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	<title>Local Search Topics &#124; TMP Directional Marketing &#187; Personalization</title>
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		<title>comScore&#8217;s 2010 Digital Year In Review: How To Be Effective in 2011</title>
		<link>http://www.searchperspective.com/2011/02/10/comscores-2010-digital-year-in-review-how-to-be-effective-in-2011/</link>
		<comments>http://www.searchperspective.com/2011/02/10/comscores-2010-digital-year-in-review-how-to-be-effective-in-2011/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 19:00:25 +0000</pubDate>
		<dc:creator>Joanna J. Cheney</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[White Paper]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[2011 predictions]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Local Search]]></category>
		<category><![CDATA[mobile social networking]]></category>
		<category><![CDATA[offline conversion]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4963</guid>
		<description><![CDATA[ComScore's "The 2010 U.S. Digital Year In Revew" not only recaps the growth and innovation of 2010, but also explores what should be expected and how to be effective in 2011.]]></description>
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		<title>Google Recommends Googling Yourself — Reputation Management</title>
		<link>http://www.searchperspective.com/2009/10/16/google-recommends-googling-yourself-reputation-management/</link>
		<comments>http://www.searchperspective.com/2009/10/16/google-recommends-googling-yourself-reputation-management/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 19:58:32 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=1517</guid>
		<description><![CDATA[I&#8217;m sure you&#8217;ve tried it. We&#8217;ve all done it at some point in our lives. Yes, I&#8217;ll admit that I&#8217;ve Googled myself. And I&#8217;m willing to bet you have, too. But you know what? That&#8217;s okay. Go ahead and Google yourself. Just don&#8217;t blame Google when you find something you don&#8217;t like. In a recent [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Mean We Just Need to Listen?</title>
		<link>http://www.searchperspective.com/2009/02/05/you-mean-we-just-need-to-listen/</link>
		<comments>http://www.searchperspective.com/2009/02/05/you-mean-we-just-need-to-listen/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 19:19:39 +0000</pubDate>
		<dc:creator>Jamie LeRoy</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Usability/Design]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Usability testing]]></category>
		<category><![CDATA[web site content]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=400</guid>
		<description><![CDATA[I came across an article today that was refreshingly honest. There is a lot of great advice out there on how to get your consumers to pay attention to your site, click on certain links, how to create &#8220;calls to action&#8221; that speak to the consumer, but the first thing that any marketer needs to know [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Boasts New Engagement Ads Program</title>
		<link>http://www.searchperspective.com/2009/02/02/facebook-boasts-new-engagement-ads-program/</link>
		<comments>http://www.searchperspective.com/2009/02/02/facebook-boasts-new-engagement-ads-program/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:30:15 +0000</pubDate>
		<dc:creator>Scott Phillips</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[engagement ads]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=374</guid>
		<description><![CDATA[The old adage goes, “if at first you don’t succeed, try, try again.” This is advice Facebook has taken in stride with the launch of their new market research database program Engagement Ads. After the first attempt to monetize the site with a targeted ad program dubbed Beacon failed, Facebook is back at it again; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Google Your Own Post It Note!</title>
		<link>http://www.searchperspective.com/2008/11/21/google-personalized-search/</link>
		<comments>http://www.searchperspective.com/2008/11/21/google-personalized-search/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 22:48:44 +0000</pubDate>
		<dc:creator>Scott Phillips</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SearchWiki]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/personalization/google-personalized-search/</guid>
		<description><![CDATA[Just when you thought search couldn’t get any crazier, Google comes along and allows searchers to manipulate their product. In a blog post released yesterday, Google announced this initiative, dubbed SearchWiki, that lets searchers vote up or vote down search results while they are logged into their Google account. Searchers are also given the option [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Digg-Style Search Results on Google</title>
		<link>http://www.searchperspective.com/2008/07/15/digg-style-search-results-on-google/</link>
		<comments>http://www.searchperspective.com/2008/07/15/digg-style-search-results-on-google/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 20:19:34 +0000</pubDate>
		<dc:creator>Jacob Ciha</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[crowdsourced SERP personalization]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[PageRank]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/digg-style-search-results-on-google/</guid>
		<description><![CDATA[It seems like Google is, for the time-being, experimenting with crowdsourced SERP personilization.  Apparently, a select few are able to rank the listings that show up on a SERP through their Google account.  Eventually, this will become a permanent application and when it does, it will be interesting to see how this affects SEO efforts. Click here [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo! Gets Personal</title>
		<link>http://www.searchperspective.com/2008/05/13/yahoo-gets-personal/</link>
		<comments>http://www.searchperspective.com/2008/05/13/yahoo-gets-personal/#comments</comments>
		<pubDate>Tue, 13 May 2008 16:22:11 +0000</pubDate>
		<dc:creator>Nicholas Grohne</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[personalized search]]></category>
		<category><![CDATA[yahoo personalized search]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/seo/yahoo-gets-personal/</guid>
		<description><![CDATA[Yahoo! appears to be heading in the right direction when it comes to regaining market share from Google.  They have taken their Advanced Search setting a step further and have now developed Personalized Search.  The Personalized Search collects information about a searcher’s interests from their search history, browsing history, and interests listed in profiles from websites such [...]]]></description>
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		<slash:comments>0</slash:comments>
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