In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
Archive for Microsoft
-
The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
04Aug
-
From SMX Advanced Seattle: Happy Birthday, Bing!
Liz Serafin
The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.
During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…
10Jun
-
The Bing Yahoo Search Alliance Has Begun
Rebekah Thomas
The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:
The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…
08Jun
-
Online Marketing Virtual Summit: Credit for Your Impressions
Lindsay Martin
Morris Martin, of Microsoft Advertising Institute, theorizes a new way to assign value to search and display conversions, arguing the “last ad standard” is an antiquated model.
28May
-
Bing Announces New Map Applications, Including Foursquare Integration
Quinn Sheek
This morning at SES New York, Bing announced several new Map applications, including a partnership with Foursquare to provide real-time map overlays. This advancement in local search comes at a time when we are seeing several applications with Twitter integration, but Bing’s venture with Foursquare is something that provides a whole new level of local insight.
25Mar
-
Microhoo Hullabaloo
Tara Daniels
It is officially happening. Microsoft and Yahoo! just received clearance from the powers that be (i.e. the U.S. Department of Justice and European Commission) to begin implementing their search deal within the next few days.
Read the full article…19Feb
-
Effects of Video-Game Advertising on Online Search
Michael Solms
I came across an interesting article recently about how comScore plans to track the effectiveness of in-game ads on video gamers’ online behaviors. Advertising on consumer video-game consoles such as Xbox and PlayStation 3 is becoming a popular trend, popular enough that comScore sees value in conducting a study to gauge its effectiveness. For the first time, comScore has partnered with a video-game provider, Microsoft’s Xbox LIVE system, to track the results of advertising on online search. Read the full article…
18Nov
