This week, Microsoft announced that a new adCenter quality score metric will be available soon, which will have the ability to be leveraged to optimize campaigns across the Bing and Yahoo Search Marketplace. Read the full article…
Archive for Bing
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Microsoft Announces Quality Score Metric
Liz Serafin
10Mar
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Microsoft’s New Trademark Policy More Like Google’s
Liz Serafin
Microsoft has notified AdCenter advertisers that its trademark policy is changing effective March 3rd, 2011. The changes in the policy surround the topic of bidding on competitor trademark terms as keywords, as well as ability to use the trademarks in the ad copy. Historically, Bing restricted advertisers from bidding on (as keywords), or using in the content of ads “any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party.” In plain language, advertisers were not able to use competitor trademark terms as part of their keyword set, nor were they able to use trademark terms they didn’t own in their ad copy. Read the full article…
16Feb
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Bing Sees Growth Amid Google’s Accusations
Kyle O'Boyle
Two of the internet’s top monitoring companies have recently released reports showing Microsoft’s revitalized search engine Bing rapidly growing. If recent search engine reporting trends continue at their current rate, a realistic full-scale search engine war could be in store. Reports of Bing’s search share growth are being released, coincidentally, with recent rumors that Bing’s search results are actually mimicking Google’s results. Microsoft is strongly denying the claims; nonetheless, Google’s “Bing Sting” is catching some eyes across the web.
Read the full article…09Feb
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Ask No More – The End of Ask.com
TJ Dinsmoor
Today Ask.com, formerly known as Ask Jeeves, will lay off a vast majority of its employees and concede its small piece of the search market to Google and Microsoft. The remaining search staff will now be focusing on the Ask Q&A product.
10Nov
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Benefits and Drawbacks of the Bing/Yahoo Search Alliance
Sherri Albus
On October 27th, Microsoft announced that after a year of negotiations and planning, the search alliance transition in the United States and Canada has been completed. This now means that all search advertisements on both Bing and Yahoo will be powered by Microsoft adCenter. Advertisers utilizing this network can now reach 163 million searchers in the United States and 15 million searchers in Canada through a single adCenter account. Read the full article…
08Nov
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Bing-Yahoo Transition Update… Good For Google?
Valerie Schlosser
An article released by SearchEngineLand.com early this morning poses an interesting question. While many of us have been pondering which between Bing and Yahoo would be the greater benefactor of the merger, few of us seem to have considered the hidden third option – Google.
A study conducted by Efficient Frontier shows overall Search spend up 19% over last year, with continued growth expected into Q4. From Q2 2010 to Q3 2010, Google’s share of that spend rose from 75.8% to 77.9%.
Bing is also showing increases in spend and traffic, but as those of us who have been transitioning our Yahoo accounts en-masse over to Bing will tell you, that data may be skewed.
See “Google The ‘Early Winner’ in Ads after Bing-Yahoo Integration” for the full article.
12Oct
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Why You Can’t Just Mirror Your Google Campaign
Sherri Albus
As the MicroHoo merger draws near, Yahoo and Bing have gained US Search share from May to June according to ComScore. Google advertisers wishing to capitalize on (or not miss out on) this opportunity are undoubtedly preparing their MicroHoo campaigns for this merger, which may be as soon as mid-August. Those unfamiliar with AdCenter may be tempted to simply mirror their Google campaigns, but they may run into some unforeseen obstacles. Read the full article…
13Aug
