With blogs and online reviews so prevalent, as well as an integral part of consumers’ purchasing decisions, companies are relying on reverse SEO and SEM tactics when dealing with negative publicity. Read the full article…
Archive for blog
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Reverse SEM and SEO
Sherri Albus
18Jan
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A Blog About Blogs
Jane Wamsley
Do you remember when you read your first blog? I do. It was about five and half years ago when a co-worker recommended I check out this “really funny” blog that chronicled the life of a then twenty-something guy living in the Big Apple. I won’t reveal the blog here, because it’s slightly NSFW (that’s blog speak for “Not Suitable For Work”). But the recommendation turned out to be a good one, because it’s a blog that I still read regularly.
Did I know what a blog was back then? I think I had a general idea. But I remember recommending the aforementioned blog to friends and some of them being a little confused by the concept. It seems strange to think about now, but blogging really didn’t become the phenomenon it is today until the turn of the century. While journalists and writers began experimenting with “web logs” in the mid to late nineties, blogging really took off after Pyra Labs launched the free blogging service Blogger (which is now owned by Google) in August 1999 (Peter Merholz first coined the term “blog” in early 1999, when there were 23 known blogs in existence).
Read the full article…25Jan
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Corporate Blog Tips: Content, Design and Usability
Cory Grassell
If you read my last article about the benefits of corporate blogging, you have been waiting for this follow-up blog post about basic usability, content and design guidelines for your corporate blog. All these elements work together, catering to easy navigation so readers can find information fast. After all, consumers are more on the go than ever before. Read the full article…
29Oct
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Corporate Blogging Benefits
Cory Grassell
You’ve probably heard reports that search engine marketing and online advertising is expected to grow in the next five years. This data comes directly on the heels of other reports that a record number of consumers are searching more frequently than ever. So how do you improve your company’s search marketing to ensure you’re positioned at the forefront of organic search engine results? Establishing a corporate web log (blog) is a simple, cost-effective way to drive organic traffic to your site, which creates opportunities to grow your sales conversions and, ultimately, a bigger customer base. If you haven’t yet set up a company blog, consider that 70 to 80 percent of blog traffic comes from new visitors — a major increase in your sales leads. Read the full article…
28Oct
