Archive for Branding

  1. OMG — You’re Competing Against Your Own Brand

    Cory Grassell

    You’re invited. But you have to hurry. While space isn’t limited, the time between now and next Tuesday is.

    On Tuesday, July 13, 15miles is hosting a FREE webinar in partnership with Search Engine Strategies (SES). This event marks our month-long countdown to one of the biggest industry conferences, SES San Francisco, to take place from August 16 to August 20.
    Read the full article…

    No Perspectives

    08Jul

  2. OMG – You’re Competing Against Your Own Brand!

    Megan Rossow

    Have you ever been in a situation where you had to purchase an item online because it wasn’t available when you arrived at the store? Gregg Stewart, President of 15miles, discussed one such situation he encountered in his latest ClickZ article. Read the full article…

    No Perspectives

    21Jun

  3. Viral Marketing: Resurgence of a Brand From the Pa(b)st

    Cory Grassell

    Milwaukee is a city founded on ethnic diversity, tradition and heritage, from Germans and Italians to Irish and Polish. These groups first came to Milwaukee in search of jobs and higher opportunities, as this was once the home of booming commerce, industry and shipping. Today, the city remains a melting pot of different ethnicities, which have passed on their legacies to a new generation of Milwaukeeans…including me.
    Read the full article…

    [ 1 ] Perspectives

    27Apr

  4. Video Opportunites on Wikipedia

    Natalie Carlson

    Five years ago, the thought of viewing a video on a website was similar to that of using a modem to access the Internet: painfully slow. Who didn’t have fears that an online video would cause a computer to freeze? Or, if the video played, who didn’t speculate about its poor quality or buffering in the middle?

    Now, thanks to more bandwidth and better technology, videos are almost everyone online, from daytime TV on Yahoo!’s “Daytime in No Time” segment to clips of children’s shows on YouTube. And so the viral-video phenomenon continues to cross over to social platforms…
    Read the full article…

    [ 1 ] Perspectives

    12Apr

  5. It’s True, Social-Media Users Are More Likely to Buy

    Gloribel Kees

    For those of you still questioning the value of social-media placements, you can stop. According to a recent study by Chadwick Martin Bailey and iModerate Research Technologies, Facebook fans and Twitter followers of brands are more likely to recommend and buy from those brands than before becoming fans/followers.
    Read the full article…

    No Perspectives

    24Mar

  6. Integrate Social Media Into Your Marketing Mix

    Tara Daniels

    Have you ever seen an interesting or funny commercial on TV, visited the brand’s website, and then looked for it on a social-networking site to learn more? My guess is that you have done this at least once, and this is great news for advertisers.

    How would you rate that experience? Were you completely satisfied with what you found? Were you still interested in making a purchase from that company? My guess is that some of you will say no.
    Read the full article…

    No Perspectives

    19Mar

  7. SEO Value and the Brand

    Kevin Marsh

    Oddly enough, my nice little Saturday turned into a blog topic. I was doing some flooring work at my house and needed to buy some tile. Typically, I choose to shop at HOBO when making larger purchases like this. That’s because HOBO uses its business model to pass savings along to customers, and who doesn’t like saving money?

    Afterwards, I started thinking about the genius behind the HOBO brand name. It implies the price level where HOBO competes, while the acronym’s meaning (Home Owners Bargain Outlet) gives an indication of its target market and offer — unique and changing product lines.
    Read the full article…

    No Perspectives

    18Mar