Cory Grassell
15miles, Google, Mobile, Social Media, Yellow Pages, local search study, tmp directional marketing, tmpdm
Gregg Stewart, president of TMP Directional Marketing’s interactive division 15miles, recently blogged about the release of our annual local search study for 2009. You can find Stewart’s recent post on Search Engine Watch, where he is a regular contributor for topics related to search engine marketing. In this post, Gregg highlights:
- The decline, but anticipated sustainability of print directory usage.
- The growth of Internet Yellow Pages.
- Emerging trends of mobile search, social media, and user-generated ratings and reviews.
- The increase in Google Maps usage.
02Nov
Cory Grassell
local search study, tmp directional marketing, tmpdm
TMP Directional Marketing was recently featured in five more online marketing articles, highlighting our annual local search study for 2009. This study, conducted in partnership with comScore, analyzes consumer search behavior for local business information across a variety of media channels, including print directories, Internet Yellow Pages, search sites, social media platforms and mobile properties. As news of this study spreads, more sources are picking up on the findings and generating widespread attention, helping marketers revise their current strategies and better plan for the future based on emerging trends.
To read more about our local search study, see the following articles:
29Oct
Cory Grassell
local search study, tmp directional marketing, tmpdm
TMP Directional Marketing was recently featured in an eMarketer article highlighting our annual local search study for 2009 (download the official white paper by clicking the link), which analyzes consumer search behavior across various media channels. At the forefront of the article, dated October 23, are statistics about consumer behaviors after conducting searches for local business information. Read the full article…
26Oct
Cory Grassell
15miles, Mobile, local search study, tmp directional marketing, tmpdm
Together with its sister site MobileBeyond, IM-Mobile is dedicated to mobile marketing and advertising, as well as emerging wireless technologies. On October 16, 2009, MobileBeyond/IM-Mobile spotlighted 15miles president Gregg Stewart in a podcast interview about local search on mobile platforms. In the interview, Stewart called upon the recent release of TMPDM/15miles’ annual local search study to explain the rapid usage growth of iPhones and other Web-based smartphones, which has caused many marketers to understand and tap into the power of mobile marketing as a personal engagement tool. Said Stewart, “…Since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile.”
19Oct
Cory Grassell
Mobile, Social Networking, Video, local search study, online marketing
Last week, I wrote a blog post about our annual local search study findings for 2009, conducted by TMPDM and its interactive division 15miles in partnership with comScore. This week, I report on the latest data from other analytics and market research firms. Their findings, which confirm what our local search study revealed, indicate that digital media usage — Internet search, online video and mobile — is on the rise. This is creating an upsurge in search marketing and a demand for digital agencies. Read the full article…
13Oct
Cory Grassell
Local, White Paper, local search study, tmp directional marketing, tmpdm, webinar
The results are in! TMP Directional Marketing, the largest local search agency, partnered with comScore for an annual local search study that looks at recent media usage trends. The objective of our extensive study was to monitor the shifts in consumer behavior and media selection within the framework of local search. Read the full article…
08Oct
Jessica Rowe
POV, local search study
Headed by 15miles president Gregg Stewart and comScore’s Brian Jurutka, this session discussed the findings of the third annual study — from TMP Directional Marketing and comScore — that looks at trends in local search behavior. The session highlighted the fact that local search is an element in and of itself and that only 5 percent of sales happen online, but 95 percent still happen offline. Read the full article…
06Oct
