Talks of a merger agreement between the Yellow Pages Association (YPA) and Association of Directory Marketing (ADM) have been in works for quite some time, and the merger is now coming closer to a reality. Two weeks ago, board members from both organizations gave unanimous approval to merge the two organizations. With the board members’ approval, the merger now moves toward a vote from each organizations’ members. Members are expected to reach a vote by the end of November, and a merger seems all but imminent. The newly formed organization would become effective in January 2010. Read the full article…
Archive for IYP
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Yellow Pages Association and Association of Directory Marketing Close to Merger
Carrie Tobiason
05Nov
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IYPs Take Marketing Dollars Further
Jacob Ciha
Remember when Yahoo was the top search engine? Now, Google dominates the arena. At one time, MySpace was the preferred Social Networking site. Now, everyone talks about Facebook. And recently, Twitter has been receiving all of the Social Media rage. A year from now, a new and better website will have the spotlight. And so goes the Circle of (Online) Life.
Read the full article…05Oct
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Superpages Leverages Twitter to Power up Local Search Results
Jessica Rowe
Maximizing advertising dollars is always a priority for companies. Now more than ever, companies are looking for ways to get more out of every advertising dollar, given the current economy and budget limitations. Program optimization, enhancement and cross-channel promotion are ways 15miles is working with clients to ensure their ROI and brand visibility are high, while adhering to their budgetary constraints.
Idearc’s Superpages is now simplifying these tasks by incorporating its online product with Twitter, melding Internet Yellow Pages and local search with social media marketing. Call it social search, connecting on-the-go consumers with their growing need for local results within a tool their already adopting – Twiitter. Integrating the multiple platforms of Superpages and Twittter into an integrated user experience.
04Sep
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What IYPs Are Ranking the Best on Google?
Jacob Ciha
One of the challenges for a local business that wants to rank for phrases like “reno dentist” or “nashville accountant” is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for “city category” phrases. Ergo, one of the most basic pieces of local SEO advice is to piggyback on the authority that these IYPs and directories already have.
18Aug
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Local Search Becoming the Norm
Jamie LeRoy
In a recent study released by YPA & comScore, local search grew 58% in 2008, whereas overall searches only increased by 21% year-over-year. This is great for businesses working towards targeting consumers in their geo as well as national brands trying to target consumers on a local level. Online has long been touted as not very “brand” friendly because consumers that do go online to perform a search (especially on Internet Yellow Pages or Local Search Sites) often don’t have a brand in mind but just want the best and most relevent solution. Brands still hold a place online, but local search is definitely finding the consumers that are at the end of the purchase funnel – the “ready-to-buy” consumers.
Read the full article here
01May
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SuperGuarantee – Too Good to be True?
Nicholas Grohne
Superpages is about to unveil a new program called SuperGuarantee. Around 3,000 headings will be backed by this program. Users must register to partake. Companies who are backed by this program will have a distinguishing emblem indicating their participation. If there’s a problem between the consumer and the vendor, SuperPages.com will come in and attempt to mediate. If the problem still cannot be solved to the satisfaction of both parties, Idearc has agreed to pay up to a $500 settlement. I think it will be interesting to see how much this increases SuperPages.com market share. You would have to think that any consumer is willing to switch whichever IYP they are loyal to for a sure thing. I think something like this could turn the IYP business upside down and if other IYPs don’t conform, they may risk obsoleteness… But first IYP users must buy into this new “too good to be true” offer from Idearc.
17Feb
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Google Android Offering Paid Applications
Quinn Sheek
Several months after the launch of the Google Android phone, Android has announced the availability of paid phone applications to US and UK markets. This means that similarly to the iPhone, the Google Android now offers users the ability to buy and sell extra applications. This feature is only being launched in the United States and the United Kingdom, but Google expects to continue to launch the application in Germany, Austria, Netherlands, France, and Spain by the end of the first quarter.
13Feb
