The idea behind a review site is an easy one to grasp: user-generated content (in the form of consumers’ positive and negative experiences with local businesses) is housed on a website to assist users with their purchase decisions throughout the purchasing process. But is the content posted on these review sites legitimate? Are the review sites themselves legitimate? Mike Flanagan, TMPDM/15miles CEO, hammers out the answers to these questions in his latest Adotas article, “Review Sites: Too Legit to Quit”. Read the full article…
Archive for POV
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Review Sites: Too Legit To Quit
Brittany Meye
23Mar
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If gas pumps were a website nobody would ever convert to a sale!
Joey Woodbury
So this weekend while filling up at the gas pump I became frustrated with the amount of questions I had to answer before I could actually start pumping gas into my gas-guzzling, non-environmental friendly SUV(I am not proud of my gaz-guzzler and I do take steps to offset my carbon footprint). Perhaps the idea of spending $80 to fill my tank had me on edge already, but in all my geekiness the first thing that came to my head was if this was a website nobody would buy anything from it. The amount of steps involved became a perfect example of an un-optimized “product”. Just think about it.
28Feb
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Cross-Channel Marketing: Super Bowl and Beyond
Rebekah Thomas
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase a few years ago. We don’t really see those words anymore but the industry still buzzes about the power of engaging multiple media channels together and watching how they impact one another, which they absolutely do. Read the full article…
04Feb
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As Blizzards Freeze the Midwest, Foursquare Heats Up!
Andrea Loar
With Blizzard Warnings in effect all across the Midwest, many people are snowed in. But that doesn’t mean that you can’t turn to your trusty phone to see what is going on with your friends around town to keep up to date.
As some may already know, “Snowpocalypses” are popping up in the larger cities getting hit with the frigid weather on Foursquare. Foursquare is deeming this a “Super Swarm”, which means that over 250 people have to have checked-in at the same place at similar times. Check-ins are growing rapidly here in Kansas City – at 6:00pm there were 118 check-ins, at 6:32pm there were 253 check-ins and at 7:52pm there were 427 check-ins so far!
The windy city is seeing an even larger amount of check-ins (a big thanks to a friend in Chicago for the screen shot!):
It will be fun to keep up checking out the check-ins and photos to see how many people participate during this crazy blizzard. Feel free to post any updates to your cities’ “Snowpocalypse” below. Stay warm!
01Feb
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SEO in 2011
Jason Barrett
As a Director of Product for 15miles, with specific focus on SEO, Social Media, and Local Listings Management (think Google Places), I have access to numerous clients, their analytics, conversion data, marketing strategies, and much more. It is my job to stay finely tuned to the space within which we operate. That has me attending multiple conferences throughout the year, reading blog posts and articles daily, writing, researching industry data, and testing. All of this provides an awesome opportunity to stay on the pulse of the marketplace and to have a unique perspective to share with others.
So here we are at the start of a new year and as any good person would do, it is time for some reflection on last year and strategy development for the year ahead. In this particular article, I am going to stay focused on SEO. How did we arrive where we are today? Where are we going tomorrow?
03Jan
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Google Call Metrics
Rebekah Thomas
Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. Read the full article…
30Dec
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3 Great Examples of Viral Marketing Videos
TJ Dinsmoor
These 3 videos provide great examples of what it takes to make a video that can capture the attention of many and market your product in the process. As you look at each of these videos, you will notice they are all very different and invoke different emotions in order to capture the attention of their audience.
19Nov
