As I sat at my computer last night constantly hitting the refresh button on my browser I could not help but to compare myself to an iPhone owner eagerly awaiting the launch of iOS4. Then suddenly it happened; the new Superpages.com site was here. After taking in the scenery of the new homepage I quickly dove into searching.
Archive for POV
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Superpages Site Redesign: A Whole New World
Jon Legler
03Sep
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Will Google’s Live Update Help Or Hurt Paid Search?
Courtney Keller
Last weekend, SEO consultant Rob Ousbey experienced something new while performing a Google search: results were updated in real time as he entered keywords, changing in the blink of an eye before he even pushed ‘enter’. This streaming search results trial is speculated to be a part of Caffeine, Google’s latest project to make the Web even faster. (See it in action here)
But what does this live update of search results mean for the future of paid search? Read the full article…
27Aug
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Part II: Can I Have Some Privacy, Please?
Cory Grassell
Note: This post is a continuation of a two-part article from the August issue of our monthly newsletter “StraightForward.” To access it, go to our Facebook page, click on the “Newsletter” tab and scroll to “Forward Thinking.”
Read the full article…26Aug
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The Bing/Yahoo! Search Alliance Update
Rebekah Thomas
In June reports began to flow regarding the formalization of the plan for Bing to begin serving search results for Yahoo. When that news broke agencies and advertisers alike began to look ahead to the time when their Yahoo! paid search performance would begin to decline and Bing’s to picks up. A frenzy of optimization and account update activity ensued in order to allow Bing to naturally and smoothly pick up the search traffic (both paid and organic). Read the full article…
04Aug
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Drawing Conclusions: Social-Media Dos and Don’ts
Cory Grassell
As more clients venture into the evolving, expanding and sometimes-unchartered world of social media, a common question we hear is:
“Should our business have a social presence online just to have one, even if we don’t develop or update it?”
The short answer is “no,” but let’s delve deeper into why this is not recommended.
Read the full article…26Jul
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Crisis Communications: Stuck Between a Rock and a Hard Place?
Cory Grassell
Brand crises are not rare events. Unfortunate circumstances and the surrounding media coverage have put companies such as Jack in the Box, Taco John’s and Domino’s in the news. And in an age when professional athletes now serve as brand names, Tiger Woods’ public-relations fiasco dominated headlines earlier this year.
Such mentions prove that even well-known, established brands are fragile. But how these businesses respond in the wake of crises can determine their reputations and the survival of their brands. In fact, crisis response may change the crisis itself. Consider, for example, recent dilemmas for Toyota and BP. Despite your endorsement or reservations of either company, both can teach us a lesson or two about managing crisis communications. Read the full article…
22Jun
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Online Marketing Virtual Summit: In An Increasingly Cluttered Space, Relevancy Is Key
Courtney Keller
After attending a variety of presentations at the Online Marketing Virtual Summit two weeks ago, I found one common thread that tied them all together: relevancy is key if you want your message to be heard.
In a world that’s becoming increasingly cluttered by new messaging platforms, it’s impossible for consumers to pay attention to everything that’s thrown their way. So as a marketer, how do you ensure your carefully-crafted message is heard by your target audience? The answer is simple: segment your audience appropriately and customize, customize, customize. Read the full article…
10Jun
