John Albers
Local, PR
One of the newest trends in business is to partner with a site to offer “daily-deals” or “group coupons” for a given area at an extremely low cost. Two of the leading sites that offer this service are Groupon and LivingSocial. These sites offer deals to consumers for purchase on a given day, while receiving a cut of the revenue from the promoting business. Groupon, which launched in November of 2008, was labeled the “fastest growing company ever” by Forbes magazine. Similarly, LivingSocial, one of Groupon’s main competitors, saw substantial subscriber base growth when it offered a $10 for $20 Amazon deal earlier this year.
In his latest Adotas article, “Daily-Deal Sites: Good or Bad for Business?”, Mike Flanagan states how daily-deal offers are here to stay and also discusses the positives and negatives they represent.
Read the full article…
23Feb
Ben Schulz
15miles, Conference, Google, Local, Places, Ratings & Reviews, online marketing
Two questions are becoming increasingly important for large brands and SMBs:
- How can I take advantage of Google Place Pages?
- What do I do about online ratings and reviews?
Gregg Stewart, President of 15miles, frequently addresses these types of questions in his monthly ClickZ column. In a few short weeks, though, he will be hitting the road with his local expertise and will address both questions at the SMX West Conference in San Jose (March 8 – 10).
Read the full article…
14Feb
Kyle O'Boyle
15miles, Awards, Local, SEO, Search News, online marketing
15miles was recognized today as one of the Top 3 Local Search marketing providers in the world for January 2011. The ranking results were released by topseos.com, which has been ranking the best internet marketing service providers since 2002. The ranking report took into account thousands of local search providers worldwide and pegged 15miles third overall.
Read the full article…
28Jan
Brittany Meye
15miles, Google, Local, Places
Following Groupon’s rejection of Google’s $6 billion offer to buy the group coupon buying site, it looks like Google has its comeback: Google Offers. Mashable broke the exclusive story of Google’s plan to launch the Groupon-like service six days ago and received this comment from Google:
“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”
Google has yet to publicly announce the launch of Google Offers – even though there are already almost 42,000 offers available (according to TechCrunch). Those of you who are familiar with Google Place Pages might remember a certain feature called “Coupons,” but don’t get confused; Google Offers is different (perhaps a re-branding effort?). In fact, Google Offers is different from the old “Coupon” feature and Groupon. Read the full article…
27Jan
Jamie LeRoy
15miles, Local, newsletter
We Love Local Businesses: Larry’s Market Hits the Sweet Spot
A new year means big changes for our newsletter, including a new feature that we’re proud to call “Vocal With the Locals.” Through interviews with consumers and owners of local businesses, you can expect us to keep our pulse on what’s really important in local marketing.
Read the full article…
25Jan
Valerie Schlosser
Google, Local, facebook
Interactive Marketing itself has become more and more localized, in any of the numerous forms it may take, be it SEO, PPC, display – the list goes on. A new member of the family has emerged with the prominence of local online advertising – the ever-growing and powerful “local deal.” Let’s review, shall we?
Read the full article…
21Jan
Gloribel Kees
Local, Social Media
LivingSocial offered a 24 hour deal for its members yesterday that has proven so far to be a great decision, not only for them but also for their partner Amazon.com. They offered a $20 Amazon.com gift card for $10 to all registered users and according to a recent article on ClickZ, they sold over 1.3 million deals. Read the full article…
20Jan
