Cory Grassell
Conference
That’s a wrap! From February 8 to 9, 15miles sent three executives — Gregg Stewart (president), Steve Haar (vice president of product) and Monica Ho (vice president of marketing) — to Borrell Associates’ Local Online Advertising Conference, “The Business of Making Money,” at New York City’s Grand Hyatt.
For two days, they networked with industry experts and business leaders about the current state and future of online advertising, as well as Internet business models and strategies, to help clients get the most out of their search campaigns. Top executives revealed content, sales and overall business strategies that generated significant digital revenue for their Yellow Pages, newspaper, TV, radio or local pure-play Internet operations.
Here’s a summary of the two-day event’s presentations, panels and major takeaways.
Read the full article…
11Feb
Jason Barrett
Conference, SMX East 2009
Quick post, but I just checked my SMX agenda and see the session titled “Pumping Up YouTube” is coming up next. I can’t wait. YouTube is clearly one of the most underutilized properties on the Internet. SEOs are so focused on Google, Yahoo, and Bing that they miss the fact that the volume of searches conducted on YouTube actually makes it the second most popular search engine. YouTube follows only Google in terms of search volume per month.
I’m looking forward to a good session filled with insightful takeaways and lively discussion. Let’s hope it delivers.
06Oct
Jason Barrett
Conference, SMX East 2009
The concept of real time search is a fascinating one. The first session I attended on Day 2 at SMX East has focused on this topic of real time search. What is it? Where is it going? Who are the major players going to be? The panel was moderated by Danny Sullivan and includes representation from Google and from new comers in the space like Collecta, CrowdEye, OneRiot, and Topsy.
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06Oct
Jason Barrett
Conference, SMX East 2009
Day One was a good one here at SMX East. From an SEO perspective there were several good sessions that provided SEO professionals with useful information. Here are some brief notes on a couple sessions I attended. Hopefully you will find these notes worthwhile.
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06Oct
Jessica Rowe
Conference
The presentation kicked off answering the question: What is local search? “Local search” is what consumers do, and consumers have been searching locally from day one.
The industry uses local search as a catchall that includes:
- Serving locally targeted ads by IP addresses
- Serving locally targeted ads by keyword indicators
- Internet Yellow Pages (IYP) listings
- Any local directory
- Map results
- Pay-per-call
- Mobile search
- Service firms, including SEMs
- Geographic-specific search engine queries
- Searches conducted on smartphones
Read the full article…
05Oct
Joey Woodbury
Conference
With laptop and iPhone in hand, I am ready to hit the SMX East floor running. I typically don’t like to get that much exercise, but there are so many fascinating sessions I will have to run to catch them all.
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05Oct
Jessica Rowe
Conference
As sessions start, I am looking to several sessions related to social networking and social media marketing trends. I will say that Monday is social light, but there is much information available from other disciplines that are relevant to the social space. Read the full article…
05Oct
