Joanna J. Cheney
Local, Mobile, facebook
The LA Times posed the question, “Is Facebook Places a foursquare killer?” the day of the Facebook Places launch. At first glance, one would be remiss to disagree, as Facebook’s social prowess makes foursquare’s location-based service look puny in comparison.
However, just four days after Facebook launched Facebook Places, foursquare marked its biggest growth spurt ever. Fourquare increased from 2.6 million users before Facebook’s mobile social validating launch on August 19th to 3 million users as of August 29th. According to Mashable.com, foursquare will continue to grow at a rate of 15,000 users a day.
The votes are in, and it seems foursquare is still the mayor of location-based mobile social networks. Why? Well, there are many takes on the issue out there. Read the full article…
03Sep
Liz Serafin
Conference, Mobile, SEM, Search Engine Strategies (SES), Social Media, online marketing
I had the opportunity to attend the Search Engine Strategies conference the week of August 16th in San Francisco, and now, approximately a week later, as I review the conference materials, my mess of scribbled notes, and the slew of tweets highlighting those nuggets of information shared by various speakers during the show, I find myself in a reflection mode. What did I learn? What value did I take away from the conference? To sum it up, the key message that I walked away with, is that the space is changing… and QUICKLY, and as marketers, we need to adapt, test, and innovate if we are to help define future strategies. Read the full article…
28Aug
Brittany Meye
15miles, Local, Mobile, PR, tmp directional marketing, tmpdm
While mobile search is surging, 30 percent of U.S. marketers are still unsure about the importance of an optimized mobile-search plan. In a recent Adotas article, “Right Here, Right Now: Local Advertisers and Mobile,” 15miles CEO Mike Flanagan outlines some mobile statistics that put that 30 percent into hiding.
There is no bashing or insult throwing, just plain facts. The importance of local search and mobile is highlighted, as well as consumer expectations. These pieces fit together beautifully to show that local-mobile-search programs can produce results. Read the full article…
04Aug
Valerie Schlosser
Google, Mobile
For those of us who use our iPhones to manage a large portion of our lives these days, this is pretty exciting. Once of the few things we can’t do on our phones is open or manage Excel or Word attachments. But now, instead of sending it to our email, if someone posts to Google Docs, we can view those documents from our mobile browsers (currently supports Android, iPhone & iPad). I’ll be pushing this in my own office about three minutes after posting this blog (gotta refill my coffee first).
Check out the official announcement.
29Jun
Jane Wamsley
Local, Mobile, SEM
Survey results presented at last week’s SMX Advanced Seattle during the “Location Services: The New Local Search?” session revealed that while more advertisers using foursquare believe doing so helps grow their business than not, only 10% of advertisers surveyed said they would actually pay to use foursquare. Is this cause for alarm for foursquare? Read the full article…
14Jun
Andrea Loar
Mobile
Access to information is now everywhere—on your TV, home pc, work pc, mobile device. Jeannley Mullen discussed the need to rethink your digital communication strategy (if you haven’t already) since it is most likely stale in the ever evolving digital space. With all of the options available, it is important to put together the right pieces to capture your customer’s attention. She showed several examples of how companies utilized simple yet integrated mobile web applications to lead customers to purchase in a matter of minutes. (I was instantly intrigued, since many of these examples involved quickly purchasing shoes and clothes!) Additionally, she presented an interesting graph explaining regardless of household income, there will be at least one communication device in a household, however most likely three.
Read the full article…
27May
Andrea Loar
Mobile
Michael Becker did a nice job of taking us through the mobile landscape from definition to strategy. With over 234 million mobile devices in the US alone containing over eight media paths each, there is a definite space for leveraging marketing opportunities with significant growth projected in the next several years. So far, 64.5% of marketers have invested money in the mobile marketing space. With the ever popular and expanding market of apps being developed, Becker honed in on the thought process behind creating a mobile strategy for your company.
Read the full article…
27May
