As I sat at my computer last night constantly hitting the refresh button on my browser I could not help but to compare myself to an iPhone owner eagerly awaiting the launch of iOS4. Then suddenly it happened; the new Superpages.com site was here. After taking in the scenery of the new homepage I quickly dove into searching.
Archive for IYP
-
Superpages Site Redesign: A Whole New World
Jon Legler
03Sep
-
Yellowbook to Launch Daily Deal Site
Nicholas Grohne
It appears as though Yellowbook will be the first US YP publisher to launch efforts into the group buying market when they launch “Weforia” next month. This new endeavor will be tested in three markets: Phoenix, Boston and Ft. Myers, with expansion expected, assuming success. The daily deals will appear on their own sites, as well as in conjunction with Yellowbook.com and via Yellowbook’s mobile application. So far, sales teams have generated a lot of interest from businesses, and there does not appear to be any shortage of deals.
Read the full article…26Aug
-
A Recipe for Success: The Importance of Multi Platform Advertising
Jon Legler
I came across an article written by Stephanie Hobbs on Search Engine Land last week that I thought made some very valuable points. The article addressed why multi platform advertising was so key in local search. She touches on the different ways that consumers search for a business across multiple media channels illustrating that there is a perfect solution that fits every advertiser; but through a combination of traditional print, on-line and now increasingly mobile channels a campaign can be designed to fit any advertiser’s needs.
14May
-
SuperMedia Takes Aim at Connecting Buyers and Sellers
Jill Jansen
In an effort to integrate the ever-popular world of social media into the world of Internet Yellow Pages, SuperMedia announced early last week the creation of its new lead-generating social platform called “AskLearnHire.” This platform attempts to connect buyers and sellers throughout the different stages of the purchase process. “AskLearnHire” is (as of now) a series of three category-specific sites that focus on the following: mortgages, heating and air conditioning (HVAC) and house remodeling.
Read the full article…20Apr
-
Yellow Pages Group Acquires Canpages
Tara Daniels
On Tuesday, Yellow Pages Group Canada (YPG) announced that it has struck a deal with Canpages, one of Canada’s top Yellow Pages and Internet Yellow Pages publishers. YPG will acquire Canpages for roughly C$225 million in hopes of harnessing Canpages’ established user base and technology to accelerate YPG’s transition to digital.
Read the full article…01Apr
-
Superpages Helps Advertisers Gain Presence on Twitter
Michael Kust
This week, Superpages.com announced a new value-added service: It will now be providing coupons via Twitter. Superpages’ original Twitter account allows Twitter users to search for a product/service and geography, and the company responds with relevant local-business information. Superpages upped the ante by setting up 72 city-specific Twitter accounts that users can follow for business coupons in their areas.
Read the full article…19Mar
-
DexKnows.com Partners With Yelp for Consumer Reviews
Michael Kust
This week, the Dex One Corporation announced it will integrate consumer-business reviews from Yelp, with listings on Internet Yellow Pages site DexKnows.com. It appears that Dex One is attempting to give DexKnows users more reasons to use the site for finding relevant local business information. Reviews from Yelp will help fill gaps in content on Dex’ site, as well as complement reviews posted by DexKnows users.
Read the full article…05Mar
