<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Local Search Topics &#124; TMP Directional Marketing &#187; local search study</title>
	<atom:link href="http://www.searchperspective.com/topics/local-search-study/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.searchperspective.com</link>
	<description></description>
	<lastBuildDate>Wed, 04 May 2011 16:21:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Optimizing Your Page on Google Places</title>
		<link>http://www.searchperspective.com/2010/11/24/optimizing-your-page-on-google-places/</link>
		<comments>http://www.searchperspective.com/2010/11/24/optimizing-your-page-on-google-places/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 15:55:17 +0000</pubDate>
		<dc:creator>Michael Solms</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[google local business listings]]></category>
		<category><![CDATA[Google Places]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4496</guid>
		<description><![CDATA[Consumers are searching locally and expecting local results. Knowing this Google has integrated their Places pages into the search results. For a local business, optimizing your page on Google Places is more important than ever.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/11/24/optimizing-your-page-on-google-places/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile: The Hottest Form of Advertising</title>
		<link>http://www.searchperspective.com/2010/11/02/mobile-advertising-the-hottest-form-of-advertising/</link>
		<comments>http://www.searchperspective.com/2010/11/02/mobile-advertising-the-hottest-form-of-advertising/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 17:52:23 +0000</pubDate>
		<dc:creator>John Albers</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[local search usage study]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[smartphone usage]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4344</guid>
		<description><![CDATA[Mobile advertising is expected to reach $1 billion in 2011.  Make sure to take advantage of the many different mobile advertising options.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/11/02/mobile-advertising-the-hottest-form-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Local Search Usage Study 2010&#8243; Released</title>
		<link>http://www.searchperspective.com/2010/10/05/local-search-usage-study-2010-released/</link>
		<comments>http://www.searchperspective.com/2010/10/05/local-search-usage-study-2010-released/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 14:09:22 +0000</pubDate>
		<dc:creator>Erin Oechsner</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[tmpdm]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[comscore study]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[local business search]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[local search usage study]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social search]]></category>
		<category><![CDATA[tmpdm/comscore Local Search Usage Study]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4206</guid>
		<description><![CDATA[October 4 marked the release of TMPDM's "Local Search Usage Study" for 2010. As always, the results continue to uncover major shifts in the search marketplace.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/10/05/local-search-usage-study-2010-released/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Local Search Usage Study: How to Get the Results</title>
		<link>http://www.searchperspective.com/2010/09/28/local-search-usage-study-results-in-marketing-newsletter/</link>
		<comments>http://www.searchperspective.com/2010/09/28/local-search-usage-study-results-in-marketing-newsletter/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 17:28:02 +0000</pubDate>
		<dc:creator>Cory Grassell</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[tmp directional marketing]]></category>
		<category><![CDATA[tmpdm]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4135</guid>
		<description><![CDATA[The September issue of StraightForward, the monthly marketing newsletter from TMP Directional Marketing and 15miles, features our annual "Local Search Usage Study" results.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/09/28/local-search-usage-study-results-in-marketing-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Recipe for Success:  The Importance of Multi Platform Advertising</title>
		<link>http://www.searchperspective.com/2010/05/14/a-recipe-for-success-the-importance-of-multi-platform-advertising-2/</link>
		<comments>http://www.searchperspective.com/2010/05/14/a-recipe-for-success-the-importance-of-multi-platform-advertising-2/#comments</comments>
		<pubDate>Fri, 14 May 2010 19:06:06 +0000</pubDate>
		<dc:creator>Jon Legler</dc:creator>
				<category><![CDATA[IYP]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3454</guid>
		<description><![CDATA[I came across an article written by Stephanie Hobbs on Search Engine Land last week that I thought made some very valuable points.  The article addressed why multi platform advertising was so key in local search.  She touches on the different ways that consumers search for a business across multiple media channels illustrating that there [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/05/14/a-recipe-for-success-the-importance-of-multi-platform-advertising-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sensis Illustrates Strength Behind Multi-Platform Advertising Model</title>
		<link>http://www.searchperspective.com/2010/05/05/sensis-illustrates-strength-behind-multi-platform-advertising-model/</link>
		<comments>http://www.searchperspective.com/2010/05/05/sensis-illustrates-strength-behind-multi-platform-advertising-model/#comments</comments>
		<pubDate>Wed, 05 May 2010 20:17:35 +0000</pubDate>
		<dc:creator>Carrie Tobiason</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[internet yellow pages]]></category>
		<category><![CDATA[IYP]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[print yellow pages]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yellow Pages Association]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3339</guid>
		<description><![CDATA[By deploying a guerilla marketing campaign aimed at getting consumers to find a secret pizza destination, Sensis illustrates how consumers utilize multiple sources when conducting a local business search.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/05/05/sensis-illustrates-strength-behind-multi-platform-advertising-model/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Here&#8217;s to Sparkly New and Second Chances, Too!</title>
		<link>http://www.searchperspective.com/2010/01/06/social-search-optimization-pay-per-call-in-2010/</link>
		<comments>http://www.searchperspective.com/2010/01/06/social-search-optimization-pay-per-call-in-2010/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 21:19:42 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Search Optimization]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[pay per call]]></category>
		<category><![CDATA[comscore study]]></category>
		<category><![CDATA[local search usage study]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[SSO]]></category>
		<category><![CDATA[tmp directional marketing]]></category>
		<category><![CDATA[tmpdm]]></category>
		<category><![CDATA[tmpdm/comscore Local Search Usage Study]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=2281</guid>
		<description><![CDATA[In 2010, we can expect SSO (social search optimization) and pay per call.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/01/06/social-search-optimization-pay-per-call-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

