The monetization of iPhone apps seems to be gaining ground thanks to developers and publishers who are creating enticing programs, and advertisers who are willing to sponsor them. A recent article in MarketingVOX gave examples of successful apps that have benefited from the popularity of the iPhone and its app concept. It seems as though to attract both viewers and sponsors, the secret sauce for apps is either to save consumers money or offer constantly updated content.
Archive for iPhone
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iPhone Apps Are Landing Sponsorships
Jacob Ciha
30Dec
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Tis the Season for Mobile Applications
Jill Jansen
A smartphone is definitely something everyone should have on their wish list this holiday season if it isn’t already. With the increasing popularity of smartphones, and technology becoming more and more advanced, applications for mobile devices such as the iPhone have made it possible for users to do just about anything these days, even their holiday shopping. According to a recent survey conducted by Deloitte, one in five shoppers intend to use their smartphones to shop this holiday season.
Read the full article…23Dec
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Majority of Cell Phones Will Be Smartphones by 2011
Jacob Ciha
With the recent excitement over emerging mobile media, including the release of Verizon’s Droid phone based on Google’s Android mobile operating system, it seems like everyone will soon own a smartphone. According to the Nielsen Company, a research firm, that might actually come true. A recent report predicts that about half of cell phone users, or 150 million people, will own a smartphone by 2011. Read the full article…
13Nov
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Yelp iPhone Application Monocle Utilizes Augmented Reality
Michael Solms
I was in Portland for the first time this past weekend visiting a friend. He had to stop by work for a couple hours, so I was on my own to roam the city. Eventually, I was in desperate need of a place to eat. I had recently downloaded the new Yelp application on my iPhone 3GS, and found this to be a perfect opportunity to put it to use. Yelp has a plethora of user reviews, so what better way to find a delicious place to eat? Read the full article…
28Oct
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SEO On The Go
Scott Phillips
Have you ever been surfing the web on your iPhone and wondered , “boy I sure do wish I could look at some of the basic SEO elements of this highly ranked website” but then reality set in that you couldn’t? Well reality better not get too comfortable now that Infinidigm, Inc. has released their SEO content analyzer for the iPhone.
29Oct
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Google’s G1 Phone Launched
Jacob Ciha
Move over, iPhone–the Gphone has arrived. After months of Internet-fueled speculation and hype, T-Mobile Tuesday unveiled the G1 mobile phone powered by Google’s Android operating system and bundled with Google software including search, Gmail, Maps, and YouTube.
24Sep
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Google and Verizon Partner: Fact or Fiction?
Nicholas Grohne
Google may be in talks with Verizon about a possible mobile search deal. It has become apparent to mobile service carriers and technology companies that these types of deals can be beneficial for both parties. AT&T and Apple set a prescedent with their groundbreaking deal prior to the release of the iPhone, and now many other mobile service carriers and technology companies are attempting to follow in their footsteps.
28Aug
