TJ Dinsmoor
Branding, online marketing
There are always methods for growing your business. The answers don’t have to be complicated, either. For example, content marketing allows companies to create, publish and distribute high-quality content in hopes of increasing their search rankings, while also serving their customers.
Content that is created is usually search-engine discoverable, and it comes in many shapes and sizes, such as website copy, white papers, online videos, newsletters, podcasts and the list goes on.
However, many companies miss the boat by failing to create desirable content, mostly due to the fact that they’re trying to be all things to all people. Content often provides little value, doesn’t educate or inform, and leaves consumers searching elsewhere for what was never provided in the first place. It acts as filler or fluff; it’s written noise taking up cyberspace. Moreover, most of the content goes unnoticed because no one cares about it.
Read the full article…
07Mar
LeAnn Hoksch
15miles, Behavioral Targeting, Branding, Local, Social Media, Social Networking, newsletter
Do you remember when mom would scour the Sunday edition of the local newspaper to clip the best coupons? Coupon clipping has almost become extinct with the development of daily-deal services online and via mobile apps. Groupon and LivingSocial have successfully simplified the process of purchasing discounted products and services on their group-buying, social-sharing platforms.
Since launching back in November 2008, Groupon is considered one of the fastest growing websites, having sold over 28 million Groupons, saving consumers $1.1 billion and accounting for over 27 million subscribers. Giving it a run for its savings is LivingSocial, which aims to be a key player in the online-couponing space (as of January 2011, its subscriber base is trending toward 20 million members).
And Groupon has two local businesses pedaling toward success…
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24Feb
Liz Serafin
15miles, Bing, Branding, Microsoft, PPC, SEM, Search News
Microsoft has notified AdCenter advertisers that its trademark policy is changing effective March 3rd, 2011. The changes in the policy surround the topic of bidding on competitor trademark terms as keywords, as well as ability to use the trademarks in the ad copy. Historically, Bing restricted advertisers from bidding on (as keywords), or using in the content of ads “any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party.” In plain language, advertisers were not able to use competitor trademark terms as part of their keyword set, nor were they able to use trademark terms they didn’t own in their ad copy. Read the full article…
16Feb
Rebekah Thomas
Branding, POV, Ratings & Reviews, Social Media, Social Networking, Social Search Optimization, Web Analytics, facebook, online marketing
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
Cory Grassell
Branding, Local, Mobile, online marketing
Research from Unity Marketing suggests that Gen Y may upset the holiday-card market, potentially spelling the end of printed yuletide greetings. Whether or not you believe greeting cards will fade away, there is validity in the claims that suggest younger consumers are “accustomed to communicating in ways that are much more immediate, efficient, cost effective… They use email, blogs, texts, social media and the like.”
Like other changes affecting the print industry in recent years, this trend will, of course, cause brands like Hallmark and American Greetings to adapt to the digital needs of the marketplace. As we head into the final month of 2010 — marked by the make-or-break season of holiday sales — marketers are taking notice of such needs, as well as notes about how to boost sales in an increasingly interactive marketplace. Read the full article…
15Nov
Cory Grassell
15miles, Branding, tmp directional marketing, tmpdm, webinar
You’re invited. But you have to hurry. While space isn’t limited, the time between now and next Tuesday is.
On Tuesday, July 13, 15miles is hosting a FREE webinar in partnership with Search Engine Strategies (SES). This event marks our month-long countdown to one of the biggest industry conferences, SES San Francisco, to take place from August 16 to August 20.
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08Jul
Megan Rossow
15miles, Branding, PR, webinar
Have you ever been in a situation where you had to purchase an item online because it wasn’t available when you arrived at the store? Gregg Stewart, President of 15miles, discussed one such situation he encountered in his latest ClickZ article. Read the full article…
21Jun
