With spring about one week away (March 20), Google announced its newest gadget. In addition to car, public transit and walking directions, you can now find bicycling directions on Google Maps on Google Maps. Talk about all inclusive.
Read the full article…
Archive for Local
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Hop on Your Bike; Google Shows the Way
Erin Oechsner
12Mar
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Twitter users causing their own robberies!
Joey Woodbury
Twitter users beware you are causing your own Twoubles; you may inadvertently become an accomplice to a robbery, at your own house!
PleaseRobMe.com is now aggregating Twitter/FourSquare posts and letting viewers of their website know when the homes of Twitter users check in and are not at home.
25Feb
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Google Launches Enhanced Local Listings
Michael Solms
For most people searching online, using Google weekly, if not daily, has become a common ritual. It is also very apparent that within Google’s results are sponsored sections for paid advertising and organic results that show up based on relevancy to the searches. But with the launch of Google’s enhanced local listings, the difference between paid and organic listings is not so clear.
Read the full article…22Feb
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Gregg Stewart Talks Mobile-Local Search on ClickZ
Cory Grassell
We are on the verge of something groundbreaking, innovative and industry changing. Standing at the crossroads of mobile and social, local search is about to get more interesting. In this latest online ClickZ article, Mobile: The Future of Location-Sensitive Advertising, Gregg Stewart discusses the impacts of mobile-social search for local businesses.
Read the full article…11Feb
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Will Yelp Become One of the Great Internet Brands?
Erin Oechsner
Not only did Yelp turn down a $550 million acquisition deal from Google, but it also said no to a $700-million deal from Microsoft. What gives?
Read the full article…09Feb
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National Brands Survival Guide to Local Search
Jamie LeRoy
When you hear TMP Directional Marketing or 15miles, you should think “local focus.” Our main goal is to make sure that all advertisers have the opportunity to reach local consumers in waiting. Even if you’re a national brand, we have the skills and the know-how to connect you with consumers on a local level.
Now, we’re bringing our expertise to you in a Search Marketing Now e-book, “National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity.” Read the full article…
01Feb
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SEM Benefits Online Retailers and Small Businesses
John Albers
With the availability of the Internet almost anywhere you go, one of the easiest ways to find something is by simply typing what you are looking for in a search engine such as Google. According to the TMPDM/comScore Local Search Usage Study, search-engine usage is at an all-time high and is also the top source used for local business information, accounting for 31 percent of the entire landscape.
It’s no wonder that many leading U.S. online retailers made search engine marketing (SEM) a priority this past holiday season. According to a recent Shop.org survey, 87 percent of retailers said that they increased or kept the same level of SEM from the previous holiday season. With the U.S. economy in one of the worst downfalls in history, businesses realize that every customer is crucial, and search engine marketing provides a high degree of targeting and tracking to ensure campaigns are successful at reaching target consumers.
Read the full article…15Jan
