Recently, Gmail unveiled a new feature to help its email users. Gmail has improved filtering with its newest feature, Smart Folders. This should be a concern to email marketers who track their click-through rates. Read the full article…
Archive for Google
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Gmail Unveils Smart Folders
TJ Dinsmoor
15Mar
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Google Tries Social…Again?
LeAnn Hoksch
Rumors flew and Twitter was buzzing this weekend with the news that that Google will attempt, yet again, to infiltrate the social media marketplace with its newest service, Google Circles. The major gossip was that Google would launch this new service at SXSW over the weekend; however, rumors were silenced yesterday when SXSW confirmed that Google would not be rolling out Circles at their event. They didn’t, however, deny that Circles exists. SXSW stated “Google has now officially denied that Circles will launch here, but not that it exists.” Read the full article…
14Mar
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Google Promotes Location Reviews By Integrating Twitter
Kelsey Johnson
In an ongoing effort to increase location reviews, Google has introduced a new feature on Google Maps for Android, which gives users the option to post their reviews right to their Twitter page.
A previous update to Google Maps included a new Hotpot rating feature that allows users to share their ratings and reviews with others so they can check them out before visiting that location. The latest version of Google Maps for Android (version 5.2) now further utilizes the Hotpot feature by allowing users to instantly share their location reviews via Twitter. Prior to this feature, reviews appeared on Google search results, Places and Hotpot, but the Twitter addition will allow a broader audience to read the reviews and increase Google’s presence in social media.
Read the full article…07Mar
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Employee Spotlight: Steve Rayner
Jamie LeRoy
This month’s spotlight shines on Steve Rayner, a dedicated interactive-media strategist based in our Dallas office. A recent grad of Google Rocks! School, Steve can’t say enough about the value of Google Places, Google Offers and why local businesses would be crazy not to get into the local-search space at such an opportunistic time as this.
That’s not all, though. Read on to find out the true value of syndicated TV show Frasier, why Steve was raised on clam chowder and which flick he predicts will take home an Oscar at the upcoming Academy Awards.
24Feb
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Creative Development: You Never Get a Second Chance to Make a First Impression
Jon Legler
Compelling ad copy can mean the difference between making or losing a sale. You have 95 characters to present your business or product and let a consumer know why they should choose you. I think that sometimes we are so concerned with creating keyword-rich ad copy (to improve quality score), we lose sight of the “human element.” While keyword-rich copy will improve the quality score, clickthrough rate is much more important. Try to think like a customer. What would make you want to choose your product? What makes you stand out from the competition? Present special offers, and let the consumer know what they will gain by choosing you with a clear call to action. Also try to avoid jargon and abbreviations where possible. Just because you know what something means does not mean that others will. Now that we have quickly covered some of the basics in creative development, here are a couple “public service announcements” about some new Google policies:
23Feb
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You charge too much for SEO…
Steve Haar
We hear this sometimes; my friends with legitimate search firms hear this. I am guessing that JC Penney said this to more than a few firms before they hired SearchDEX. Unfortunately, after seeing results skyrocket, JC Penney is learning that well over 2000 links to their site violate the Google linking guidelines. This unfortunate bit of news was brought to them courtesy of a NY Times article that is also the foundation of Google’s actions to mitigate the effects of the black hat tactics and plummet Penney’s results from 1st position down to 65 or worse for many terms.
Read the full article…15Feb
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Gregg Stewart to Speak at 2011 SMX West
Ben Schulz
Two questions are becoming increasingly important for large brands and SMBs:
- How can I take advantage of Google Place Pages?
- What do I do about online ratings and reviews?
Gregg Stewart, President of 15miles, frequently addresses these types of questions in his monthly ClickZ column. In a few short weeks, though, he will be hitting the road with his local expertise and will address both questions at the SMX West Conference in San Jose (March 8 – 10).
Read the full article…14Feb
