Yesterday’s post summarized the results from a brief survey I conducted. As mentioned, it would not be statistically accurate to project the results across the market but the results do provide directional insight. The key takeaway from my previous post is that no one app fits all the local search needs of users. Therefore, mobile marketers need to ensure coverage across the leaders in the space for finding venues, checking in, and identifying specials, offers, or deals. This post will take that concept and put it into action for your mobile local search efforts.
Archive for iPhone
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No App Fits All Needs – Part 2
Greg Crum
18Mar
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No Location Based App Fits All Needs – Market Accordingly
Greg Crum
I posted a survey yesterday as an attempt to identify 1) the most used location based applications (i.e. Google Maps, Groupon, Foursquare, Yelp, etc.) on mobile devices and 2) new mobile applications that I had not experimented with yet. However, the outcome was overwhelmingly that no one app serves all needs. Users access location based applications for a myriad of reasons with the most popular being searching for venues, “checking in” to let their social network know what they’re up to, and finding specials/deals/offers/coupons. The results from my brief survey show that users are accessing multiple applications depending on their purpose. This presents a challenge for marketers as it further signifies the need for a diversified mobile marketing program but automation & management has not yet caught up with the market.
17Mar
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Google Call Metrics
Rebekah Thomas
Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…
30Dec
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Face-Off: Mobile Web v. Mobile Apps
TJ Dinsmoor
Smartphone ownership is steadily growing and many marketers are wondering what the best method is to produce content for mobile phones – Mobile Web sites or Mobile Apps?
Either way you look at it, businesses need to address how they are going to provide consumers with mobile content. It has been estimated that by 2014, half of Americans’ Web browsing will be done on mobile devices. With that being said, one of the biggest decisions for mobile marketers is whether you should build a mobile site or app – or both.
Read the full article…14Sep
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The Competitive Growth of the Smartphone: What’s Next?
Kyle O'Boyle
The smartphone market is increasing and will continue to do so at a feverish pace. Most estimates say by at least 2013 over half of the US mobile handset population will be smartphone classified. In fact, one projected estimate has this happening as soon as 2011. In accordance with those numbers, the IDC has recently released their forecast for mobile device operating system market shares for 2014, and their numbers are a bit surprising.
Read the full article…09Sep
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Mobile Madness: Droid vs. iPhone
Nicholas Grohne
It’s that time of year again when sports enthusiasts everywhere go crazy. The 2010 NCAA Basketball Tournament will begin next week. Many consider March Madness the highlight of the year in the sporting world, and much of this has to do with excitement and unpredictability surrounding each matchup. It is anyone’s game once each team takes the court, and, as the Droid has recently proven, the same can be said about the world of mobile devices.
Not too long ago, the iPhone was considered to be in a class of its own when it came to pioneering mobile devices. The problem is other companies caught on — and fast.
Read the full article…08Mar
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iPhone, Bing Alliance?
Lindsay Martin
Mobile Search advertising is heating up. Sources say talks are underway for Microsoft’s Bing to replace Google as the default search engine on Apple’s iPhone. What does this mean for Google? The rivalry between once-partners, Google and Apple, has a heat of its own. As Google continues to push its Android and Nexus One phones, competition increases for the iPhone and its current market domination.
09Feb
