This week, Microsoft announced that a new adCenter quality score metric will be available soon, which will have the ability to be leveraged to optimize campaigns across the Bing and Yahoo Search Marketplace. Read the full article…
Archive for Microsoft
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Microsoft Announces Quality Score Metric
Liz Serafin
10Mar
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Microsoft’s New Trademark Policy More Like Google’s
Liz Serafin
Microsoft has notified AdCenter advertisers that its trademark policy is changing effective March 3rd, 2011. The changes in the policy surround the topic of bidding on competitor trademark terms as keywords, as well as ability to use the trademarks in the ad copy. Historically, Bing restricted advertisers from bidding on (as keywords), or using in the content of ads “any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party.” In plain language, advertisers were not able to use competitor trademark terms as part of their keyword set, nor were they able to use trademark terms they didn’t own in their ad copy. Read the full article…
16Feb
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The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
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From SMX Advanced Seattle: Happy Birthday, Bing!
Liz Serafin
The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing’s first year, and spoke of what’s ahead for the engine in year two and beyond.
During the first year, the marketing plan was aggressive. The keynote session highlighted the commercials, product placements, and social media initiatives that were part of the launch of the Bing brand. Mr. Mehdi indicated that in the first year since launch, Bing has acquired 20 million new users, which translates into a 4% market share growth. Read the full article…
10Jun
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The Bing Yahoo Search Alliance Has Begun
Rebekah Thomas
The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:
The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…
08Jun
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Online Marketing Virtual Summit: Credit for Your Impressions
Lindsay Martin
Morris Martin, of Microsoft Advertising Institute, theorizes a new way to assign value to search and display conversions, arguing the “last ad standard” is an antiquated model.
28May
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Bing Announces New Map Applications, Including Foursquare Integration
Quinn Sheek
This morning at SES New York, Bing announced several new Map applications, including a partnership with Foursquare to provide real-time map overlays. This advancement in local search comes at a time when we are seeing several applications with Twitter integration, but Bing’s venture with Foursquare is something that provides a whole new level of local insight.
25Mar
