It is officially happening. Microsoft and Yahoo! just received clearance from the powers that be (i.e. the U.S. Department of Justice and European Commission) to begin implementing their search deal within the next few days.
Read the full article…
Archive for Bing
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Microhoo Hullabaloo
Tara Daniels
19Feb
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iPhone, Bing Alliance?
Lindsay Martin
Mobile Search advertising is heating up. Sources say talks are underway for Microsoft’s Bing to replace Google as the default search engine on Apple’s iPhone. What does this mean for Google? The rivalry between once-partners, Google and Apple, has a heat of its own. As Google continues to push its Android and Nexus One phones, competition increases for the iPhone and its current market domination.
09Feb
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Bing Suffers Outage During Battle for Market Share
Carrie Tobiason
The Internet, blogosphere and Twitter were abuzz last week when Microsoft’s search engine, Bing, went down for 30 to 45 minutes last Thursday evening. Users were either unable to reach the search site or were met with an error message. The official statement offered from the Microsoft camp was that the outage was caused by a “configuration change” made to the site during testing, which resulted in “unfortunate and unintended” consequences. Read the full article…
07Dec
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Bing Rolls Out Wolfram Alpha Integration
Jacob Ciha
Back in August, Search Perspective reported that Bing had cut a deal to incorporate Wolfram Alpha’s content into its search results. This week, Bing announced that, over the next couple days, it will begin to roll out these changes with a focus on nutritional information and mathematics. Read the full article…
12Nov
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Dear Google, We’re Changing SEO. Sincerely, Bing-Yahoo!
Cory Grassell
Just when you had a grasp on search engine optimization, reports are that the impending Microsoft-Yahoo! partnership could shake things up. Why? Because Bing differs from Google and Yahoo! in the way it ranks pages and presents search results. This is causing online marketers to keep a close watch on SEO in time for the Bing-Yahoo! merger in 2010. At that time, Yahoo! “will make the switch to Bing’s organic search results in the third quarter of next year, and then fold in Bing’s paid search results soon after,” reported AdAge.com.
Read the full article…08Sep
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Bing and Yahoo! making a run for Google Market Share
LeAnn Hoksch
Microsoft (Bing) and Yahoo! have made a 10 year deal that will combine their search expertise to account for approximately 28 percent of search share, following right behind the leading Google which accounts for 65 percent of the US search share.
Stephanie Hobbs addresses potential road blocks that both businesses & searchers will face due to this partnership.
- Local businesses will need to consider how they can optimize their content for both engines.
- Making decisions about where to place internet advertisements and sponsored keywords will become more complicated
- Consumers may decide to visit multiple engines before buying.
25Aug
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Bing Likely to Incorporate WolframAlpha Content
LeAnn Hoksch
WolframAlpha, a service that upon launch was labeled a “Google killer,” has reportedly reached a deal with Microsoft, reports MediaPost.
Per the deal, which was not officially confirmed by either party, WolframAlpha will port some of its hailed scientific and mathematical computational content to Microsoft’s Bing search engine, which is currently enjoying new-contender popularity. Spokesman John Ekizian of WolframAlpha also suggested the liaison would not forbid them from making licensing deals with other major search engines, including Google. Read the full article…
25Aug
