted as not very [...]]]></description>
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		<slash:comments>0</slash:comments>
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