Kyle O'Boyle
15miles, newsletter, online marketing
Economy Down, Revenue Up
First Mortgage Solutions, a mortgage broker and lender founded in 2007, calls Kansas City, Missouri, home. While First Mortgage Solutions started right as the housing market began crumbling, it was able to grow and even expand, thanks to aggressive local marketing. In fact, it is in the midst of expanding into Omaha, Nebraska. Brian Rowe, director of marketing, sat down with us to answer a few questions about his company’s local-marketing strategy.
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29Mar
TJ Dinsmoor
15miles, newsletter
April 1, 2010, was a great day. So great I can’t even remember where I was or what I was doing. What I do remember is the great pranks pulled by brands such as Kodak, Google, Starbucks and even Whole Foods. As we edge ever closer to another prank-filled “holiday,” I thought it fitting to reflect on the best of the best from last year. Hopefully, this list will make you all the wiser in case someone tries making a fool out of you.
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29Mar
Jane Wamsley
15miles, Google, Local, Places, newsletter
Caleb Ross, a product specialist based in our Kansas City office, is a self-proclaimed “tech nerd” who works primarily with local listings, including Google Places optimization. He’d like to clear up some common misunderstandings about Google Places, while hypothesizing about how mobile-local apps might soon become things of the past (we just really wanted to say “hypothesizing”).
Read on to learn more about this proud dad, including his pick to win the NCAA Tournament and why he loves making his coworkers cry. You can also follow Caleb on Twitter (@notSEO) or network with him on LinkedIn.
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29Mar
Jamie LeRoy
15miles, newsletter
In terms of weather, February may be one of the gloomiest months of the year (especially if you live in the Midwest). A mix of snow, rain and permanent clouds make for a less-than-desirable environment.
Today, however, there is reason to rejoice. The latest edition of our 15miles newsletter, StraightForward, just hit inboxes this morning. What could be so great about a newsletter that would brighten up this otherwise dreary month? One word. Deals!
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25Feb
Ben Schulz
15miles, newsletter
Featuring hot trends, must-sees and gotta have ‘ems, Fab Finds is your source for everything buzzing on the World Wide Web. From videos and songs to websites and social apps, Fab Finds keeps a steady pulse on Internet culture, both serious and lighthearted. This month, we’ve got ten things for you to check out. Read the full article…
24Feb
LeAnn Hoksch
15miles, Behavioral Targeting, Branding, Local, Social Media, Social Networking, newsletter
Do you remember when mom would scour the Sunday edition of the local newspaper to clip the best coupons? Coupon clipping has almost become extinct with the development of daily-deal services online and via mobile apps. Groupon and LivingSocial have successfully simplified the process of purchasing discounted products and services on their group-buying, social-sharing platforms.
Since launching back in November 2008, Groupon is considered one of the fastest growing websites, having sold over 28 million Groupons, saving consumers $1.1 billion and accounting for over 27 million subscribers. Giving it a run for its savings is LivingSocial, which aims to be a key player in the online-couponing space (as of January 2011, its subscriber base is trending toward 20 million members).
And Groupon has two local businesses pedaling toward success…
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24Feb
Jamie LeRoy
15miles, Google, Local, Places, newsletter
This month’s spotlight shines on Steve Rayner, a dedicated interactive-media strategist based in our Dallas office. A recent grad of Google Rocks! School, Steve can’t say enough about the value of Google Places, Google Offers and why local businesses would be crazy not to get into the local-search space at such an opportunistic time as this.
That’s not all, though. Read on to find out the true value of syndicated TV show Frasier, why Steve was raised on clam chowder and which flick he predicts will take home an Oscar at the upcoming Academy Awards.
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24Feb
