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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; free listings</title>
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		<title>No App Fits All Needs &#8211; Part 2</title>
		<link>http://www.searchperspective.com/2011/03/18/no-app-fits-all-needs-part-2/</link>
		<comments>http://www.searchperspective.com/2011/03/18/no-app-fits-all-needs-part-2/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 19:21:25 +0000</pubDate>
		<dc:creator>Greg Crum</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Local Business Center]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5387</guid>
		<description><![CDATA[Mobile marketers need to ensure coverage across the leaders in the space for finding venues, checking in, and identifying specials, offers, or deals.  This post will take that concept and put it into action for your mobile local search efforts.]]></description>
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		<title>Creative Messaging in a Direct Response World</title>
		<link>http://www.searchperspective.com/2008/06/27/creative-messaging-in-a-direct-response-world/</link>
		<comments>http://www.searchperspective.com/2008/06/27/creative-messaging-in-a-direct-response-world/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 19:45:56 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[business profile pages]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[gregg stewart]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[profile pages]]></category>
		<category><![CDATA[RASCIL]]></category>
		<category><![CDATA[website copy]]></category>

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		<description><![CDATA[I&#8217;ve just come off the road from numerous meetings with national and regional advertisers. One common area of interest among advertisers seems to be: how to best communicate to the online audience. Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online [...]]]></description>
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		<title>Embedding of Video Launched in Google Maps</title>
		<link>http://www.searchperspective.com/2008/04/15/industry-news-415/</link>
		<comments>http://www.searchperspective.com/2008/04/15/industry-news-415/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 15:50:23 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[CitySearch]]></category>
		<category><![CDATA[GOOG]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[iyps]]></category>
		<category><![CDATA[SuperPages]]></category>
		<category><![CDATA[YellowPages.com]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/iyp/industry-news-415/</guid>
		<description><![CDATA[Google just announced that you can now embed local business videos into your business listing on Google Maps.  These videos will be displayed under the &#8220;Photos and Videos&#8221; tab. Until now it seemed as though Internet Yellow Pages (IYP) had been the only ones looking to harness this potential.  However, this recent partnership may give [...]]]></description>
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		<title>Community Editing of Google Maps</title>
		<link>http://www.searchperspective.com/2008/03/18/industry-news-318/</link>
		<comments>http://www.searchperspective.com/2008/03/18/industry-news-318/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 19:02:43 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[business listings]]></category>
		<category><![CDATA[GOOG]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[local business information]]></category>
		<category><![CDATA[local search]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/serp/industry-news-318/</guid>
		<description><![CDATA[Last November, Google opened up Google Maps to community editing, allowing registered users to move around the pushpins where businesses were located in attempts to improve the accuracy of local business information. Yesterday, Google took this a step further and is now letting registered users update/change location information (address, city, phone number&#8230;etc.), as well as [...]]]></description>
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		<title>The 411 on Local Search Data for Business</title>
		<link>http://www.searchperspective.com/2008/02/08/the-411-on-local-search-data-for-business/</link>
		<comments>http://www.searchperspective.com/2008/02/08/the-411-on-local-search-data-for-business/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:36:32 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Publication]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[Acxiom]]></category>
		<category><![CDATA[data providers]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[inaccurate listings]]></category>
		<category><![CDATA[InfoUSA]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[Localeze]]></category>
		<category><![CDATA[Yahoo Local]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/local/the-411-on-local-search-data-for-business/</guid>
		<description><![CDATA[Ever wonder why Emily&#8217;s (the file clerk in the basement) phone rings off the hook? Is she really that popular? Upon closer examination, you realize her direct phone line is listed as the main sales line for your company on a number of local search sites. So in effect, those are your local search sales [...]]]></description>
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		<title>This Just In, Google Recruits Local Sales Force</title>
		<link>http://www.searchperspective.com/2007/08/17/this-just-in-google-recruits-local-sales-force/</link>
		<comments>http://www.searchperspective.com/2007/08/17/this-just-in-google-recruits-local-sales-force/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 15:11:57 +0000</pubDate>
		<dc:creator>Gregg Stewart</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[free listings]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[Local Business Referral]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/iyp/this-just-in-google-recruits-local-sales-force/</guid>
		<description><![CDATA[Before we continue our review of local search strategies and tactics, I would like to take a moment to comment on a new program by Google that I found interesting over the past week. Google Local Business Referrals Google is placing a high value on sourcing accurate local business information by making its first move [...]]]></description>
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