Is it really possible that a social media site could be better at leading consumers to a website than a search site? In some cases, yes! As hard as it is to believe, there have been reports that sites such as Facebook, MySpace and Twitter drive more traffic to websites than Google; and businesses are beginnng to take notice. Some have projected that social media will be the only growth sector in advertising in ‘09. The rise in social media interest by businesses is in large part due to the state of the economy. Companies that are struggling are looking for opportunities that are economical to create, tuned, and targeted. Some believe this rise in popularity can be compared to the same rise in search advertising that happened at the beginning of the decade and are hypothesizing about the future of social media.
Archive for Linking
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Are Social Sites Becoming Bigger Than Search Engines?
Nicholas Grohne
01Apr
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Could Your Right to Link be Threatened?
Terri Greene
Imagine living in a world where you couldn’t freely link to certain websites, news articles, blogs, etc. I know this may sound a little far-fetched because, after all, anyone can link to whomever they want – right? Wrong. In a recent article, I was surprised to hear that a company’s right to link had been stifled.
17Feb
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Wikipedia Changing Its Tune?
Scott Phillips
Wikipedia , the free online encyclopedia, might be forced to change its processes after entries made this week wrongly claimed two prominent US senators had died.
27Jan
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Optimization as it Relates to Social Sites – Rules & Tips
Quinn Sheek
If you search for rules on optimization of social sites/properties, you are bound to come a across several lists of guidelines. One of the most straightforward lists that I’ve come across is the one posted below found on blogs.praised.com (posted in November, 2006). The 16 Rules of Social Media Optimization according to this blog include:
Read the full article…13Aug
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Making Anchor Text Work for You
Josh McCoy
As linking is extremely important to the ranking success of your site, the anchor text of those links is equally as important. Anchor text allows a webmaster the ability to identify a page with a keyword phrase and this in turn indicates to search engines what key terms the linked page should rank for. Anchor text can work for you and the following explains a few tips on how to rank through anchor text placement.
01Apr
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Think Before You Link!
Josh McCoy
Many have heard the time-honored saying that if something sounds too good to be true than it probably is. This is the mindset that should be taken into consideration when forming a proper inbound linking strategy. There are easy ways to accrue a large amount of inbound links to a site overnight, without much effort, and that is why it is falls in the realm of “Black Hat SEO“. It may seem tempting to take the shortcut and participate in link farming or linking to sites which have no relevance to your content. Instead of looking for quality links, it is much easier to be a blog comment spammer and guestbook spammer placing a trail of irrelevant links to your site. Please though, do not be a “lazy linker!” Proper inbound linking strategy is just that: strategy. It takes time and involves thought as to how you will attain quality inbound links.
27Apr
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Links, Links & More Links
tmpdm
Why are links important? Do links matter? Is there even a need for links?
Have you ever thought about the importance of links? Inbound, Outbound, Reciprocal… How much weight should links have in the optimization of websites? And is there a need at all for links?
22Feb
