As I panned the internet for something interesting to blog about, the same topic, no matter how hard I tried to avoid it, kept slapping me in the face over and over again. No, it wasn’t Justin Bieber’s glorious locks that were causing the now ever-present facial lacerations; it was the staggering amount of “dislikes” his YouTube videos have, in particular his music video for the song “Baby”. The video is the most viewed video in YouTube history, garnishing over 500 million total views to date. As Spider-Man’s wise Uncle Ben said, “With great power comes great responsibility”, and for Bieber his great power of wooing tweenies across the world has, in turn, earned his top video over 1 million “I dislike this” clicks…a responsibility no 17-year old should have to burden, even if that 17-year old is the one person solely responsible for bringing back the bowl-cut.
Read the full article…
Archive for online marketing
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How to Avoid YouTube’s “Dislike” Button: Don’t Ask Justin Bieber
Kyle O'Boyle
30Mar
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Vocal With the Locals: First Mortgage Solutions
Kyle O'Boyle
Economy Down, Revenue Up
First Mortgage Solutions, a mortgage broker and lender founded in 2007, calls Kansas City, Missouri, home. While First Mortgage Solutions started right as the housing market began crumbling, it was able to grow and even expand, thanks to aggressive local marketing. In fact, it is in the midst of expanding into Omaha, Nebraska. Brian Rowe, director of marketing, sat down with us to answer a few questions about his company’s local-marketing strategy.
Read the full article…29Mar
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Target Your Best Customers Through Content Marketing
TJ Dinsmoor
There are always methods for growing your business. The answers don’t have to be complicated, either. For example, content marketing allows companies to create, publish and distribute high-quality content in hopes of increasing their search rankings, while also serving their customers.
Content that is created is usually search-engine discoverable, and it comes in many shapes and sizes, such as website copy, white papers, online videos, newsletters, podcasts and the list goes on.
However, many companies miss the boat by failing to create desirable content, mostly due to the fact that they’re trying to be all things to all people. Content often provides little value, doesn’t educate or inform, and leaves consumers searching elsewhere for what was never provided in the first place. It acts as filler or fluff; it’s written noise taking up cyberspace. Moreover, most of the content goes unnoticed because no one cares about it.
Read the full article…07Mar
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Gregg Stewart to Speak at 2011 SMX West
Ben Schulz
Two questions are becoming increasingly important for large brands and SMBs:
- How can I take advantage of Google Place Pages?
- What do I do about online ratings and reviews?
Gregg Stewart, President of 15miles, frequently addresses these types of questions in his monthly ClickZ column. In a few short weeks, though, he will be hitting the road with his local expertise and will address both questions at the SMX West Conference in San Jose (March 8 – 10).
Read the full article…14Feb
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Cross-Channel Marketing: Super Bowl and Beyond
Rebekah Thomas
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
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Value of a Content Management System for Small Businesses
TJ Dinsmoor
The best Internet marketing tool you can have is a website that is easy to navigate and is clearly designed by professional web designers. The first thing a person judges when they come to any website is the visual appearance of the site.
Unfortunately, many small businesses are not proficient in web design and do not have the funds to pay for a web designer. Luckily, there are content management systems (CMS) that can simplify the task of creating and developing a professional website.
Read the full article…01Feb
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15miles Ranked as One of the Top Local Search Marketing Providers in the World
Kyle O'Boyle
15miles was recognized today as one of the Top 3 Local Search marketing providers in the world for January 2011. The ranking results were released by topseos.com, which has been ranking the best internet marketing service providers since 2002. The ranking report took into account thousands of local search providers worldwide and pegged 15miles third overall.
Read the full article…28Jan
