Milwaukee is a city founded on ethnic diversity, tradition and heritage, from Germans and Italians to Irish and Polish. These groups first came to Milwaukee in search of jobs and higher opportunities, as this was once the home of booming commerce, industry and shipping. Today, the city remains a melting pot of different ethnicities, which have passed on their legacies to a new generation of Milwaukeeans…including me.
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Archive for Branding
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Viral Marketing: Resurgence of a Brand From the Pa(b)st
Cory Grassell
27Apr
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Video Opportunites on Wikipedia
Natalie Carlson
Five years ago, the thought of viewing a video on a website was similar to that of using a modem to access the Internet: painfully slow. Who didn’t have fears that an online video would cause a computer to freeze? Or, if the video played, who didn’t speculate about its poor quality or buffering in the middle?
Now, thanks to more bandwidth and better technology, videos are almost everyone online, from daytime TV on Yahoo!’s “Daytime in No Time” segment to clips of children’s shows on YouTube. And so the viral-video phenomenon continues to cross over to social platforms…
Read the full article…12Apr
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It’s True, Social-Media Users Are More Likely to Buy
Gloribel Kees
For those of you still questioning the value of social-media placements, you can stop. According to a recent study by Chadwick Martin Bailey and iModerate Research Technologies, Facebook fans and Twitter followers of brands are more likely to recommend and buy from those brands than before becoming fans/followers.
Read the full article…24Mar
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Integrate Social Media Into Your Marketing Mix
Tara Daniels
Have you ever seen an interesting or funny commercial on TV, visited the brand’s website, and then looked for it on a social-networking site to learn more? My guess is that you have done this at least once, and this is great news for advertisers.
How would you rate that experience? Were you completely satisfied with what you found? Were you still interested in making a purchase from that company? My guess is that some of you will say no.
Read the full article…19Mar
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SEO Value and the Brand
Kevin Marsh
Oddly enough, my nice little Saturday turned into a blog topic. I was doing some flooring work at my house and needed to buy some tile. Typically, I choose to shop at HOBO when making larger purchases like this. That’s because HOBO uses its business model to pass savings along to customers, and who doesn’t like saving money?
Afterwards, I started thinking about the genius behind the HOBO brand name. It implies the price level where HOBO competes, while the acronym’s meaning (Home Owners Bargain Outlet) gives an indication of its target market and offer — unique and changing product lines.
Read the full article…18Mar
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A Blog About Blogs
Jane Wamsley
Do you remember when you read your first blog? I do. It was about five and half years ago when a co-worker recommended I check out this “really funny” blog that chronicled the life of a then twenty-something guy living in the Big Apple. I won’t reveal the blog here, because it’s slightly NSFW (that’s blog speak for “Not Suitable For Work”). But the recommendation turned out to be a good one, because it’s a blog that I still read regularly.
Did I know what a blog was back then? I think I had a general idea. But I remember recommending the aforementioned blog to friends and some of them being a little confused by the concept. It seems strange to think about now, but blogging really didn’t become the phenomenon it is today until the turn of the century. While journalists and writers began experimenting with “web logs” in the mid to late nineties, blogging really took off after Pyra Labs launched the free blogging service Blogger (which is now owned by Google) in August 1999 (Peter Merholz first coined the term “blog” in early 1999, when there were 23 known blogs in existence).
Read the full article…25Jan
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Googling, DVRing, Facebooking and Tweeting: What’s Next?
LeAnn Hoksch
I may be young, but can anyone really recall when a Kleenex was a tissue, a Band-Aid was a bandage, and Saran Wrap was plastic wrap or cellophane?
I’m sure you’re wondering where this thought originated. It all started when I visited my family over the holidays, and I told my sister to “Google” directions. My mother asked why I said “Google,” rather than simply tell my sister to look up directions. This continued into a slightly heated argument on the topic.
This trend of turning a brand name into a general name for a product or action is known as genericide (this has been around long before Google and Twitter). Read the full article…
05Jan
