As Bing introduces its ubiquitous “search overload” TV ad campaign to the UK to wage its self-proclaimed David versus Goliath-esque battle with Google this week (you can watch one of the commercials here), someone has to ask the question: is Bing really capturing any search market share from Google? Read the full article…
Archive for Bing
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I Bing I Can, I Bing I Can
Jane Wamsley
12Mar
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Microhoo and SEM: What Does it Mean?
Jon Legler
Microsoft and Yahoo gained approval from the US Department of Justice and the European Commission last week to move forward with integrating their two search engines into one. They have set a goal for completion late 2010 or early 2011. The two companies believe that this alliance will enable them to more effectively take on search giant Google. According to Hitwise, in January Google held 63.91% of search volume; Yahoo and Bing held 10.80% and 9.23% respectively. So they will have their work cut out for them.
26Feb
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Microhoo Hullabaloo
Tara Daniels
It is officially happening. Microsoft and Yahoo! just received clearance from the powers that be (i.e. the U.S. Department of Justice and European Commission) to begin implementing their search deal within the next few days.
Read the full article…19Feb
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iPhone, Bing Alliance?
Lindsay Martin
Mobile Search advertising is heating up. Sources say talks are underway for Microsoft’s Bing to replace Google as the default search engine on Apple’s iPhone. What does this mean for Google? The rivalry between once-partners, Google and Apple, has a heat of its own. As Google continues to push its Android and Nexus One phones, competition increases for the iPhone and its current market domination.
09Feb
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Bing Suffers Outage During Battle for Market Share
Carrie Tobiason
The Internet, blogosphere and Twitter were abuzz last week when Microsoft’s search engine, Bing, went down for 30 to 45 minutes last Thursday evening. Users were either unable to reach the search site or were met with an error message. The official statement offered from the Microsoft camp was that the outage was caused by a “configuration change” made to the site during testing, which resulted in “unfortunate and unintended” consequences. Read the full article…
07Dec
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Bing Rolls Out Wolfram Alpha Integration
Jacob Ciha
Back in August, Search Perspective reported that Bing had cut a deal to incorporate Wolfram Alpha’s content into its search results. This week, Bing announced that, over the next couple days, it will begin to roll out these changes with a focus on nutritional information and mathematics. Read the full article…
12Nov
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Dear Google, We’re Changing SEO. Sincerely, Bing-Yahoo!
Cory Grassell
Just when you had a grasp on search engine optimization, reports are that the impending Microsoft-Yahoo! partnership could shake things up. Why? Because Bing differs from Google and Yahoo! in the way it ranks pages and presents search results. This is causing online marketers to keep a close watch on SEO in time for the Bing-Yahoo! merger in 2010. At that time, Yahoo! “will make the switch to Bing’s organic search results in the third quarter of next year, and then fold in Bing’s paid search results soon after,” reported AdAge.com.
Read the full article…08Sep
