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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Branding</title>
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		<title>Target Your Best Customers Through Content Marketing</title>
		<link>http://www.searchperspective.com/2011/03/07/target-your-best-customers-through-content-marketing/</link>
		<comments>http://www.searchperspective.com/2011/03/07/target-your-best-customers-through-content-marketing/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 15:14:00 +0000</pubDate>
		<dc:creator>TJ Dinsmoor</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5231</guid>
		<description><![CDATA[Content goes unnoticed for a variety of reasons, but mainly because the content is unflattering to the audience the brand is trying to reach. By focusing on your best customers, you can utilize their power to help grow a sustainable business and increase online visibility. ]]></description>
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		<title>Vocal With the Locals: Groupon Success</title>
		<link>http://www.searchperspective.com/2011/02/24/vocal-with-the-locals-groupon-success/</link>
		<comments>http://www.searchperspective.com/2011/02/24/vocal-with-the-locals-groupon-success/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 22:36:35 +0000</pubDate>
		<dc:creator>LeAnn Hoksch</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[group coupons]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Invivo Wellness]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[online coupons]]></category>
		<category><![CDATA[Pedal Tavern]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5058</guid>
		<description><![CDATA[Groupon is considered the fastest growing website, having sold over 28 million Groupons, saving consumers $1.1 billion and accounting for over 27 million subscribers. Milwaukee's Pedal Tavern and Invivo Wellness can testify to its huge success.]]></description>
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		<title>Microsoft&#8217;s New Trademark Policy More Like Google&#8217;s</title>
		<link>http://www.searchperspective.com/2011/02/16/microsofts-new-trademark-policy-more-like-googles/</link>
		<comments>http://www.searchperspective.com/2011/02/16/microsofts-new-trademark-policy-more-like-googles/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 21:58:02 +0000</pubDate>
		<dc:creator>Liz Serafin</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5019</guid>
		<description><![CDATA[Microsoft has notified AdCenter advertisers that its trademark policy is changing effective March 3rd, 2011.  Under the revised policy, advertisers will not be restricted from bidding on competitor trademark terms as keywords, however, incidents of improper use of trademark terms in ad copy will continue to be investigated.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cross-Channel Marketing: Super Bowl and Beyond</title>
		<link>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/</link>
		<comments>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:22:39 +0000</pubDate>
		<dc:creator>Rebekah Thomas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social Search Optimization]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4943</guid>
		<description><![CDATA[A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase [...]]]></description>
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		<title>‘Tis the Season to Be Search Savvy</title>
		<link>http://www.searchperspective.com/2010/11/15/holiday-tips-for-local-search/</link>
		<comments>http://www.searchperspective.com/2010/11/15/holiday-tips-for-local-search/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 20:53:14 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[American Greetings]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Black Monday]]></category>
		<category><![CDATA[business listings]]></category>
		<category><![CDATA[check-in apps]]></category>
		<category><![CDATA[consumer ratings]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[enhanced local listings]]></category>
		<category><![CDATA[Flurry]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[greeting cards]]></category>
		<category><![CDATA[gregg stewart]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[harris interactive]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[holiday shopping]]></category>
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		<category><![CDATA[microsites]]></category>
		<category><![CDATA[Mike Flanagan]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile browser]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[online social properties]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ratings]]></category>
		<category><![CDATA[ratings and reviews]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social properties]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[Unity Marketing]]></category>
		<category><![CDATA[user ratings & reveiews]]></category>
		<category><![CDATA[user ratings and reviews]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4418</guid>
		<description><![CDATA[As the holiday 2010 season approaches, here are a few tips to enhance local search for increased local sales.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>OMG — You&#8217;re Competing Against Your Own Brand</title>
		<link>http://www.searchperspective.com/2010/07/08/register-15miles-ses-marketing-webinar/</link>
		<comments>http://www.searchperspective.com/2010/07/08/register-15miles-ses-marketing-webinar/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:40:19 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[tmp directional marketing]]></category>
		<category><![CDATA[tmpdm]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[15miles webinar]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[free webinar]]></category>
		<category><![CDATA[gregg stewart]]></category>
		<category><![CDATA[Internet advertising]]></category>
		<category><![CDATA[local search advertising]]></category>
		<category><![CDATA[local-outlet advertising]]></category>
		<category><![CDATA[National Brands]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[ses]]></category>
		<category><![CDATA[SES San Francisco]]></category>
		<category><![CDATA[tmp]]></category>
		<category><![CDATA[TMPDM webinar]]></category>
		<category><![CDATA[TMPDM/15miles webinar]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3716</guid>
		<description><![CDATA[Register for a free marketing webinar, titled "OMG — You're Competing Against Your Own Brand," from 15miles and Search Engine Strategies (SES).]]></description>
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		<slash:comments>0</slash:comments>
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		<title>OMG &#8211; You&#8217;re Competing Against Your Own Brand!</title>
		<link>http://www.searchperspective.com/2010/06/21/omg-youre-competing-against-your-own-brand/</link>
		<comments>http://www.searchperspective.com/2010/06/21/omg-youre-competing-against-your-own-brand/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 21:19:14 +0000</pubDate>
		<dc:creator>Megan Rossow</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[15miles webinar]]></category>
		<category><![CDATA[ClickZ]]></category>
		<category><![CDATA[gregg stewart]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[National Brands]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Search Engine Watch]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3647</guid>
		<description><![CDATA[Gregg Stewart, President of 15miles, will explain the steps national and local marketers should take to ensure their brands are complementary during 15miles and Search Engine Watch's free webinar, "OMG - You're Competing Against Your Own Brand!" on Tuesday, July 13 at 1:00 p.m. EST.]]></description>
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