<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Local Search Topics &#124; TMP Directional Marketing &#187; POV</title>
	<atom:link href="http://www.searchperspective.com/topics/pov/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.searchperspective.com</link>
	<description></description>
	<lastBuildDate>Wed, 04 May 2011 16:21:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Review Sites: Too Legit To Quit</title>
		<link>http://www.searchperspective.com/2011/03/23/review-sites-too-legit-to-quit/</link>
		<comments>http://www.searchperspective.com/2011/03/23/review-sites-too-legit-to-quit/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 20:36:17 +0000</pubDate>
		<dc:creator>Brittany Meye</dc:creator>
				<category><![CDATA[15miles]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Adotas]]></category>
		<category><![CDATA[adotas article]]></category>
		<category><![CDATA[Mike Flanagan]]></category>
		<category><![CDATA[ratings]]></category>
		<category><![CDATA[review sites]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[tmp directional marketing]]></category>
		<category><![CDATA[tmpdm]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[user ratings & reviews]]></category>
		<category><![CDATA[user reviews]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5522</guid>
		<description><![CDATA[Is the information posted on review sites legitimate? Mike Flanagan, TMPDM/15miles CEO, hammers out the answers to this question and more in his latest Adotas article, “Review Sites: Too Legit to Quit”]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2011/03/23/review-sites-too-legit-to-quit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If gas pumps were a website nobody would ever convert to a sale!</title>
		<link>http://www.searchperspective.com/2011/02/28/if-gas-pumps-were-a-website-nobody-would-ever-convert-to-a-sale/</link>
		<comments>http://www.searchperspective.com/2011/02/28/if-gas-pumps-were-a-website-nobody-would-ever-convert-to-a-sale/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 22:02:08 +0000</pubDate>
		<dc:creator>Joey Woodbury</dc:creator>
				<category><![CDATA[POV]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=5113</guid>
		<description><![CDATA[So this weekend while filling up at the gas pump I became frustrated with the amount of questions I had to answer before I could actually start pumping gas into my gas-guzzling, non-environmental friendly SUV(I am not proud of my gaz-guzzler and I do take steps to offset my carbon footprint).  Perhaps the idea of [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2011/02/28/if-gas-pumps-were-a-website-nobody-would-ever-convert-to-a-sale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cross-Channel Marketing: Super Bowl and Beyond</title>
		<link>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/</link>
		<comments>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:22:39 +0000</pubDate>
		<dc:creator>Rebekah Thomas</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[Ratings & Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Social Search Optimization]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4943</guid>
		<description><![CDATA[A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle hangs above my desk splashed across my college degree in bright purple letters: Integrated Marketing Communication; such a buzz phrase [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2011/02/04/cross-channel-marketing-super-bowl-and-beyond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>As Blizzards Freeze the Midwest, Foursquare Heats Up!</title>
		<link>http://www.searchperspective.com/2011/02/01/as-blizzards-freeze-the-midwest-foursquare-heats-up/</link>
		<comments>http://www.searchperspective.com/2011/02/01/as-blizzards-freeze-the-midwest-foursquare-heats-up/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 02:46:36 +0000</pubDate>
		<dc:creator>Andrea Loar</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[weather]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4889</guid>
		<description><![CDATA[With Blizzard Warnings in effect all across the Midwest, many people are snowed in. But that doesn’t mean that you can’t turn to your trusty phone to see what is going on with your friends around town to keep up to date.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2011/02/01/as-blizzards-freeze-the-midwest-foursquare-heats-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO in 2011</title>
		<link>http://www.searchperspective.com/2011/01/03/seo-in-2011/</link>
		<comments>http://www.searchperspective.com/2011/01/03/seo-in-2011/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 20:57:47 +0000</pubDate>
		<dc:creator>Jason Barrett</dc:creator>
				<category><![CDATA[Jason Barrett]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Bing/Yahoo]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Places Search]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4609</guid>
		<description><![CDATA[As a Director of Product for 15miles, with specific focus on SEO, Social Media, and Local Listings Management (think Google Places), I have access to numerous clients, their analytics, conversion data, marketing strategies, and much more. It is my job to stay finely tuned to the space within which we operate. That has me attending [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2011/01/03/seo-in-2011/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Call Metrics</title>
		<link>http://www.searchperspective.com/2010/12/30/google-call-metrics/</link>
		<comments>http://www.searchperspective.com/2010/12/30/google-call-metrics/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 21:06:41 +0000</pubDate>
		<dc:creator>Rebekah Thomas</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[POV]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Search News]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4598</guid>
		<description><![CDATA[Google recently released a new tool to a limited number of advertisers; Call Metrics. The tool uses Google Voice technology to assign and deliver tracking numbers in the ads. The numbers are assigned at the campaign level and can be used in both full search campaigns and those targeting mobile devices only. The missing link [...]]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/12/30/google-call-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Great Examples of Viral Marketing Videos</title>
		<link>http://www.searchperspective.com/2010/11/19/3-great-examples-of-viral-marketing-videos/</link>
		<comments>http://www.searchperspective.com/2010/11/19/3-great-examples-of-viral-marketing-videos/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 21:52:02 +0000</pubDate>
		<dc:creator>TJ Dinsmoor</dc:creator>
				<category><![CDATA[POV]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral videos]]></category>

		<guid isPermaLink="false">http://www.searchperspective.com/?p=4408</guid>
		<description><![CDATA[Three great examples of what it takes to make a viral marketing video and tips on how to go about creating your own viral marketing campaign.]]></description>
		<wfw:commentRss>http://www.searchperspective.com/2010/11/19/3-great-examples-of-viral-marketing-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

