Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…
Archive for Local
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Google Call Metrics
Rebekah Thomas
30Dec
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Attract Local Searches and Boost Search Results Rankings
Jill Jansen
With the holiday season feverishly underway, ratings and reviews will more than likely be utilized by both businesses and consumers alike now more than ever. Why? Well, as Gregg Stewart discusses in his latest ClickZ article, “Attract Local Searches and Boost Search Results Rankings,” properly leveraged consumer ratings and reviews have an immense impact on local search, making them, as Gregg says, “the gifts that keep on giving.” Read the full article…
16Dec
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Join us at BIA/Kelsey’s ILM:10 next week
Jamie LeRoy
BIA/Kelsey’s ILM:10 is just around the corner. This is a three day conference devoted to all things local search. Titled as a “mega-conference,” ILM:10 is expected to hit a record-breaking 600 attendees and plans to step it up with two “super forums” – one based on mobile local media, and the other based on deal-a-day offers and pure pay-for-performance.
The A-list roster includes industry leaders from CBS Local Digital Media, Comcast, eBay, Facebook, Google, Microsoft, Pandora, Redbeacon, Yahoo, Yelp and Zillow…just to name a few.
Finally, our very own Gregg Stewart, President of 15miles, will be in attendance to spread the word about local searchonomics and to get the latest on what’s happening in our industry.
Want to get the scoop on local searchonomics? Meet up with Gregg at ILM:10 or take a look at our latest creation to find out why local is important to everyone – consumers and businesses alike.
03Dec
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Optimizing Your Page on Google Places
Michael Solms
Everywhere I turn there seems to be another article about Google Places. Well, this blog post is no different. Most of the articles focus on how the integration of Google Places Pages into search-engine results is revolutionizing the search world, as well as how those pages are impacting SEM/SEO efforts. However, I want to take a step back, and focus on the basics from a local business owner’s point of view.
24Nov
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Google Hotpot Wants Your Reviews
Caleb Ross
Hotpot is here! What is Hotpot, you ask? That’s a valid question, considering Google is notoriously quiet about unrolling new features. And lately, with Google Instant, Google Instant Preview, and the Google Place Search changes, new features seem to be quietly flooding the landscape.
19Nov
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Facebook Announces ‘Facebook Deals’; Foursquare Continues to Thrive for Now
Valerie Schlosser
In August, Facebook announced Facebook Places, a check-in application directly integrated into the user’s Facebook account. It was my assumption that this would be more than detrimental – possibly fatal – to Foursquare, since this required no additional setup or signup on the part of the user, and it basically combined two applications which makes it seem excessive to continue signing in to both.
15Nov
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‘Tis the Season to Be Search Savvy
Cory Grassell
Research from Unity Marketing suggests that Gen Y may upset the holiday-card market, potentially spelling the end of printed yuletide greetings. Whether or not you believe greeting cards will fade away, there is validity in the claims that suggest younger consumers are “accustomed to communicating in ways that are much more immediate, efficient, cost effective… They use email, blogs, texts, social media and the like.”
Like other changes affecting the print industry in recent years, this trend will, of course, cause brands like Hallmark and American Greetings to adapt to the digital needs of the marketplace. As we head into the final month of 2010 — marked by the make-or-break season of holiday sales — marketers are taking notice of such needs, as well as notes about how to boost sales in an increasingly interactive marketplace. Read the full article…
15Nov
