It’s easy to tell businesses that social media is an important part of an effective local search campaign, but whether or not consumers are finding this information trustworthy is the real question. eMarketer’s “What Makes Social Media Trustworthy” provides its latest results for social media; it measures the sources and features for which users perceive information to be most trustworthy.
Read the full article…
Archive for facebook
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Is Social Media Trustworthy? The Results Are In!
Brittany Meye
13Aug
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Hollywood. They’ll make a movie about anything…even Facebook.
LeAnn Hoksch
It’s not a heartfelt comedy, a tragic love story or fascinating celebrity’s biography. It’s not even the stereotypical remake that is so hip right now in Hollywood. This fall, Columbia Pictures will release the film “The Social Network”, which documents the founding of social media monster Facebook by Mark Zuckerberg.
Read the full article…16Jul
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How Much Are Your Fans Worth?
Nicholas Grohne
Many marketers agree that a presence on social media is becoming increasingly important. However, many remain uncertain of the exact monetary value of these efforts… until now. According to a recent study conducted by digital consulting firm Syncapse and research company Hotspex, an average value of $136.38 can be assigned to Facebook fans. The study concluded that people who are fans of a product/service spend significantly more than those who are not.
Read the full article…01Jul
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Google Me Versus Facebook?
Brittany Meye
This short little tweet was posted late Saturday night from Kevin Rose, the founder of Digg:
Is Google really going to try and compete with Facebook? If the rumors are true, then Google really has some work to do. Rumored to be called “Google Me,” the site would be faced with the challenge of converting avid and established Facebook users. Read the full article…
01Jul
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Will Diaspora Take Over Facebook?
Erin Oechsner
There has been a lot of bad press about Facebook and privacy concerns lately. In fact, Search Engine Land recently reported about the increase in search activity for the term “how do I delete my facebook account,” which is likely tied, at least somewhat, to the privacy concerns.
Read the full article…14May
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Beyond “Like”: Facebook’s New Enhancements
Michael Kust
Last week, Kevin Marsh wrote a blog entry discussing some new developments announced by Facebook at the f8 Conference. These changes not only affect the way people use Facebook but also the way people find relevant information on the Internet as a whole. Facebook is essentially attempting to connect itself with all websites on the Internet, and, given its popularity and large user base, it just may be able to pull this off.
Read the full article…26Apr
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What to “Like” About the Facebook Changes
Kevin Marsh
Facebook’s f8 Conference kicked off with the introduction of three key themes: putting people at the center of the Web, making everything instantly sociable and simplicity.
Together, these themes form a strategy to put Facebook at the forefront of all Internet activity. Or, as Greg Sterling put it, “Facebook is the sun and other sites are its planets.”
Read the full article…22Apr
