Archive for Conference

  1. Reflections on SES San Francisco

    Liz Serafin

    Conference, Mobile, SEM, Search Engine Strategies (SES), Social Media, online marketing

    I had the opportunity to attend the Search Engine Strategies conference the week of August 16th in San Francisco, and now, approximately a week later, as I review the conference materials, my mess of scribbled notes, and the slew of tweets highlighting those nuggets of information shared by various speakers during the show, I find myself in a reflection mode. What did I learn? What value did I take away from the conference? To sum it up, the key message that I walked away with, is that the space is changing… and QUICKLY, and as marketers, we need to adapt, test, and innovate if we are to help define future strategies. Read the full article…

    No Perspectives

    28Aug

  2. SES San Francisco iPad Clue #4

    Jessica Rowe

    Conference, SES San Francisco, Search Engine Strategies (SES), iPad

    The letter is “H.” Two more clues to come.

    Want to learn what this is all about? Visit http://bit.ly/9PfyUF  for more info and play along.

    No Perspectives

    18Aug

  3. Join 15miles at the Online Marketing Summit in Minneapolis and Milwaukee

    Michael Kust

    15miles, Conference, online marketing

    Join local search expert and 15miles’ President Gregg Stewart when he speaks at the Online Marketing Summit in Minneapolis on Friday, June 25.  This event will feature many industry experts speaking about strategies and tactics for online success.  Many topics will be covered including: Web Analytics, Email Marketing, Demand & Lead Generation, Search Engine Marketing, and B2B Blogging.  At 4:10 PM CST, Gregg will be wrapping up the Summit with a discussion of the best technology and tools that marketers should be utilizing for their online marketing program.
    Read the full article…

    [ 1 ] Perspectives

    18Jun

  4. From SMX Advanced Seattle: Happy Birthday, Bing!

    Liz Serafin

    Bing, Conference, Microsoft, Search News

    The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.

    During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…

    No Perspectives

    10Jun

  5. From SMX Advanced Seattle: Some Things You May Not Know About Quality Score

    Liz Serafin

    Conference, Google, PPC, SEM

    One of the sessions at SMX Advanced in Seattle centered on Quality Score optimization within paid search campaigns. Because quality score is a largely secret algorithmic formula that is employed on the engine side, there are many myths that tend to circulate about what can and cannot affect the metric. The below are the key points identified at the session as things to watch out for, and things that likely have no bearing. Read the full article…

    No Perspectives

    09Jun

  6. Borrell’s Local Online Advertising Conference Wrap-Up

    Cory Grassell

    Conference

    That’s a wrap! From February 8 to 9, 15miles sent three executives — Gregg Stewart (president), Steve Haar (vice president of product) and Monica Ho (vice president of marketing) — to Borrell Associates’ Local Online Advertising Conference, “The Business of Making Money,” at New York City’s Grand Hyatt.

    For two days, they networked with industry experts and business leaders about the current state and future of online advertising, as well as Internet business models and strategies, to help clients get the most out of their search campaigns. Top executives revealed content, sales and overall business strategies that generated significant digital revenue for their Yellow Pages, newspaper, TV, radio or local pure-play Internet operations.

    Here’s a summary of the two-day event’s presentations, panels and major takeaways.
    Read the full article…

    No Perspectives

    11Feb

  7. Bring on YouTube

    Jason Barrett

    Conference, SMX East 2009

    Quick post, but I just checked my SMX agenda and see the session titled “Pumping Up YouTube” is coming up next. I can’t wait. YouTube is clearly one of the most underutilized properties on the Internet. SEOs are so focused on Google, Yahoo, and Bing that they miss the fact that the volume of searches conducted on YouTube actually makes it the second most popular search engine. YouTube follows only Google in terms of search volume per month.

    I’m looking forward to a good session filled with insightful takeaways and lively discussion. Let’s hope it delivers.

    No Perspectives

    06Oct