Joanna J. Cheney
Local, Mobile, facebook
The LA Times posed the question, “Is Facebook Places a foursquare killer?” the day of the Facebook Places launch. At first glance, one would be remiss to disagree, as Facebook’s social prowess makes foursquare’s location-based service look puny in comparison.
However, just four days after Facebook launched Facebook Places, foursquare marked its biggest growth spurt ever. Fourquare increased from 2.6 million users before Facebook’s mobile social validating launch on August 19th to 3 million users as of August 29th. According to Mashable.com, foursquare will continue to grow at a rate of 15,000 users a day.
The votes are in, and it seems foursquare is still the mayor of location-based mobile social networks. Why? Well, there are many takes on the issue out there. Read the full article…
03Sep
Jamie LeRoy
Google, SEM, Social Media, facebook
When charged with finding out the latest and greatest in the search-marketing world, one might be hard-pressed to find anything that’s really newsworthy. Besides the recent merger of Bing and Yahoo!, there hasn’t been a juicy search marketing story to hit the industry in quite some time.
Social media, on the other hand, has no problem staying newsworthy. Whether it’s a new location-based check-in application or a privacy issue, social media is always in the news. Maybe that’s why Google is rumored to be creating its own social network. Google misses the days when it covered the proverbial front pages and was the center of the industry’s attention.
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01Sep
LeAnn Hoksch
Local, PR, Social Media, facebook
Just last month Gregg Stewart outlined some key marketing opportunities that businesses can use via check-in services, mainly foursquare. Although foursquare pretty much pioneered the marketable check-in space, they’ve now got some hefty competition to worry about, i.e. Facebook Places. If this is the first you are hearing about Places, then you are a step behind the rest of the technologically savvy US population. Just last week, Facebook rolled out Places, which is a check-in application that will allow you to tell your friends where you are.
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26Aug
Erin Oechsner
Local, Social Media, facebook
By now, we’ve all heard about the launch of Facebook’s newest feature, Facebook Places. Similarly to Foursquare, the new application allows users to check in to locations using their mobile device. Each time a user checks in to a location, it will show up on the local business’s Places Page, as well as in the user’s news feed.
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20Aug
Jill Jansen
Social Media, Social Networking, facebook, online marketing
It looks like flying the friendly skies may have gotten easier for fans of Delta Air Lines, thanks, in part, to a new partnership with Facebook. It was announced yesterday that Delta launched a new “Ticket Window” tool on its Facebook page, which now allows passengers to book flights directly without leaving the social-media site. This move is the first for any major airline, although many airlines have had major success using social-media platforms (i.e., Twitter and Facebook).
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13Aug
Brittany Meye
Social Media, Social Networking, facebook, online marketing
It’s easy to tell businesses that social media is an important part of an effective local search campaign, but whether or not consumers are finding this information trustworthy is the real question. eMarketer’s “What Makes Social Media Trustworthy” provides its latest results for social media; it measures the sources and features for which users perceive information to be most trustworthy.
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13Aug
LeAnn Hoksch
Social Media, facebook
It’s not a heartfelt comedy, a tragic love story or fascinating celebrity’s biography. It’s not even the stereotypical remake that is so hip right now in Hollywood. This fall, Columbia Pictures will release the film “The Social Network”, which documents the founding of social media monster Facebook by Mark Zuckerberg.
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16Jul
