I had the opportunity to attend the Search Engine Strategies conference the week of August 16th in San Francisco, and now, approximately a week later, as I review the conference materials, my mess of scribbled notes, and the slew of tweets highlighting those nuggets of information shared by various speakers during the show, I find myself in a reflection mode. What did I learn? What value did I take away from the conference? To sum it up, the key message that I walked away with, is that the space is changing… and QUICKLY, and as marketers, we need to adapt, test, and innovate if we are to help define future strategies. Read the full article…
Archive for online marketing
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Reflections on SES San Francisco
Liz Serafin
28Aug
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Delta Aims for the Sky With New Facebook Partnership
Jill Jansen
It looks like flying the friendly skies may have gotten easier for fans of Delta Air Lines, thanks, in part, to a new partnership with Facebook. It was announced yesterday that Delta launched a new “Ticket Window” tool on its Facebook page, which now allows passengers to book flights directly without leaving the social-media site. This move is the first for any major airline, although many airlines have had major success using social-media platforms (i.e., Twitter and Facebook).
Read the full article…13Aug
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Is Social Media Trustworthy? The Results Are In!
Brittany Meye
It’s easy to tell businesses that social media is an important part of an effective local search campaign, but whether or not consumers are finding this information trustworthy is the real question. eMarketer’s “What Makes Social Media Trustworthy” provides its latest results for social media; it measures the sources and features for which users perceive information to be most trustworthy.
Read the full article…13Aug
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It’s Time to Hop on the Local Search Bandwagon Already!
Valerie Schlosser
Come on in! The Water’s Fine! Other generic encouraging cliché! Off I go on another rant.
06Aug
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New Approach to Online Ad Formats Attempts to Connect Businesses with New Customers
Jill Jansen
It appears as though the world of online advertising is about to see changes coming in the near future. Internet giant, Google, and start-up company, Groupon, are just two companies trying to reinvent the way in which they approach local advertising online by creating new ad formats that will, in turn, help small businesses reach new customers. Read the full article…
15Jul
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Join 15miles at the Online Marketing Summit in Minneapolis and Milwaukee
Michael Kust
Join local search expert and 15miles’ President Gregg Stewart when he speaks at the Online Marketing Summit in Minneapolis on Friday, June 25. This event will feature many industry experts speaking about strategies and tactics for online success. Many topics will be covered including: Web Analytics, Email Marketing, Demand & Lead Generation, Search Engine Marketing, and B2B Blogging. At 4:10 PM CST, Gregg will be wrapping up the Summit with a discussion of the best technology and tools that marketers should be utilizing for their online marketing program.
Read the full article…18Jun
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Online Marketing Virtual Summit: Analyzing Behavior to Optimize Landing Pages
Jon Legler
I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz and another by Tim Ash. As a psychology major, any way that analyzing how a user behaves on site and using this for optimization purposes, is very interesting to me. They discussed various tools that allow you to analyze behavior using different means such as heat maps, conversion funnels, and form reporting.
07Jun
