Everywhere I turn there seems to be another article about Google Places. Well, this blog post is no different. Most of the articles focus on how the integration of Google Places Pages into search-engine results is revolutionizing the search world, as well as how those pages are impacting SEM/SEO efforts. However, I want to take a step back, and focus on the basics from a local business owner’s point of view.
Archive for local search study
-
Optimizing Your Page on Google Places
Michael Solms
24Nov
-
Mobile: The Hottest Form of Advertising
John Albers
Does your business advertise via mobile devices? Chances are if you are not, your competition is. Mobile advertising is one of the hottest forms of advertising and it is expected to stay that way for the foreseeable future. According to a new report, mobile advertising will reach $743 million this year and $1 billion in 2011.
Read the full article…02Nov
-
“Local Search Usage Study 2010″ Released
Erin Oechsner
Our long-awaited Local Search Usage Study results are finally here! Every year, we partner with industry leader comScore to conduct a study on consumers’ local-search behaviors. This year marks the fourth wave of our study, and, as always, the results continue to uncover major shifts in the marketplace. Gregg Stewart officially debuted the data on Monday morning at SMX East, but, if you missed his presentation, keep reading to find out how to get your hands on the study.
Read the full article…05Oct
-
Local Search Usage Study: How to Get the Results
Cory Grassell
As the weather is changing, so, too, are consumers’ search behaviors. Every year, we monitor changing trends regarding how consumers access information about local businesses, and we release our findings in autumn. Our annual Local Search Usage Study has been conducted (in partnership with comScore), and we’re only a week away from the first, public release of this year’s data. The debut will take place at SMX East between October 4 and October 6.
For all the ways you can access our study results, including a free webinar and a comprehensive white paper, download a complimentary copy of our StraightForward newsletter (September issue).
Read the full article…28Sep
-
A Recipe for Success: The Importance of Multi Platform Advertising
Jon Legler
I came across an article written by Stephanie Hobbs on Search Engine Land last week that I thought made some very valuable points. The article addressed why multi platform advertising was so key in local search. She touches on the different ways that consumers search for a business across multiple media channels illustrating that there is a perfect solution that fits every advertiser; but through a combination of traditional print, on-line and now increasingly mobile channels a campaign can be designed to fit any advertiser’s needs.
14May
-
Sensis Illustrates Strength Behind Multi-Platform Advertising Model
Carrie Tobiason
Need support for the value of utilizing a multi-platform advertising model including Print Yellow Pages, Internet Yellow Pages, Search Engine Marketing, and Social Media?
As part of a unique marketing campaign to prove the value of Print Yellow Pages advertising, Australian Yellow Pages provider Sensis opened a new pizzeria, the Hidden Restaurant, in Melbourne Australia with the goal of tracking business leads. Utilizing flyers, a Facebook page and website, they prompted consumers to find the business by “just looking us up the way you would any other business” from April 12th to the 25th 2010 and the pizzas would be free. Read the full article…
05May
-
Here’s to Sparkly New and Second Chances, Too!
Jamie LeRoy
Everywhere I look, it seems people are making New Year’s resolutions. It’s a time of new beginnings, and, as I’m sure you’ve noticed, everyone wants to try their luck at 2010 predictions. All too often, we see the beginning of January as a clean slate when anything is possible. I completely encourage this behavior, as I, too, think of the possibilities that a new year holds for us. But, at some point, you need to look back and make sure that you’re still on the right path. I know we’d all like to forget the economic woes of 2009, but we have to remember that our past experiences will shape how we do things in the future.
Read the full article…06Jan
