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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Microsoft</title>
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		<title>Microsoft Announces Quality Score Metric</title>
		<link>http://www.searchperspective.com/2011/03/10/microsoft-announces-quality-score-metric/</link>
		<comments>http://www.searchperspective.com/2011/03/10/microsoft-announces-quality-score-metric/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 19:53:06 +0000</pubDate>
		<dc:creator>Liz Serafin</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5305</guid>
		<description><![CDATA[This week, Microsoft announced that a new adCenter quality score metric will be available soon.  Based on the initial information released via the adCenter blog, the quality score metric will be in the form of a 1-10 scale, that will be calculated at the keyword level for each match type.]]></description>
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		<title>Microsoft&#8217;s New Trademark Policy More Like Google&#8217;s</title>
		<link>http://www.searchperspective.com/2011/02/16/microsofts-new-trademark-policy-more-like-googles/</link>
		<comments>http://www.searchperspective.com/2011/02/16/microsofts-new-trademark-policy-more-like-googles/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 21:58:02 +0000</pubDate>
		<dc:creator>Liz Serafin</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5019</guid>
		<description><![CDATA[Microsoft has notified AdCenter advertisers that its trademark policy is changing effective March 3rd, 2011.  Under the revised policy, advertisers will not be restricted from bidding on competitor trademark terms as keywords, however, incidents of improper use of trademark terms in ad copy will continue to be investigated.]]></description>
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		<title>The Bing/Yahoo! Search Alliance Update</title>
		<link>http://www.searchperspective.com/2010/08/04/the-bingyahoo-search-alliance-update/</link>
		<comments>http://www.searchperspective.com/2010/08/04/the-bingyahoo-search-alliance-update/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:40:37 +0000</pubDate>
		<dc:creator>Rebekah Thomas</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3848</guid>
		<description><![CDATA[In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization [...]]]></description>
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		<title>From SMX Advanced Seattle:  Happy Birthday, Bing!</title>
		<link>http://www.searchperspective.com/2010/06/10/from-smx-advanced-seattle-happy-birthday-bing/</link>
		<comments>http://www.searchperspective.com/2010/06/10/from-smx-advanced-seattle-happy-birthday-bing/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:26:14 +0000</pubDate>
		<dc:creator>Liz Serafin</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[SMX Seattle]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3609</guid>
		<description><![CDATA[The June 9th morning keynote session at SMX Advanced Seattle was a conversation with Yusuf Mehdi, SVP of Online Audience Business at Microsoft, who reflected on Bing's first year, and spoke of what's ahead for the engine in year two and beyond.]]></description>
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		<title>The Bing Yahoo Search Alliance Has Begun</title>
		<link>http://www.searchperspective.com/2010/06/08/the-bing-yahoo-search-alliance-has-begun/</link>
		<comments>http://www.searchperspective.com/2010/06/08/the-bing-yahoo-search-alliance-has-begun/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:00:42 +0000</pubDate>
		<dc:creator>Rebekah Thomas</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search News]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3582</guid>
		<description><![CDATA[The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know: The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not [...]]]></description>
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		<title>Online Marketing Virtual Summit: Credit for Your Impressions</title>
		<link>http://www.searchperspective.com/2010/05/28/online-marketing-virtual-summit-credit-for-your-impressions/</link>
		<comments>http://www.searchperspective.com/2010/05/28/online-marketing-virtual-summit-credit-for-your-impressions/#comments</comments>
		<pubDate>Fri, 28 May 2010 18:09:27 +0000</pubDate>
		<dc:creator>Lindsay Martin</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3546</guid>
		<description><![CDATA[Morris Martin, of Microsoft Advertising Institute, theorizes a new way to assign value to search and display conversions, arguing the "last ad standard" is an antiquated model.]]></description>
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		<title>Bing Announces New Map Applications, Including Foursquare Integration</title>
		<link>http://www.searchperspective.com/2010/03/25/bing-announces-new-map-applications-including-foursquare-integration/</link>
		<comments>http://www.searchperspective.com/2010/03/25/bing-announces-new-map-applications-including-foursquare-integration/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 14:36:48 +0000</pubDate>
		<dc:creator>Quinn Sheek</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Search Engine Strategies (SES)]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=3004</guid>
		<description><![CDATA[This morning at SES New York, Bing announced several new Map applications, including a partnership with Foursquare to provide real-time map overlays.  This advancement in local search comes at a time when we are seeing several applications with Twitter integration, but Bing&#8217;s venture with Foursquare is something that provides a whole new level of local insight. [...]]]></description>
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