In August, Facebook announced Facebook Places, a check-in application directly integrated into the user’s Facebook account. It was my assumption that this would be more than detrimental – possibly fatal – to Foursquare, since this required no additional setup or signup on the part of the user, and it basically combined two applications which makes it seem excessive to continue signing in to both.
Archive for Mobile
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Facebook Announces ‘Facebook Deals’; Foursquare Continues to Thrive for Now
Valerie Schlosser
15Nov
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‘Tis the Season to Be Search Savvy
Cory Grassell
Research from Unity Marketing suggests that Gen Y may upset the holiday-card market, potentially spelling the end of printed yuletide greetings. Whether or not you believe greeting cards will fade away, there is validity in the claims that suggest younger consumers are “accustomed to communicating in ways that are much more immediate, efficient, cost effective… They use email, blogs, texts, social media and the like.”
Like other changes affecting the print industry in recent years, this trend will, of course, cause brands like Hallmark and American Greetings to adapt to the digital needs of the marketplace. As we head into the final month of 2010 — marked by the make-or-break season of holiday sales — marketers are taking notice of such needs, as well as notes about how to boost sales in an increasingly interactive marketplace. Read the full article…
15Nov
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Google Instant Goes Mobile
Jason Barrett
Google has officially rolled out their Google Instant service on mobile devices. Some of us have been noticing the capability on our Android phones since last week, but they have now rolled it out for all iPhones and Androids.
I do not know about everyone else, but Google Instant is not my favorite feature. I have it disabled on my laptop and on my phone. I certainly understand the help it may provide some users, but I prefer not to be slowed down in my searches. Those of you who like it will be happy to hear it is available on the popular smart phone platforms.
Below is a video from Google introducing Instant for mobile. Enjoy!
05Nov
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The Mobile Local Search Experience for Consumers
Joanna J. Cheney
With mobile advertising spend projected to boom in 2011, more and more studies are being conducted to find out why mobile users search while in-store and what they are looking for. As always, with new information comes new questions.
In his most recent Adotas article, “Mobile Local Search From the Consumers’ Vantage,” Mike Flanagan breaks it down for you and uses results from our Local Search Usage Study to provide insights into the following questions:
04Nov
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Mobile: The Hottest Form of Advertising
John Albers
Does your business advertise via mobile devices? Chances are if you are not, your competition is. Mobile advertising is one of the hottest forms of advertising and it is expected to stay that way for the foreseeable future. According to a new report, mobile advertising will reach $743 million this year and $1 billion in 2011.
Read the full article…02Nov
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Google Mobile Goes Hyperlocal
Jon Legler
Last week Google announced a new Hyperlocal mobile ad feature that integrates into AdWords. When a user conducts a mobile search and this feature is in place it will give the distance between the searcher and the business they are searching for. This is done by enhancing the local extensions ad format that is set up in the AdWords portal. There are two things that must be activated in order to qualify for this new feature. The first is you must have location extensions enabled. Secondly you must be opted into showing on iPhones, Android OS phones or other mobile devices with full Internet browsers.
The ability to have to distance from a business right at your fingertips is valuable to business and consumer alike. In the case of restaurants, automotive service shops or dry cleaners, to name a few this feature could be very valuable. By integrating a coupon into a landing or profile page a business could really appeal to a consumer who would never have found them otherwise. Consumers like to buy locally, this has been the trend in search over the last few years, and now mobile is catching up. In the fast paced world we live in searchers want relevant actionable information instantly, Hyperlocal mobile ads bring us one step closer to that.
To learn more please see Google Mobile Ads Blog.
08Oct
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QR Codes in Interesting Places
Brittany Meye
QR codes are 2D or matrix barcodes that encode text, URLs or other data. These types of barcodes are becoming more popular in advertising as the rise of Smartphone usage continues (Smartphone users are able to download free barcode reading apps in order to scan the QR code from paper, a computer screen, billboards, etc.). To get an idea of Smartphone usage: there were 61.6 million Smartphones sold worldwide in Q2 of 2010 and a quarter of all mobile phone subscribers are Smartphone owners, compared to 16% the same time last year.
Read the full article…27Sep
