Can money really buy you friends, on Facebook that is? The answer is yes, in the form of Facebook “Likes.” But with this answer brings another question – are these “Likes” real, quality likes? Read the full article…
Archive for facebook
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Gregg Stewart on ClickZ
LeAnn Hoksch
10Mar
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Now Playing: Facebook Movies
Terri Greene
As of Tuesday, March 8th, Facebook is now renting movies. The first movie up is “The Dark Knight.” You can easily go to the Batman, The Dark Knight Facebook page to rent this movie. Once you have rented the movie, you will have access to it for 48-hours, which is twice as long as the 24-hour window offered by iTunes and Amazon. The cost is 30 Facebook credits or $3 USD.
09Mar
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Oreo and Lil Wayne’s World Record Facebook “Like” Faceoff
Kyle O'Boyle
On Tuesday, at roughly 8:00AM CST, Oreo posted a status on their Facebook wall, attempting to get as many people as possible to “Like” their post so they could set the world record for the most Facebook post “Likes”. About five hours later, Oreo’s plans were dunked (pun totally intended) in a giant glass of Lil Wayne. The hip-hop icon caught wind of the frosted cream stuffed cookie company’s attempt at a world record, and knowing how socially in-tune his own audience was, posted a nearly identical post requesting as many “Likes” as possible in a 24-hour period in order to set the record.
Read the full article…16Feb
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Cross-Channel Marketing: Super Bowl and Beyond
Rebekah Thomas
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
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Facebook and Twitter Projected to See Massive Increases in Advertising Revenue in 2011
Kyle O'Boyle
In fall 2007, social media giant Facebook rolled out their Facebook Ads platform. From that moment on, social media advertising has been the “hip” thing to do in the online marketing world. In fact, a report released yesterday by eMarketer projects massive increases in ad spend on social media sites, with a nearly $2.5 billion worldwide spending increase for 2011. Projections like these make it obvious that social advertising is transforming from a trendy marketing strategy into a solid online marketing necessity.
Read the full article…25Jan
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“Google Offers” & the Evolution of the Local Deal
Valerie Schlosser
Interactive Marketing itself has become more and more localized, in any of the numerous forms it may take, be it SEO, PPC, display – the list goes on. A new member of the family has emerged with the prominence of local online advertising – the ever-growing and powerful “local deal.” Let’s review, shall we?
21Jan
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Facebook Gets Email
Kyle O'Boyle
With all of the innovations and new features Google has been tossing out in the last month or so, it seems Facebook is tired of being ignored. Yes, the rumors are true, Facebook now has email. Facebook has finally released what was code-named Project Titan (leaked all the way back in February) and internally nicknamed “the Gmail killer” to the public, and it is sure to cause some unrest in the world of email.
Read the full article…16Nov
