I came across an article written by Stephanie Hobbs on Search Engine Land last week that I thought made some very valuable points. The article addressed why multi platform advertising was so key in local search. She touches on the different ways that consumers search for a business across multiple media channels illustrating that there is a perfect solution that fits every advertiser; but through a combination of traditional print, on-line and now increasingly mobile channels a campaign can be designed to fit any advertiser’s needs.
Archive for local search study
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A Recipe for Success: The Importance of Multi Platform Advertising
Jon Legler
14May
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Sensis Illustrates Strength Behind Multi-Platform Advertising Model
Carrie Tobiason
Need support for the value of utilizing a multi-platform advertising model including Print Yellow Pages, Internet Yellow Pages, Search Engine Marketing, and Social Media?
As part of a unique marketing campaign to prove the value of Print Yellow Pages advertising, Australian Yellow Pages provider Sensis opened a new pizzeria, the Hidden Restaurant, in Melbourne Australia with the goal of tracking business leads. Utilizing flyers, a Facebook page and website, they prompted consumers to find the business by “just looking us up the way you would any other business” from April 12th to the 25th 2010 and the pizzas would be free. Read the full article…
05May
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Here’s to Sparkly New and Second Chances, Too!
Jamie LeRoy
Everywhere I look, it seems people are making New Year’s resolutions. It’s a time of new beginnings, and, as I’m sure you’ve noticed, everyone wants to try their luck at 2010 predictions. All too often, we see the beginning of January as a clean slate when anything is possible. I completely encourage this behavior, as I, too, think of the possibilities that a new year holds for us. But, at some point, you need to look back and make sure that you’re still on the right path. I know we’d all like to forget the economic woes of 2009, but we have to remember that our past experiences will shape how we do things in the future.
Read the full article…06Jan
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The Continued Need for Internet Yellow Pages Placement
John Albers
Need a business’ telephone number or address but don’t have a print telephone book handy? No problem. Welcome to the Internet Yellow Pages (IYP). With the perpetual advancement and availability of online and mobile resources, local searchers can now get the information they need in seconds. The good news is that IYP remain in a position to satisfy that need.
14Dec
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Yellow Pages Directory Opt-Out Options Give Consumers a Choice
Jill Jansen
If you are like me, every day you walk into your apartment building and see a stack of unused phone books piled up on the lobby floor. Eventually, some of these books will be picked up and used by residents of my building, but there are also a handful of books that will remain in their packaging, ultimately getting thrown out or recycled. While studies show print Yellow Pages usage is continuing to decline and Internet Yellow Pages usage continues to rise, it is not a surprise that some publishers in the industry have created plans that now leave the choice up to the consumer as to whether or not they would like to receive a Yellow Pages directory. Read the full article…
23Nov
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Getting Back to Basics — Local Search Varies by Product, Search
Jane Wamsley
Getting caught up in the coolest, newest thing is easy. For marketers, that “thing” these days seems to be mobile search. While there’s no doubt mobile search is here to stay and be taken seriously (heck, I even blogged about mobile search before), sometimes, you just have to take a step back and say, “What’s really best for my client?” Read the full article…
18Nov
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Yellow Pages Are the Most-Trusted Local Search Source
Gloribel Kees
Not surprising, the Internet continues to grow, while print Yellow Pages usage continues to decline. According to our annual local search study, search engines are the most-referenced source by consumers searching for local business information, while print Yellow Pages are the second-most-referenced source. Not only does our study show that print Yellow Pages are still the second-most-used source, a recent study by Forrester shows that print Yellow Pages are the most trusted source. Read the full article…
17Nov
