Recently, Gmail unveiled a new feature to help its email users. Gmail has improved filtering with its newest feature, Smart Folders. This should be a concern to email marketers who track their click-through rates. Read the full article…
Archive for email marketing
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Gmail Unveils Smart Folders
TJ Dinsmoor
15Mar
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Get StraightForward in Your Inbox
Jamie LeRoy
Last month, we released our new-and-improved TMP Directional Marketing/15miles newsletter, StraightForward. For those of you who caught a glimpse of it, kudos to you. Consider yourself one step ahead of the competition. For those of you who missed out, it’s not too late. This week, we’ll be releasing our February newsletter, so there’s still time to get the inside scoop and glide to the front of the pack like Apolo Ohno. For those still interested in seeing what all the buzz was about last month, you can access the January newsletter.
Read the full article…22Feb
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Download TMPDM/15miles’ Marketing Newsletter
Cory Grassell
With the beginning of a new year comes resolution and change. At TMP Directional Marketing, we hit the ground running in 2010 by delivering on one of our resolutions — change our marketing newsletter on the heels of launching our interactive division, 15miles, in 2009. As we constantly enhance our product offering to bring our clients the best in the search industry, our quarterly e-mail will now feature a monthly format. In doing so, we can bring you the latest agency and industry news more quickly so it is more relevant for your business.
Read the full article…28Jan
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Move Over Charles Dickens
Jamie LeRoy
Pride and Prejudice. Moby Dick. 1984. War and Peace. What do all of these have in common with the TMPDM/15miles newsletter? That should be obvious. They’re all great works of literature.
Sure, there’s no Ishmael, and we’re not writing about crazy, futuristic happenings (actually, we kind of are). But you won’t be able to look away from the newly revamped TMPDM/15miles newsletter. There’s a lot going on in our industry (and in yours), so we want you to be the first to know about all the latest news.
Read the full article…16Dec
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What Email Marketing Usability Says About Brand Identity
Cory Grassell
Lately, we’ve talked about best practices of website design and development to improve the overall user experience with your brand (see Improve Website Usability With On-Site Search Box, for example), but email marketing also sends a strong message about your brand’s identity and interactive experience. For example, just as you have a limited amount of time to capture your website readers’ interest before they return to the search engine results page, your email marketing messages must do an effective job of quickly reeling in your readers.
Put yourself in your readers’ shoes; they receive multitudes of email messages per day. Many emails get deleted and never read. For some, your email marketing is the first encounter they have with your brand. So how do you create an effective email campaign that gets noticed and reaps positive, measurable results? Read the full article…
25Nov
