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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Directory Assistance</title>
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		<title>Avoid the Pitfalls of Mobile Marketing</title>
		<link>http://www.searchperspective.com/2008/05/02/avoid-the-pitfalls-of-mobile-marketing/</link>
		<comments>http://www.searchperspective.com/2008/05/02/avoid-the-pitfalls-of-mobile-marketing/#comments</comments>
		<pubDate>Fri, 02 May 2008 21:00:41 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Directory Assistance]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[ad supported directory assistance]]></category>
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		<description><![CDATA[Mobile marketing today is at a similar point in its evolution as online advertising was at in the &#8217;90s. While the promise of Web-based marketing was large in 1996, adoption was slow until Internet access became readily accessible and affordable. Remember the days of pay-per-minute plans for Internet access? I still have a few $400 [...]]]></description>
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		<title>New Applications Launched by Directory Assistance Providers</title>
		<link>http://www.searchperspective.com/2008/04/23/new-applications-launched-by-directory-assistance-providers/</link>
		<comments>http://www.searchperspective.com/2008/04/23/new-applications-launched-by-directory-assistance-providers/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 19:50:52 +0000</pubDate>
		<dc:creator>Tara Daniels</dc:creator>
				<category><![CDATA[Directory Assistance]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[411]]></category>
		<category><![CDATA[da]]></category>
		<category><![CDATA[free 411]]></category>
		<category><![CDATA[free da]]></category>
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		<category><![CDATA[local search]]></category>
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		<description><![CDATA[Three major players in Directory Assistance and Voice Search launched new applications for mobile DA and search use.  Among the newly released applications is a human supported FreeMobile411 for Sprint phone users.
Click here to read the full article
]]></description>
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		<title>Free 411: A Win for Advertiser &amp; Consumers</title>
		<link>http://www.searchperspective.com/2008/02/05/free-411-a-win-for-advertisers-consumers/</link>
		<comments>http://www.searchperspective.com/2008/02/05/free-411-a-win-for-advertisers-consumers/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 21:32:28 +0000</pubDate>
		<dc:creator>Michael Solms</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Directory Assistance]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[free 411]]></category>
		<category><![CDATA[free directory assistance]]></category>
		<category><![CDATA[free411]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/pov/free-411-a-win-for-advertisers-consumers/</guid>
		<description><![CDATA[When consumers need a phone number and don&#8217;t have the print yellow pages or a computer handy they often turn to 411 as a solution. The biggest problem with 411, especially for mobile phone users is that it costs money. In most cases as much as $1.50 to $2.50 per use. U.S. Directory assistance generated around $6.5 billion [...]]]></description>
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		<title>Voice Search: Mobile Tactic Here. Now. 2DAY.</title>
		<link>http://www.searchperspective.com/2007/10/12/voice-search-mobile-tactic-here-now-2day/</link>
		<comments>http://www.searchperspective.com/2007/10/12/voice-search-mobile-tactic-here-now-2day/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 15:00:23 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Directory Assistance]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[800YellowPages]]></category>
		<category><![CDATA[free directory assistance]]></category>
		<category><![CDATA[free411]]></category>
		<category><![CDATA[GOOG-411]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[voice search]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/local/voice-search-mobile-tactic-here-now-2day/</guid>
		<description><![CDATA[Mobile has long been called marketers&#8217; next emerging opportunity. Nokia&#8217;s acquisition of Navteq (the mapping folks) is further proof that place-based media and mobile are about to heat up. With 249 million mobile subscribers in the US (eMarketer, August 2007) and 2.8 billion worldwide (Wireless Intelligence, Q1 2007), no doubt it will be big… some [...]]]></description>
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		<title>10 Winning Ways to Optimize Local Search</title>
		<link>http://www.searchperspective.com/2007/07/24/10-winning-ways-to-optimize-local-search/</link>
		<comments>http://www.searchperspective.com/2007/07/24/10-winning-ways-to-optimize-local-search/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 01:52:57 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Directory Assistance]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[Publication]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[data providers]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[paid search]]></category>

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		<description><![CDATA[Don&#8217;t get left out of local search results.
Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand. Some analysts expect local search revenue to double this year and become [...]]]></description>
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