Gregg Stewart
Directory Assistance, Mobile, POV
Mobile marketing today is at a similar point in its evolution as online advertising was at in the ’90s. While the promise of Web-based marketing was large in 1996, adoption was slow until Internet access became readily accessible and affordable. Remember the days of pay-per-minute plans for Internet access? I still have a few $400 ISP bills I’d like to forget.
Thanks to developments such as the iPhone — combined with better mobile content and services — mobile search seemed to take some major strides during the second half of 2007. The advertising potential now resembles that of the early days of the Internet in both variety of search options available and the fragmented nature of the keyword search volume. Consumers are searching for a wide range of topics and products via their mobile devices, and they’re willing to accept advertising in exchange for content and services.
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02May
Tara Daniels
Directory Assistance, Local, Mobile
Three major players in Directory Assistance and Voice Search launched new applications for mobile DA and search use. Among the newly released applications is a human supported FreeMobile411 for Sprint phone users.
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23Apr
Michael Solms
Branding, Directory Assistance, Local, Mobile, POV
When consumers need a phone number and don’t have the print yellow pages or a computer handy they often turn to 411 as a solution. The biggest problem with 411, especially for mobile phone users is that it costs money. In most cases as much as $1.50 to $2.50 per use. U.S. Directory assistance generated around $6.5 billion in revenue last year, mainly because consumers weren’t aware of an alternative. Now that alternative has arrived. Free 411. That’s right, I said free!
Free 411 provides consumers with a ”no cost” solution to finding a much needed phone number. It also provides advertisers with a new media aimed at reaching consumers at the point of purchase. This new marketing platform is being categorized under a different type of search. Voice Search. Consumers dial 1-800-Free-411 to obtain listing information and before they receive the requested information, the caller hears one or two short advertisements from competing or complimentary companies. Mobile phone users have the additional option to receive this information via text message. To ensure relevancy, the ads are specifically targeted to the the consumer’s request.
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05Feb
Gregg Stewart
Directory Assistance, Local, Mobile
Mobile has long been called marketers’ next emerging opportunity. Nokia’s acquisition of Navteq (the mapping folks) is further proof that place-based media and mobile are about to heat up. With 249 million mobile subscribers in the US (eMarketer, August 2007) and 2.8 billion worldwide (Wireless Intelligence, Q1 2007), no doubt it will be big… some day. Read the full article…
12Oct
Gregg Stewart
Directory Assistance, IYP, Local, POV, Publication, SEM, SEO, Web Analytics, Yellow Pages
Don’t get left out of local search results.
Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand. Some analysts expect local search revenue to double this year and become even more critical when emerging mobile phone technology allows people to stand on the street corner and ask about a local pizza shop, FedEx or Kinko’s. Read the full article…
24Jul
