As Bing introduces its ubiquitous “search overload” TV ad campaign to the UK to wage its self-proclaimed David versus Goliath-esque battle with Google this week (you can watch one of the commercials here), someone has to ask the question: is Bing really capturing any search market share from Google? Read the full article…
Archive for Google
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I Bing I Can, I Bing I Can
Jane Wamsley
12Mar
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Hop on Your Bike; Google Shows the Way
Erin Oechsner
With spring about one week away (March 20), Google announced its newest gadget. In addition to car, public transit and walking directions, you can now find bicycling directions on Google Maps on Google Maps. Talk about all inclusive.
Read the full article…12Mar
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Mobile Madness: Droid vs. iPhone
Nicholas Grohne
It’s that time of year again when sports enthusiasts everywhere go crazy. The 2010 NCAA Basketball Tournament will begin next week. Many consider March Madness the highlight of the year in the sporting world, and much of this has to do with excitement and unpredictability surrounding each matchup. It is anyone’s game once each team takes the court, and, as the Droid has recently proven, the same can be said about the world of mobile devices.
Not too long ago, the iPhone was considered to be in a class of its own when it came to pioneering mobile devices. The problem is other companies caught on — and fast.
Read the full article…08Mar
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Mobile-lize Your Search Marketing
Joey Woodbury
Smart mobile devices are evolving at a rapid rate, especially with introduction of the Droid devices into the market as an iPhone competitor and Google announcing the Nexus One as the official Google phone. It is becoming very apparent that mobile advertising is growing in strides and advertisers should take advantage of it. It just may be the best kept PPC secret.
08Mar
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Google’s Click to Call is Now for All
Jill Jansen
Not too long ago, Google announced its new click-to-call program, and it has already decided to extend the program to all advertisers.
What is the major change to come from this? There will be no need for a physical address in an ad. (Advertisers were previously required to include phone numbers associated with physical locations in ads.) Google will still charge for clicks only, which means advertisers will still be able to drive consumers to call their businesses for, essentially, the cost of a click.
03Mar
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Microhoo and SEM: What Does it Mean?
Jon Legler
Microsoft and Yahoo gained approval from the US Department of Justice and the European Commission last week to move forward with integrating their two search engines into one. They have set a goal for completion late 2010 or early 2011. The two companies believe that this alliance will enable them to more effectively take on search giant Google. According to Hitwise, in January Google held 63.91% of search volume; Yahoo and Bing held 10.80% and 9.23% respectively. So they will have their work cut out for them.
26Feb
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Twitter users causing their own robberies!
Joey Woodbury
Twitter users beware you are causing your own Twoubles; you may inadvertently become an accomplice to a robbery, at your own house!
PleaseRobMe.com is now aggregating Twitter/FourSquare posts and letting viewers of their website know when the homes of Twitter users check in and are not at home.
25Feb
