Nicholas Grohne
Google, Mobile, iPhone
It’s that time of year again when sports enthusiasts everywhere go crazy. The 2010 NCAA Basketball Tournament will begin next week. Many consider March Madness the highlight of the year in the sporting world, and much of this has to do with excitement and unpredictability surrounding each matchup. It is anyone’s game once each team takes the court, and, as the Droid has recently proven, the same can be said about the world of mobile devices.
Not too long ago, the iPhone was considered to be in a class of its own when it came to pioneering mobile devices. The problem is other companies caught on — and fast.
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08Mar
Joey Woodbury
Google, Mobile, PPC, SEM, online marketing
Smart mobile devices are evolving at a rapid rate, especially with introduction of the Droid devices into the market as an iPhone competitor and Google announcing the Nexus One as the official Google phone. It is becoming very apparent that mobile advertising is growing in strides and advertisers should take advantage of it. It just may be the best kept PPC secret.
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08Mar
Carrie Tobiason
Mobile, Social Media, Social Networking, Twitter, facebook
Need more evidence that social networking is a true phenomenon? Look no further than a recent comScore study on social-media use via mobile browsers. The study found that social sites Facebook and Twitter have experienced triple-digit growth from users accessing the sites via their mobile phones since January 2009. Read the full article…
05Mar
Jill Jansen
Google, Mobile
Not too long ago, Google announced its new click-to-call program, and it has already decided to extend the program to all advertisers.
What is the major change to come from this? There will be no need for a physical address in an ad. (Advertisers were previously required to include phone numbers associated with physical locations in ads.) Google will still charge for clicks only, which means advertisers will still be able to drive consumers to call their businesses for, essentially, the cost of a click.
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03Mar
Cory Grassell
Local, Mobile, PR
We are on the verge of something groundbreaking, innovative and industry changing. Standing at the crossroads of mobile and social, local search is about to get more interesting. In this latest online ClickZ article, Mobile: The Future of Location-Sensitive Advertising, Gregg Stewart discusses the impacts of mobile-social search for local businesses.
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11Feb
Lindsay Martin
Bing, Mobile, iPhone
Mobile Search advertising is heating up. Sources say talks are underway for Microsoft’s Bing to replace Google as the default search engine on Apple’s iPhone. What does this mean for Google? The rivalry between once-partners, Google and Apple, has a heat of its own. As Google continues to push its Android and Nexus One phones, competition increases for the iPhone and its current market domination.
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09Feb
Jamie LeRoy
Mobile
As a marketing analyst, it’s my job to know the latest and greatest in industry trends. Is there a future in mobile? You bet there is. Is usage growing? Of course it is. How likely am I to recommend that a client should invest in it? Very likely. So it should come as no surprise that when the dawn of mobile coupons came along, I was one of the first to say, “Heck yeah!”
I blogged about the mobile-coupon revelation five months ago. I accepted it as truth that people would use their mobile devices to obtain, store and use coupons (or at least those with smartphones). It just made so much sense. Why wouldn’t you? But, alas, this is anything but the truth.
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08Feb
