On Monday, Forrester Research released a new forecast predicting that e-commerce sales in the U.S. will grow at a 10-percent compound annual growth rate (CAGR) over the next five years. Not surprising, the online retail growth rate is not as substantial as back in the days of e-commerce adaption, but the double-digit estimated growth serves as a wake-up call to any business that has still not implemented an online marketing strategy.
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Archive for online marketing
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Forrester’s Online Retail Five-Year Forecast
Natalie Carlson
09Mar
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Mobile-lize Your Search Marketing
Joey Woodbury
Smart mobile devices are evolving at a rapid rate, especially with introduction of the Droid devices into the market as an iPhone competitor and Google announcing the Nexus One as the official Google phone. It is becoming very apparent that mobile advertising is growing in strides and advertisers should take advantage of it. It just may be the best kept PPC secret.
08Mar
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Thinking Outside the Rink: The NHL’s Innovative Approach to Digital Advertising
Jane Wamsley
If you’re anything like me, New Year’s Day usually involves nursing a champagne hangover while vowing to really, truly take full advantage of that dreaded gym membership. But if you’re a hockey enthusiast, New Year’s Day involves one thing – the NHL Winter Classic. The 2010 Classic (the third annual) will see the Boston Bruins take on the Philadelphia Flyers at Fenway Park, which will temporarily morph into an outdoor ice rink. But this year’s Classic also brings with it some truly innovative digital advertising sponsorship opportunities.
31Dec
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Social Networks Drive Holiday Shopping
Michael Solms
This year has been no different than past holidays, as I received countless coupons and special offers from top retailers via mail over the past several weeks. This has been the traditional way for retailers to drum up business during the holidays. And, although I may still actually use some of these coupons, this shouldn’t be the only way that retailers try to connect with consumers.
Read the full article…18Dec
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The Pay-per-Call Explosion in 2010
Tara Daniels
It’s no secret that advertising budgets are shrinking, and the pressure is intensifying for marketers to find cost-effective ways to drive leads for their companies. Many marketers are finding that performance-based advertising is a great way to ensure advertising dollars are spent only when consumers take action on their ads, resulting in a more-effective ROI. One form of performance-based advertising that is receiving quite a bit of hype recently is pay-per-call advertising.
Read the full article…17Dec
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Walmart’s Offline Competitive Advantage Brought to You Online
Nicholas Grohne
If at first you don’t succeed, try and try again. This has been Walmart’s motto for years when it comes to cracking the online retail space; however, it wasn’t until recently that the retail giant began finding success. Walmart has long dominated brick-and-mortar competitors such as Costco and Target, but it has been looking to topple the online competition such as Amazon.com for quite some time.
Read the full article…16Dec
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Cyber Monday Ushers in Online Holiday Shopping Season
Cory Grassell
Happy Cyber Monday! Today is the unofficial start of the online holiday shopping season. A few days ago, we celebrated Black Friday, which signifies the busiest shopping day of the year, as consumers headed to traditional, brick-and-mortar storefronts to take advantage of amazing doorbuster deals. Online marketers use Cyber Monday discounts to entice shoppers who were unable (for whatever reasons) to get the deals they had hoped for on Black Friday. Read the full article…
30Nov
