Archive for Microsoft

  1. Microhoo Hullabaloo

    Tara Daniels

    It is officially happening. Microsoft and Yahoo! just received clearance from the powers that be (i.e. the U.S. Department of Justice and European Commission) to begin implementing their search deal within the next few days.
    Read the full article…

    No Perspectives

    19Feb

  2. Effects of Video-Game Advertising on Online Search

    Michael Solms

    I came across an interesting article recently about how comScore plans to track the effectiveness of in-game ads on video gamers’ online behaviors. Advertising on consumer video-game consoles such as Xbox and PlayStation 3 is becoming a popular trend, popular enough that comScore sees value in conducting a study to gauge its effectiveness. For the first time, comScore has partnered with a video-game provider, Microsoft’s Xbox LIVE system, to track the results of advertising on online search. Read the full article…

    No Perspectives

    18Nov

  3. What does the Microsoft/Yahoo deal mean for SEO?

    Kyle Lewis

    Paid advertising has been the talking point of most articles that you find on the Microsoft Yahoo deal but you don’t see a lot of talk about the impact that it could have on SEO.

    Read the full article…

    No Perspectives

    17Aug

  4. Microsoft and Yahoo Finally Reach a Deal!

    Terri Greene

    It’s a deal! Finally the two search giants have reached a deal in which Yahoo’s search results will be powered by Microsoft’s Bing search engines and Yahoo will continue to sell search ads on its own sites as well as on Microsoft sites. This is a 10-year partnership in which both companies feel will create more innovation in search.

    Read the full article…

    No Perspectives

    29Jul

  5. More Talks Between Yahoo and Microsoft

    Terri Greene

    There were reports from Wall Street as of July 17th that Yahoo and Microsoft were very close to agreeing on an advertising and search deal. Although the deal is considered to be “down to the short strokes” according to All Things Digital, Yahoo and Microsoft have been down this road before and no agreement has been reached  in the past.

    Read the full article…

    No Perspectives

    24Jul

  6. Bing It’s Here

    Jason Barrett

    Microsoft has rolled out their new search engine to the general public and it is called Bing. Microsoft intends to position Bing as a decision engine as opposed to a traditional search engine. It is Microsoft’s intention for Bing to help you answer questions as quickly as possible. The rollout has begun and promotion is underway.

    You can find the new look and feel in three different ways. The first is to simply visit bing.com. The second is to visit live.com. Live.com currently redirects visitors to Bing. The final method is to do a search on MSN. A search on MSN will display results using Bing.

    [ 1 ] Perspectives

    01Jun

  7. Live Screenshot

    Microsoft to Present Rebranded Search Product

    Andrea Loar

    In hopes of bettering their competitive advantage in top tier search engines, Microsoft plans to demonstrate their newest search product, “Kumo” next week in San Diego. This highly anticipated upgrade from Live Search is currently in testing phase to be introduced later this year. Microsoft claims that the new engine will crack Google’s dominance in the search engine community by better organizing search results for consumers searching for information.

    Read the full article…

    No Perspectives

    26May