In August, Facebook announced Facebook Places, a check-in application directly integrated into the user’s Facebook account. It was my assumption that this would be more than detrimental – possibly fatal – to Foursquare, since this required no additional setup or signup on the part of the user, and it basically combined two applications which makes it seem excessive to continue signing in to both.
Archive for facebook
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Facebook Announces ‘Facebook Deals’; Foursquare Continues to Thrive for Now
Valerie Schlosser
15Nov
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Will “The Social Network” Change Facebook’s Status?
Joanna J. Cheney
Since early this year, you’ve been hearing about “The Social Network,” aka the Facebook movie. Like me, you may have even seen the final product upon its nationwide release this past weekend, along with an estimated $23 million worth of movie-goers.
The commercials for the film say it all with the tag line “You don’t get to 500 million friends without making a few enemies,” implying there may be a substantial reason to not “Like” Facebook co-founder Mark Zuckerberg. Let’s just say I now know why he made a $100 million dollar donation to the Newark, NJ public school system the week before the film’s release. Read the full article…
04Oct
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Foursquare Is Still The Mayor of Location-Based Services…For Now
Joanna J. Cheney
The LA Times posed the question, “Is Facebook Places a foursquare killer?” the day of the Facebook Places launch. At first glance, one would be remiss to disagree, as Facebook’s social prowess makes foursquare’s location-based service look puny in comparison.
However, just four days after Facebook launched Facebook Places, foursquare marked its biggest growth spurt ever. Fourquare increased from 2.6 million users before Facebook’s mobile social validating launch on August 19th to 3 million users as of August 29th. According to Mashable.com, foursquare will continue to grow at a rate of 15,000 users a day.
The votes are in, and it seems foursquare is still the mayor of location-based mobile social networks. Why? Well, there are many takes on the issue out there. Read the full article…
03Sep
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Is Search Boring? Google May Think So
Jamie LeRoy
When charged with finding out the latest and greatest in the search-marketing world, one might be hard-pressed to find anything that’s really newsworthy. Besides the recent merger of Bing and Yahoo!, there hasn’t been a juicy search marketing story to hit the industry in quite some time.
Social media, on the other hand, has no problem staying newsworthy. Whether it’s a new location-based check-in application or a privacy issue, social media is always in the news. Maybe that’s why Google is rumored to be creating its own social network. Google misses the days when it covered the proverbial front pages and was the center of the industry’s attention.
Read the full article…01Sep
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Gregg Stewart on ClickZ: Facebook – Places to Go and People to See
LeAnn Hoksch
Just last month Gregg Stewart outlined some key marketing opportunities that businesses can use via check-in services, mainly foursquare. Although foursquare pretty much pioneered the marketable check-in space, they’ve now got some hefty competition to worry about, i.e. Facebook Places. If this is the first you are hearing about Places, then you are a step behind the rest of the technologically savvy US population. Just last week, Facebook rolled out Places, which is a check-in application that will allow you to tell your friends where you are.
Read the full article…26Aug
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The Launch of Facebook Places
Erin Oechsner
By now, we’ve all heard about the launch of Facebook’s newest feature, Facebook Places. Similarly to Foursquare, the new application allows users to check in to locations using their mobile device. Each time a user checks in to a location, it will show up on the local business’s Places Page, as well as in the user’s news feed.
Read the full article…20Aug
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Delta Aims for the Sky With New Facebook Partnership
Jill Jansen
It looks like flying the friendly skies may have gotten easier for fans of Delta Air Lines, thanks, in part, to a new partnership with Facebook. It was announced yesterday that Delta launched a new “Ticket Window” tool on its Facebook page, which now allows passengers to book flights directly without leaving the social-media site. This move is the first for any major airline, although many airlines have had major success using social-media platforms (i.e., Twitter and Facebook).
Read the full article…13Aug
