Liz Serafin
Bing, Conference, Microsoft, Search News
The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.
During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…
10Jun
Liz Serafin
Conference, Google, PPC, SEM
One of the sessions at SMX Advanced in Seattle centered on Quality Score optimization within paid search campaigns. Because quality score is a largely secret algorithmic formula that is employed on the engine side, there are many myths that tend to circulate about what can and cannot affect the metric. The below are the key points identified at the session as things to watch out for, and things that likely have no bearing. Read the full article…
09Jun
Cory Grassell
Conference
That’s a wrap! From February 8 to 9, 15miles sent three executives — Gregg Stewart (president), Steve Haar (vice president of product) and Monica Ho (vice president of marketing) — to Borrell Associates’ Local Online Advertising Conference, “The Business of Making Money,” at New York City’s Grand Hyatt.
For two days, they networked with industry experts and business leaders about the current state and future of online advertising, as well as Internet business models and strategies, to help clients get the most out of their search campaigns. Top executives revealed content, sales and overall business strategies that generated significant digital revenue for their Yellow Pages, newspaper, TV, radio or local pure-play Internet operations.
Here’s a summary of the two-day event’s presentations, panels and major takeaways.
Read the full article…
11Feb
Jason Barrett
Conference, SMX East 2009
Quick post, but I just checked my SMX agenda and see the session titled “Pumping Up YouTube” is coming up next. I can’t wait. YouTube is clearly one of the most underutilized properties on the Internet. SEOs are so focused on Google, Yahoo, and Bing that they miss the fact that the volume of searches conducted on YouTube actually makes it the second most popular search engine. YouTube follows only Google in terms of search volume per month.
I’m looking forward to a good session filled with insightful takeaways and lively discussion. Let’s hope it delivers.
06Oct
Jason Barrett
Conference, SMX East 2009
The concept of real time search is a fascinating one. The first session I attended on Day 2 at SMX East has focused on this topic of real time search. What is it? Where is it going? Who are the major players going to be? The panel was moderated by Danny Sullivan and includes representation from Google and from new comers in the space like Collecta, CrowdEye, OneRiot, and Topsy.
Read the full article…
06Oct
Jason Barrett
Conference, SMX East 2009
Day One was a good one here at SMX East. From an SEO perspective there were several good sessions that provided SEO professionals with useful information. Here are some brief notes on a couple sessions I attended. Hopefully you will find these notes worthwhile.
Read the full article…
06Oct
Jessica Rowe
Conference
The presentation kicked off answering the question: What is local search? “Local search” is what consumers do, and consumers have been searching locally from day one.
The industry uses local search as a catchall that includes:
- Serving locally targeted ads by IP addresses
- Serving locally targeted ads by keyword indicators
- Internet Yellow Pages (IYP) listings
- Any local directory
- Map results
- Pay-per-call
- Mobile search
- Service firms, including SEMs
- Geographic-specific search engine queries
- Searches conducted on smartphones
Read the full article…
05Oct
