I’m sure you’ve tried it. We’ve all done it at some point in our lives. Yes, I’ll admit that I’ve Googled myself. And I’m willing to bet you have, too. But you know what? That’s okay. Go ahead and Google yourself. Just don’t blame Google when you find something you don’t like.
Archive for Personalization
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Google Recommends Googling Yourself — Reputation Management
Jamie LeRoy
16Oct
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You Mean We Just Need to Listen?
Jamie LeRoy
I came across an article today that was refreshingly honest. There is a lot of great advice out there on how to get your consumers to pay attention to your site, click on certain links, how to create “calls to action” that speak to the consumer, but the first thing that any marketer needs to know before they start out with this great advise is, what does the conumser want?
Aaron Kahlow writes about this in, “Understanding Human Behavior to Drive Marketing Decisions” and advises marketers to Listen to their consumers. It can be really easy to get wrapped up in how to make your site look sharper, provide content that draws in the consumer, but because the Web goes both ways, users may feel like they’re not in control and lose patience because you’re trying to oversell your product/services.
To combat this, one suggestion is to employ usability testing on your site. This way you can really listen to the consumer and see how they percieve what you already have, see what you need to change, or add in anything that may be missing from the user experience.
Read the entire article here
05Feb
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Facebook Boasts New Engagement Ads Program
Scott Phillips
The old adage goes, “if at first you don’t succeed, try, try again.” This is advice Facebook has taken in stride with the launch of their new market research database program Engagement Ads.
02Feb
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Make Google Your Own Post It Note!
Scott Phillips
Just when you thought search couldn’t get any crazier, Google comes along and allows searchers to manipulate their product. In a blog post released yesterday, Google announced this initiative, dubbed SearchWiki, that lets searchers vote up or vote down search results while they are logged into their Google account. Searchers are also given the option to make notes or comment on the search results. Since you are already logged into your Google account, Google will track these votes and adjust your search results the net time you search. Google is also allowing you to see how other searchers are voting on given results.
21Nov
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Digg-Style Search Results on Google
Jacob Ciha
It seems like Google is, for the time-being, experimenting with crowdsourced SERP personilization. Apparently, a select few are able to rank the listings that show up on a SERP through their Google account. Eventually, this will become a permanent application and when it does, it will be interesting to see how this affects SEO efforts.
15Jul
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Yahoo! Gets Personal
Nicholas Grohne
Yahoo! appears to be heading in the right direction when it comes to regaining market share from Google. They have taken their Advanced Search setting a step further and have now developed Personalized Search. The Personalized Search collects information about a searcher’s interests from their search history, browsing history, and interests listed in profiles from websites such as MySpace and other social networks. In doing so, it eases the users experience by narrowing the searches.
13May
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SES NYC 2008: Afternoon Keynote with Jason Calacanis
Morgan Kelly
Mahalo.com’s Jason Calacanis had a candid conversation with a packed ballroom and moderator Kevin Ryan. The house may have had search marketers of all kinds, but I suspect SEOs could have been there in high numbers due to the perceived history of SEO bashing on Calacanis’s part. He began by clearing the air as he clarified that his past SEO remarks were directed at black even grey hat tacticians and proclaimed to be a Search Engine Optimizer himself, if making friendly content defined the practice. Read the full article…
21Mar
