Archive for PPC

  1. Google Launches Enhanced CPC Feature in AdWords

    Joseph Kelly

    Google, PPC, SEM

    Available in Beta form since March, Google officially launched the Enhanced CPC bidding feature within AdWords on August 16th. The purpose of this new automated bidding tool is to help improve ROI for AdWords campaigns that use manual bidding by increasing conversion volume while reducing overall Cost per Acquisition and the amount of time spent manually managing keyword bids. Read the full article…

    No Perspectives

    30Aug

  2. Will Google’s Live Update Help Or Hurt Paid Search?

    Courtney Keller

    15miles, Google, POV, PPC

    Last weekend, SEO consultant Rob Ousbey experienced something new while performing a Google search: results were updated in real time as he entered keywords, changing in the blink of an eye before he even pushed ‘enter’. This streaming search results trial is speculated to be a part of Caffeine, Google’s latest project to make the Web even faster. (See it in action here)

    But what does this live update of search results mean for the future of paid search? Read the full article…

    No Perspectives

    27Aug

  3. Retargeting – Win Back Visitors Who Abandon Your Site

    TJ Dinsmoor

    15miles, PPC, tmp directional marketing

    You can’t get much more effective than targeting users who have already shown interest in a product with related ads – right?

    If executed carefully, the practice of retargeting ads could be a very powerful technique for achieving high conversion rates and bringing back visitors who left your site.
    Read the full article…

    No Perspectives

    26Aug

  4. From SMX Advanced Seattle: Some Things You May Not Know About Quality Score

    Liz Serafin

    Conference, Google, PPC, SEM

    One of the sessions at SMX Advanced in Seattle centered on Quality Score optimization within paid search campaigns. Because quality score is a largely secret algorithmic formula that is employed on the engine side, there are many myths that tend to circulate about what can and cannot affect the metric. The below are the key points identified at the session as things to watch out for, and things that likely have no bearing. Read the full article…

    No Perspectives

    09Jun

  5. The Bing Yahoo Search Alliance Has Begun

    Rebekah Thomas

    Bing, Microsoft, POV, PPC, SEM, Search News

    The time is fast approaching for Bing and Yahoo to begin the transition into the “search alliance” we’ve been hearing and speculating about for some time now. Here are the details we know:

    The date for the first paid ad testing is mid-September. The roll-out will happen slowly, with every possible care taken to not disrupt the holiday shopping season for online advertisers. The goal is to be serving 100% Bing ads to Yahoo by mid-October. There is a plan B in the case of upsets in retail campaign performance. Organic listings will likely start to see the shifts sooner. Read the full article…

    No Perspectives

    08Jun

  6. Online Marketing Virtual Summit: Credit for Your Impressions

    Lindsay Martin

    Microsoft, PPC, online marketing

    Morris Martin, of Microsoft Advertising Institute, theorizes a new way to assign value to search and display conversions, arguing the “last ad standard” is an antiquated model.

    Read the full article…

    No Perspectives

    28May

  7. Online Marketing Virtual Summit – Ads in a Quality Score World

    Valerie Schlosser

    PPC

    My final breakout presentation of the day was a review of Adwords Quality Scores by Google Adwords Evangelist Frederick Vallaeys.  As paid search professionals, we are constantly working to appease Google’s ever-dynamic Quality Score requirements and as such, this was very appealing.  This was a nice comprehensive review; here are a few takeaways—

    Read the full article…

    No Perspectives

    27May