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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; IYP</title>
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		<title>YP.com is Connecting Local Search to a Higher Purpose</title>
		<link>http://www.searchperspective.com/2010/09/29/yp-com-is-connecting-local-search-to-a-higher-purpose/</link>
		<comments>http://www.searchperspective.com/2010/09/29/yp-com-is-connecting-local-search-to-a-higher-purpose/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 17:26:26 +0000</pubDate>
		<dc:creator>TJ Dinsmoor</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Inernet yellow pages]]></category>
		<category><![CDATA[Local online search]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[YP.com]]></category>
		<category><![CDATA[YP.com Ad Campaign]]></category>
		<category><![CDATA[YP.com Commercial]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4139</guid>
		<description><![CDATA[YP.com's recent campaign connects local search to a higher purpose, one filled with emotions that come with finding the exact thing users search for.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/09/29/yp-com-is-connecting-local-search-to-a-higher-purpose/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Superpages Site Redesign: A Whole New World</title>
		<link>http://www.searchperspective.com/2010/09/03/superpages-site-redesign-a-whole-new-world/</link>
		<comments>http://www.searchperspective.com/2010/09/03/superpages-site-redesign-a-whole-new-world/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 12:59:07 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[SuperPages]]></category>
		<category><![CDATA[superpages.com]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4020</guid>
		<description><![CDATA[As I sat at my computer last night constantly hitting the refresh button on my browser I could not help but to compare myself to an iPhone owner eagerly awaiting the launch of iOS4.  Then suddenly it happened; the new Superpages.com site was here.  After taking in the scenery of the new homepage I quickly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yellowbook to Launch Daily Deal Site</title>
		<link>http://www.searchperspective.com/2010/08/26/yellowbook-to-launch-daily-deal-site/</link>
		<comments>http://www.searchperspective.com/2010/08/26/yellowbook-to-launch-daily-deal-site/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:42:48 +0000</pubDate>
		<dc:creator>Nicholas Grohne</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[weforia]]></category>
		<category><![CDATA[Yellowbook]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3952</guid>
		<description><![CDATA[It appears as though Yellowbook will be the first US YP publisher to launch efforts into the group buying market when they launch “Weforia” next month.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/08/26/yellowbook-to-launch-daily-deal-site/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Recipe for Success:  The Importance of Multi Platform Advertising</title>
		<link>http://www.searchperspective.com/2010/05/14/a-recipe-for-success-the-importance-of-multi-platform-advertising-2/</link>
		<comments>http://www.searchperspective.com/2010/05/14/a-recipe-for-success-the-importance-of-multi-platform-advertising-2/#comments</comments>
		<pubDate>Fri, 14 May 2010 19:06:06 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3454</guid>
		<description><![CDATA[I came across an article written by Stephanie Hobbs on Search Engine Land last week that I thought made some very valuable points.  The article addressed why multi platform advertising was so key in local search.  She touches on the different ways that consumers search for a business across multiple media channels illustrating that there [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SuperMedia Takes Aim at Connecting Buyers and Sellers</title>
		<link>http://www.searchperspective.com/2010/04/20/supermedia-takes-aim-at-connecting-buyers-and-sellers-with-new-vertical-platform/</link>
		<comments>http://www.searchperspective.com/2010/04/20/supermedia-takes-aim-at-connecting-buyers-and-sellers-with-new-vertical-platform/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 20:00:01 +0000</pubDate>
		<dc:creator>Jill Jansen</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AskLearnHire]]></category>
		<category><![CDATA[consumer generated content]]></category>
		<category><![CDATA[consumer generated reviews]]></category>
		<category><![CDATA[consumer ratings]]></category>
		<category><![CDATA[consumer reviews]]></category>
		<category><![CDATA[house remodeling]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[iyps]]></category>
		<category><![CDATA[lead aggregators]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[mortgages]]></category>
		<category><![CDATA[online social properties]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social properties]]></category>
		<category><![CDATA[Social search]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[supermedia]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[user ratings & reviews]]></category>
		<category><![CDATA[user ratings and reviews]]></category>
		<category><![CDATA[user reviews]]></category>
		<category><![CDATA[vertical platform]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3229</guid>
		<description><![CDATA[SuperMedia announced a new social-media platform called "AskLearnHire," which attempts to connect the buyer and seller throughout the different stages the purchase process.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/04/20/supermedia-takes-aim-at-connecting-buyers-and-sellers-with-new-vertical-platform/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yellow Pages Group Acquires Canpages</title>
		<link>http://www.searchperspective.com/2010/04/01/yellow-pages-group-acquires-canpages/</link>
		<comments>http://www.searchperspective.com/2010/04/01/yellow-pages-group-acquires-canpages/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 18:19:01 +0000</pubDate>
		<dc:creator>Tara Daniels</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[411.ca]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Canpages]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[iyps]]></category>
		<category><![CDATA[local business information]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[Yellow Pages Group]]></category>
		<category><![CDATA[Yellow Pages Group Canada]]></category>
		<category><![CDATA[YPG]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3104</guid>
		<description><![CDATA[On Tuesday, Yellow Pages Group Canada (YPG) announced a deal with Canpages, just one month after YPG's acquisition of the other major IYP in Canada: 411.ca.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/04/01/yellow-pages-group-acquires-canpages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Superpages Helps Advertisers Gain Presence on Twitter</title>
		<link>http://www.searchperspective.com/2010/03/19/superpages-helps-advertisers-gain-presence-on-twitter/</link>
		<comments>http://www.searchperspective.com/2010/03/19/superpages-helps-advertisers-gain-presence-on-twitter/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 19:24:33 +0000</pubDate>
		<dc:creator>Michael Kust</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[online social properties]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social properties]]></category>
		<category><![CDATA[Social search]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[SuperPages]]></category>
		<category><![CDATA[superpages.com]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2952</guid>
		<description><![CDATA[Superpages.com announced plans to distribute coupons on Twitter.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/03/19/superpages-helps-advertisers-gain-presence-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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