Need a business’ telephone number or address but don’t have a print telephone book handy? No problem. Welcome to the Internet Yellow Pages (IYP). With the perpetual advancement and availability of online and mobile resources, local searchers can now get the information they need in seconds. The good news is that IYP remain in a position to satisfy that need.
Archive for local search study
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The Continued Need for Internet Yellow Pages Placement
John Albers
14Dec
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Yellow Pages Directory Opt-Out Options Give Consumers a Choice
Jill Jansen
If you are like me, every day you walk into your apartment building and see a stack of unused phone books piled up on the lobby floor. Eventually, some of these books will be picked up and used by residents of my building, but there are also a handful of books that will remain in their packaging, ultimately getting thrown out or recycled. While studies show print Yellow Pages usage is continuing to decline and Internet Yellow Pages usage continues to rise, it is not a surprise that some publishers in the industry have created plans that now leave the choice up to the consumer as to whether or not they would like to receive a Yellow Pages directory. Read the full article…
23Nov
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Getting Back to Basics — Local Search Varies by Product, Search
Jane Wamsley
Getting caught up in the coolest, newest thing is easy. For marketers, that “thing” these days seems to be mobile search. While there’s no doubt mobile search is here to stay and be taken seriously (heck, I even blogged about mobile search before), sometimes, you just have to take a step back and say, “What’s really best for my client?” Read the full article…
18Nov
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Yellow Pages Are the Most-Trusted Local Search Source
Gloribel Kees
Not surprising, the Internet continues to grow, while print Yellow Pages usage continues to decline. According to our annual local search study, search engines are the most-referenced source by consumers searching for local business information, while print Yellow Pages are the second-most-referenced source. Not only does our study show that print Yellow Pages are still the second-most-used source, a recent study by Forrester shows that print Yellow Pages are the most trusted source. Read the full article…
17Nov
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Using Mobile to Talk About Mobile: TMPDM’s Local Search Study Comes Full Circle
Jane Wamsley
Isn’t it cool when questions just sort of answer themselves? As a marketing analyst, I can’t think of anything more satisfying than when research data supports and — quite literally — speaks for itself.
Take our annual Local Search Study, for example. While the study itself has generated a significant amount of talk within the industry, it’s interesting to see where this talk is happening. Read the full article…
10Nov
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Local and Social and Mobile, Oh My!
Jamie LeRoy
It’s no surprise that our Local Search Usage Study has garnered some interest. To some, it’s reaffirming what they already knew about local — it’s hot right now (and getting hotter). But others are realizing the true potential of this study that mentions the little things that sneak up on our market in the night — social and mobile. Read the full article…
06Nov
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Increase in Touchscreen Phone Users Drives Local Mobile Search
LeAnn Hoksch
For the past several years, I have told myself that I wouldn’t become one of those people who has to access Facebook, Twitter, email or even Google through a phone. However, due to a recent damage to my standard cell phone, I am now the slightly proud owner of a touchscreen phone. As most of us know, fancy electronics come with more fancy features that we aren’t usually seeking. In my situation, I entered my local Verizon store looking for one feature on a new phone: a QWERTY keyboard. Read the full article…
06Nov
