Jane Wamsley
15miles, Google, Local, Places, newsletter
Caleb Ross, a product specialist based in our Kansas City office, is a self-proclaimed “tech nerd” who works primarily with local listings, including Google Places optimization. He’d like to clear up some common misunderstandings about Google Places, while hypothesizing about how mobile-local apps might soon become things of the past (we just really wanted to say “hypothesizing”).
Read on to learn more about this proud dad, including his pick to win the NCAA Tournament and why he loves making his coworkers cry. You can also follow Caleb on Twitter (@notSEO) or network with him on LinkedIn.
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29Mar
Greg Crum
Google, Local, Local Business Center, Mobile, Places, free listings, iPhone
Yesterday’s post summarized the results from a brief survey I conducted. As mentioned, it would not be statistically accurate to project the results across the market but the results do provide directional insight. The key takeaway from my previous post is that no one app fits all the local search needs of users. Therefore, mobile marketers need to ensure coverage across the leaders in the space for finding venues, checking in, and identifying specials, offers, or deals. This post will take that concept and put it into action for your mobile local search efforts.
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18Mar
Michael Kust
Google, Local, Mobile, Social Media
The location-based service market is quickly filling up with competition for checking into local businesses. Searching for ways to stand out among the competition, many location-based service providers have begun to provide special offers from local businesses for those who check-in using their service.
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18Mar
Greg Crum
Google, Local, Local Business Center, Mobile, Places, Social Networking, Yelp, iPhone
I posted a survey yesterday as an attempt to identify 1) the most used location based applications (i.e. Google Maps, Groupon, Foursquare, Yelp, etc.) on mobile devices and 2) new mobile applications that I had not experimented with yet. However, the outcome was overwhelmingly that no one app serves all needs. Users access location based applications for a myriad of reasons with the most popular being searching for venues, “checking in” to let their social network know what they’re up to, and finding specials/deals/offers/coupons. The results from my brief survey show that users are accessing multiple applications depending on their purpose. This presents a challenge for marketers as it further signifies the need for a diversified mobile marketing program but automation & management has not yet caught up with the market.
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17Mar
Chelsea Paulson
Local, Mobile
It’s hard to imagine life without your favorite apps. Luckily, with roughly 350,000 to choose from and a presence on almost every mobile platform, apps won’t be going anywhere soon. According to a recent Forrester Research report, this number will continue to grow as corporations spend up to $17 billion creating apps for their products and services over the next four years. The report estimates that mobile app revenue will hit $38 billion by 2015. Furthermore, Forrester outlines vast growth in enterprise business opportunities and estimates that combined revenues from mobile apps, services and business management will total $54.6 billion in 2015.
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07Mar
LeAnn Hoksch
15miles, Behavioral Targeting, Branding, Local, Social Media, Social Networking, newsletter
Do you remember when mom would scour the Sunday edition of the local newspaper to clip the best coupons? Coupon clipping has almost become extinct with the development of daily-deal services online and via mobile apps. Groupon and LivingSocial have successfully simplified the process of purchasing discounted products and services on their group-buying, social-sharing platforms.
Since launching back in November 2008, Groupon is considered one of the fastest growing websites, having sold over 28 million Groupons, saving consumers $1.1 billion and accounting for over 27 million subscribers. Giving it a run for its savings is LivingSocial, which aims to be a key player in the online-couponing space (as of January 2011, its subscriber base is trending toward 20 million members).
And Groupon has two local businesses pedaling toward success…
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24Feb
Jamie LeRoy
15miles, Google, Local, Places, newsletter
This month’s spotlight shines on Steve Rayner, a dedicated interactive-media strategist based in our Dallas office. A recent grad of Google Rocks! School, Steve can’t say enough about the value of Google Places, Google Offers and why local businesses would be crazy not to get into the local-search space at such an opportunistic time as this.
That’s not all, though. Read on to find out the true value of syndicated TV show Frasier, why Steve was raised on clam chowder and which flick he predicts will take home an Oscar at the upcoming Academy Awards.
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24Feb
