As the MicroHoo merger draws near, Yahoo and Bing have gained US Search share from May to June according to ComScore. Google advertisers wishing to capitalize on (or not miss out on) this opportunity are undoubtedly preparing their MicroHoo campaigns for this merger, which may be as soon as mid-August. Those unfamiliar with AdCenter may be tempted to simply mirror their Google campaigns, but they may run into some unforeseen obstacles. Read the full article…
Archive for Bing
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Why You Can’t Just Mirror Your Google Campaign
Sherri Albus
13Aug
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The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
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From SMX Advanced Seattle: Happy Birthday, Bing!
Liz Serafin
The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.
During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…
10Jun
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The Bing Yahoo Search Alliance Has Begun
Rebekah Thomas
The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:
The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…
08Jun
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Google’s Street View vs. Bing’s Streetside
Gloribel Kees
Google recently released local-business annotations in Street View, improving the mapping tool’s content so customers can learn more about what they’re seeing when conducting a local search. Local-business listings now appear as small icons connected to the buildings in the Street View image. When clicking on the icons, searchers see business listings as overlays on the maps.
Read the full article…28Apr
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Bing Announces New Map Applications, Including Foursquare Integration
Quinn Sheek
This morning at SES New York, Bing announced several new Map applications, including a partnership with Foursquare to provide real-time map overlays. This advancement in local search comes at a time when we are seeing several applications with Twitter integration, but Bing’s venture with Foursquare is something that provides a whole new level of local insight.
25Mar
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I Bing I Can, I Bing I Can
Jane Wamsley
As Bing introduces its ubiquitous “search overload” TV ad campaign to the UK to wage its self-proclaimed David versus Goliath-esque battle with Google this week (you can watch one of the commercials here), someone has to ask the question: is Bing really capturing any search market share from Google? Read the full article…
12Mar
