Joanna J. Cheney
15miles, Personalization, White Paper
On February 8th, comScore released “The 2010 U.S. Digital Year in Review,” which provides an in depth view of the U.S. Digital Media landscape and uses their findings to provide insight into how effective marketers can succeed in 2011.
With the innovation and uplifting results of 2010, comScore chairman Gian Fulgoni expects good things to come in 2011, but cautions “marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future.”
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10Feb
Jamie LeRoy
Google, Personalization, Ratings & Reviews, Reputation Management, SEO, Social Media, Social Networking, Twitter, online marketing
I’m sure you’ve tried it. We’ve all done it at some point in our lives. Yes, I’ll admit that I’ve Googled myself. And I’m willing to bet you have, too. But you know what? That’s okay. Go ahead and Google yourself. Just don’t blame Google when you find something you don’t like.
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16Oct
Jamie LeRoy
Behavioral Targeting, Personalization, SEO, Social Media, Social Networking, Usability/Design, online marketing
I came across an article today that was refreshingly honest. There is a lot of great advice out there on how to get your consumers to pay attention to your site, click on certain links, how to create “calls to action” that speak to the consumer, but the first thing that any marketer needs to know before they start out with this great advise is, what does the conumser want?
Aaron Kahlow writes about this in, “Understanding Human Behavior to Drive Marketing Decisions” and advises marketers to Listen to their consumers. It can be really easy to get wrapped up in how to make your site look sharper, provide content that draws in the consumer, but because the Web goes both ways, users may feel like they’re not in control and lose patience because you’re trying to oversell your product/services.
To combat this, one suggestion is to employ usability testing on your site. This way you can really listen to the consumer and see how they percieve what you already have, see what you need to change, or add in anything that may be missing from the user experience.
Read the entire article here
05Feb
Scott Phillips
Behavioral Targeting, Personalization, Search News, Social Media, Social Networking
The old adage goes, “if at first you don’t succeed, try, try again.” This is advice Facebook has taken in stride with the launch of their new market research database program Engagement Ads.
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02Feb
Scott Phillips
Google, Personalization, SERP, Search News, Social Media
Just when you thought search couldn’t get any crazier, Google comes along and allows searchers to manipulate their product. In a blog post released yesterday, Google announced this initiative, dubbed SearchWiki, that lets searchers vote up or vote down search results while they are logged into their Google account. Searchers are also given the option to make notes or comment on the search results. Since you are already logged into your Google account, Google will track these votes and adjust your search results the net time you search. Google is also allowing you to see how other searchers are voting on given results.
21Nov
Jacob Ciha
Google, Personalization, SEO, SERP
It seems like Google is, for the time-being, experimenting with crowdsourced SERP personilization. Apparently, a select few are able to rank the listings that show up on a SERP through their Google account. Eventually, this will become a permanent application and when it does, it will be interesting to see how this affects SEO efforts.
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15Jul
Nicholas Grohne
Google, Personalization, SEM, SEO, SERP, Yahoo
Yahoo! appears to be heading in the right direction when it comes to regaining market share from Google. They have taken their Advanced Search setting a step further and have now developed Personalized Search. The Personalized Search collects information about a searcher’s interests from their search history, browsing history, and interests listed in profiles from websites such as MySpace and other social networks. In doing so, it eases the users experience by narrowing the searches.
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13May
