Has Google finally found an effective way to sell paid search to the highly-coveted SMB market with Google Boost? As discussed in his latest article for ClickZ, “Google Boost: Paid Search for the Masses?”, Gregg Stewart weighs in on how one of Google’s newest product offerings may – or may not – be able to do just that.
Archive for Google
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Google Boost: Paid Search for the Masses?
Jane Wamsley
10Feb
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Bing Sees Growth Amid Google’s Accusations
Kyle O'Boyle
Two of the internet’s top monitoring companies have recently released reports showing Microsoft’s revitalized search engine Bing rapidly growing. If recent search engine reporting trends continue at their current rate, a realistic full-scale search engine war could be in store. Reports of Bing’s search share growth are being released, coincidentally, with recent rumors that Bing’s search results are actually mimicking Google’s results. Microsoft is strongly denying the claims; nonetheless, Google’s “Bing Sting” is catching some eyes across the web.
Read the full article…09Feb
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Google Offers vs. Groupon
Brittany Meye
Following Groupon’s rejection of Google’s $6 billion offer to buy the group coupon buying site, it looks like Google has its comeback: Google Offers. Mashable broke the exclusive story of Google’s plan to launch the Groupon-like service six days ago and received this comment from Google:
“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”
Google has yet to publicly announce the launch of Google Offers – even though there are already almost 42,000 offers available (according to TechCrunch). Those of you who are familiar with Google Place Pages might remember a certain feature called “Coupons,” but don’t get confused; Google Offers is different (perhaps a re-branding effort?). In fact, Google Offers is different from the old “Coupon” feature and Groupon. Read the full article…
27Jan
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“Google Offers” & the Evolution of the Local Deal
Valerie Schlosser
Interactive Marketing itself has become more and more localized, in any of the numerous forms it may take, be it SEO, PPC, display – the list goes on. A new member of the family has emerged with the prominence of local online advertising – the ever-growing and powerful “local deal.” Let’s review, shall we?
21Jan
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Mike Flanagan Provides Insight On The Future of Search
Joanna J. Cheney
It’s been an ongoing question for quite some time – “What will Google do next?” They’ve dabbled in TV, phone, social and most recently have made it well known that their focus now lies in the realm of local search. As Mike puts it in a recent Q&A session with Adotas, it seems that “Google is clearly trying to be ‘all things to all people.’”
11Jan
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Google Call Metrics
Rebekah Thomas
Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…
30Dec
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Google Instant Search – Not so Instant After All?
Jill Jansen
When searching online, searchers (myself included) want their results to be fast, accurate and instant. These variables are the premise behind Google Instant, which many of you have probably become quite familiar with over the past couple months (after it was launched back in September). I, for one, am still a little hesitant to use Google Instant. Being an avid searcher, I find it a distraction to have results (that may or may not be accurate) show up as I am in the midst of typing my search query. If Google Instant predicts my search query accurately, I can save a second or two off my search time. But let’s say it predicts what I am searching for incorrectly; I am still left to complete my search, and my search isn’t improved at all. It seems as though other searchers are experiencing this same dilemma when using Google Instant. Read the full article…
08Dec
