Jamie LeRoy
Behavioral Targeting, Personalization, SEO, Social Media, Social Networking, Usability/Design, online marketing
I came across an article today that was refreshingly honest. There is a lot of great advice out there on how to get your consumers to pay attention to your site, click on certain links, how to create “calls to action” that speak to the consumer, but the first thing that any marketer needs to know before they start out with this great advise is, what does the conumser want?
Aaron Kahlow writes about this in, “Understanding Human Behavior to Drive Marketing Decisions” and advises marketers to Listen to their consumers. It can be really easy to get wrapped up in how to make your site look sharper, provide content that draws in the consumer, but because the Web goes both ways, users may feel like they’re not in control and lose patience because you’re trying to oversell your product/services.
To combat this, one suggestion is to employ usability testing on your site. This way you can really listen to the consumer and see how they percieve what you already have, see what you need to change, or add in anything that may be missing from the user experience.
Read the entire article here
05Feb
Scott Phillips
Behavioral Targeting, Personalization, Search News, Social Media, Social Networking
The old adage goes, “if at first you don’t succeed, try, try again.” This is advice Facebook has taken in stride with the launch of their new market research database program Engagement Ads.
Read the full article…
02Feb
Scott Phillips
Behavioral Targeting, Google
Furthering their attempts to take over the world, Google is now offering a service dubbed Google Flu Trends that will track flu cases on a state-by-state basis. This task is accomplished by simply tracking search quires for flu-like symptoms by state. Sound like an inexact science?
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12Nov
Scott Phillips
Behavioral Targeting, Google
The following is from Google:
In an attempt to take behavioral targeting to the next level, Google is now personalizing SERPS (search engine referral page) without the searcher being logged into their Gmail account. By looking at the recent search activity made from that browser, Google is sorting the results through their customization initiative. Previously, Google was personalizing results only if one was logged into their Gmail account.
15Oct
Jamie LeRoy
Behavioral Targeting
Behavioral Targeting (BT) is pretty much the hottest topic I can think of right now. Seriously. It’s up there with Britney Spears’ latest updates (she colored her hair again, in case you’re wondering). Okay, maybe I’m exaggerating just a bit. But BT is doing some pretty big things with advertising. Behavioral Targeting used to be just predicting what consumers intentions were based on past experiences. ValueClick Media recently came up with a different approach to BT that “…uses a predictive algorithm to detach past behavior from future likelihood to click or convert. This forward-looking approach is self-learning and adapts on the fly to data from more than 13,000 publishers and thousands of advertisers.” Pretty impressive I’d say.
Read Full Article Here
29Jul
