This week, the Dex One Corporation announced it will integrate consumer-business reviews from Yelp, with listings on Internet Yellow Pages site DexKnows.com. It appears that Dex One is attempting to give DexKnows users more reasons to use the site for finding relevant local business information. Reviews from Yelp will help fill gaps in content on Dex’ site, as well as complement reviews posted by DexKnows users.
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Archive for IYP
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DexKnows.com Partners With Yelp for Consumer Reviews
Michael Kust
05Mar
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Yellow Pages Group Purchases 411.ca
Gloribel Kees
Yellow Pages Group (YPG) and Local Search Corp. announced last Tuesday that YPG has purchased the 411.ca brand and domain names and acquired an ownership interest in 411 Local Search Corp. Read the full article…
01Mar
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R.H. Donnelley Officially Becomes Dex One Corporation
Jill Jansen
Not long ago, Idearc announced it had emerged from bankruptcy as the newly restructured, SuperMedia Inc. R.H. Donnelley announced yesterday that it, too, has successfully exited from Chapter 11 bankruptcy protection under the new name, Dex One Corporation (it will begin trading on the New York Stock exchange under the ticker “DEXO”). The reorganization plan allows the former R.H. Donnelley Corp. to reduce its $12.4 billion debt by $6.4 billion. Read the full article…
02Feb
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Idearc is now SuperMedia
Nicholas Grohne
Idearc recently announced its new name, SuperMedia, to begin the new year. After a well-publicized bankruptcy filing, SuperMedia is looking to start 2010 off on the right foot. CEO Scott Klein stated, “Our new name symbolizes the rebirth of our company, and, along with it, the ability to continue to deliver innovative ways that will change the way in which we help match buyers with sellers.” It also offers more consistency with its most popular brands: SuperYellowpages, Superpages.com, and SuperpagesDirect.
Read the full article…07Jan
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Making Over the Yellow Pages on the Internet
Carrie Tobiason
There is no doubt that 2009 was a challenging year for the Yellow Pages industry. This year, we witnessed two of the largest Yellow Pages publishing companies file for bankruptcy, R. H. Donnelley and Idearc. Many people saw this as the beginning of the end, but, as 2010 approaches, both Yellow Pages publishers are emerging from bankruptcy with new business models in tow, models that rely heavily on incorporating online and digital platforms with their search offerings.
Read the full article…22Dec
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The Continued Need for Internet Yellow Pages Placement
John Albers
Need a business’ telephone number or address but don’t have a print telephone book handy? No problem. Welcome to the Internet Yellow Pages (IYP). With the perpetual advancement and availability of online and mobile resources, local searchers can now get the information they need in seconds. The good news is that IYP remain in a position to satisfy that need.
14Dec
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Yellow Pages Directory Opt-Out Options Give Consumers a Choice
Jill Jansen
If you are like me, every day you walk into your apartment building and see a stack of unused phone books piled up on the lobby floor. Eventually, some of these books will be picked up and used by residents of my building, but there are also a handful of books that will remain in their packaging, ultimately getting thrown out or recycled. While studies show print Yellow Pages usage is continuing to decline and Internet Yellow Pages usage continues to rise, it is not a surprise that some publishers in the industry have created plans that now leave the choice up to the consumer as to whether or not they would like to receive a Yellow Pages directory. Read the full article…
23Nov
